Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. Register for this webinar to learn about: - Accessibility laws and compliance - How to create closed captions - Getting the right captions format - Emerging formats for HTML5 and mobile - Using the universal captions plugin - Video player compatibility - Working with lecture capture and video platforms - How to edit closed captions after they have been processed - Translation and multilingual subtitles

1. Quick Start to Captioning
November 12, 2013 at 2:00pm ET
Presenter
Josh Miller
josh@3playmedia.com
Tel: (617) 764-5189 x102

Type questions in the window during the presentation

This presentation is being recorded and will be
available for replay
Follow on Twitter:
#3PlayCaptioning
www.3playmedia.com
twitter: @3playmedia
1

2. Agenda
‣ Introduction to captioning
‣ Overview of captioning services
‣ Quick start guide
‣ Q&A
2

3. What Are Captions?
‣ Text that has been time-synchronized with the
media
‣ Captions convey all spoken content as well as
relevant sound effects
‣ Originated in the early 1980s from an FCC
mandate for broadcast TV
3

4. What Are Captions?
Terminology
‣ Captioning vs. Transcription
4

5. What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
5

6. What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
6

7. What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
7

8. How Are Captions Used?
8

9. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
9

10. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
10

11. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications
11

12. Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications
CVAA
‣ Applies to content that airs on TV + Internet
12

13. CVAA Timeline
‣ Phased In: All prerecorded programming that is
not edited for Internet distribution
‣ Phased In: Live & near-live programming
originally broadcast on television.
‣ Sep 30, 2013: Prerecorded programming that is
edited for Internet distribution.
‣ Mar 30, 2014: Archival programming (45 days)
‣ Mar 30, 2015: Archival programming (30 days)
‣ Mar 30, 2016: Archival programming (15 days)
13

14. Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million
related to hearing)
‣ U.S.: 11% of higher ed students have a
disability
‣ U.S.: 45% of 1.6 million veterans sought
disability (177,000 related to hearing loss)
14

15. Benefits
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
15

16. Caption Formats
SRT Example
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
Emerging standards for HTML5
16

17. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
17

18. About 3Play Media
‣
‣
‣
‣
Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ customers in higher ed, media & entertainment,
enterprise, government
18

19. Overview of 3Play Media Services
Captioning
Translation
Transcription
Interactive
Search Tools
Automated Transcript
Alignment
Integrations / API
19

20. Accuracy and Quality
Multi-Step Human Review Process
‣
‣
‣
‣
More efficient, cost-effective
>99% accuracy
All work done in USA
Consistent transcription standards
20

21. Editing Captions
‣
‣
‣
‣
Each word linked to video/audio
Edits instantly propagate to all output files
No reprocessing is necessary
Find & replace
21

22. Customer Support
“3Play Media’s transcription service enables T-Mobile to
meet fast approaching deadlines and deliver high quality
closed captions. The support team is very responsive and
show that they care about the quality and efficiency of
their services. I highly recommend 3Play Media to video
publishers looking for professional transcription services
with a partner that is easy to do business with.”
Josh Rowin, T-Mobile
“Working with 3Play Media has been an ease and a joy.
As a person who deals with technology, I do not look for a
perfect service or product because I don't think such a
thing exists. What's important is the customer service you
get, and 3Play just plain rocks when it comes to helping
out. In terms of tech, they are cutting edge and have a
great UI for editing captions on the fly.”
Josh Harder, University of Wisconsin
22

23. Account Setup
Users and billing
‣ Multi-user support
‣ Control user permissions/access
‣ Billing: credit card or invoicing
Security
‣ Secure web-based system (https)
‣ Unique API keys and FTP credentials
23

24. Flexible Upload Options
24

25. Platform Integrations
Video Player / Platform Integrations
25

26. Automated Transcript Alignment
Already have a transcript?
26

27. Final Output
‣ Many formats available for download
‣ Indefinite storage of transcript and caption files
‣ Unlimited downloads
27

28. Translation
‣ Integrated
translation to many
languages
‣ Choose from 3
quality levels
28

29. Captions Plugin
‣
Works with most video
players
‣
Searchable
‣
‣
Customizable
‣
Supports multiple
languages
SEO boost
29

30. Interactive Transcript
30

31. CaptionsForYouTube.com
The easiest way to add captions for YouTube
31

32. QUESTIONS?
Q&A
Video Tutorials, FAQs, Webinars, How-To Guides:
http://www.3playmedia.com/how-it-works/overview/
Josh Miller
3Play Media
josh@3playmedia.com
+1.617.764.5189 X102
Support: http://support.3playmedia.com
YouTube: http://www.captionsforyoutube.com
32