Adam Werbach is the author of Strategy for Sustainability and Global CEO of Saatchi & Saatchi S. He is widely known as one of the foremost experts in sustainability and was the opening keynote speaker at the National Green Brands Forum 2010, held in Melbourne on June 17th.

1. Strategy for Sustainability

19. Product Type Materials Packaging Transport External Disposal Diaper Feminine Pad Bathroom Tissue Paper Towel Laundry Liquid Dishwash Liquid Fabric Softener Shampoo 0.0E+00 5.0E+07 1.0E+08 1.5E+08 2.0E+08 2.5E+08 3.0E+08 3.5E+08 Energy (GJ) Life Cycle Phase Use in the Home P&G Manufacture Transport Internal Diaper Bathroom Tissue Laundry Liquid Fabric Softener LIFE CYCLE THINKING P&G PRODUCT ENERGY USAGE FROM LIFE CYCLE PERSPECTIVE Feminine Pad Paper Towel Liquid Dishwash Shampoo

23. A Polarizing Campaign: BP Beyond Petroleum

25. Personal Community Planet

27. Eat food, not too much, mostly plants Don’t eat anything with a health claim. Don’t eat anything your grandmother wouldn’t recognize. Eat all the junk food you want as long as you cook it yourself. If it came from a plant, eat it. If it was made in a plant, don’t.

30. Adapted from Dunphy, Griffiths & Benn, Organizational Change for Corporate Sustainability, Routledge 2003

31. Company Organized Employee Mandatory Low Employee Engagement High Employee Engagement Company Enabled Employee Led Examples: PSP, Green Teams, walking club, Employee Storm Idea Gathering Company Organized Employee Invited Examples: New employee orientation, diversity training, regulatory compliance and safety trainings Examples: Exercise classes, Earth Day events, company volunteer days, flexible work schedules

33. Jan Bennett

34. Toyota : Build cars that never crash and clear the air as they drive Dong Energy : Change energy mix in one generation from 80% fossil to 80% renewable. P&G : Sell $50 Billion worth of sustainable innovation products by 2012

35. awerbach @saatchis .com Twitter: @adamwerbach Or Facebook