Innovation Showcase: October 17, 2013
3Play Media provides captioning, transcription, and translation services. They are an MIT spinout based in Cambridge, MA with over 700 customers, many of whom are in higher ed.
Accessibility is a growing concern:
- Worldwide, 1 billion people have a disability
- U.S.: 56.7 million have a disability (48 million related to hearing)
- U.S.: 11% of higher ed students have a disability
- U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)
Captions are text that has been time-syncrhonized with the media. They convey all spoken content as well as relevant sound effects.
The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well.
The values of captioning include:
- Accessibility for deaf and hard of hearing
- Accessibility for ESL viewers
- Flexibility to view anywhere, such as noisy environments or offices
- Search
- Reusability
- Navigation, better UX
- SEO/discoverability
- Used as source for translation
Follow the slideshow to learn how to upload and publish captions to your videos with 3Play Media.
Presenters:
Josh Miller | Co-Founder, 3Play Media
Scaling API-first – The story of a global engineering organization
Video Captioning 101
1. Video Captioning 101
Innovation Showcase– October 17, 2013
Josh Miller
Co-Founder
3Play Media
josh@3playmedia.com
+1.617.764.5189 x102
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2. About 3Play Media
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‣
‣
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Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ customers concentrated in higher ed
3. About 3Play Media
‣
‣
‣
‣
Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ customers concentrated in higher ed
Higher Education Customers
3
4. Agenda
‣ Accessibility trends
‣ Captioning basics
‣ Accessibility laws
‣ Value propositions
‣ Captioning process
‣ Example / Demos
‣ Q&A
4
5. Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million
related to hearing)
‣ U.S.: 11% of higher ed students have a
disability
‣ U.S.: 45% of 1.6 million veterans sought
disability (177,000 related to hearing loss)
5
6. What Are Captions?
‣ Text that has been time-synchronized with the
media
‣ Captions convey all spoken content as well as
relevant sound effects
‣ Originated in the early 1980s from an FCC
mandate for broadcast TV
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10. What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
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12. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
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13. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications
13
14. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications
CVAA
‣ Applies to content that airs on TV + Internet
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15. Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
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31. Survey: 177 Students Using MIT OCW
Significantly enhances (57%)
Enhances (40%)
Detracts (1.7%)
Greatly detracts (3.4%)
97% of students said interactive transcripts
enhanced their learning experience
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