Messengers now have an incredible reach and in 2015 messaging apps have overtaken social networks to become the dominant platforms on mobile phones. Chatbots will be one of the next big evolutions of mobile messengers and they are changing the way how users interact with a service, through natural language. People are downloading fewer apps, and bots within messengers are quickly becoming a new way to enrich these platforms with context from outside. Messengers like WeChat already showed how to build a truly mobile platform with a pioneering model of "apps within an app". Adding a chatbot has a way lower barrier for users, since there’s no need to go to an appstore and download an app, it can just be added as a contact. This is super effective for lower-frequency but important services like managing credit card statements, utility bills or recurring shop orders. For these use cases, chatbots are a perfect fit since adding the bot is extremely lightweight instead of downloading a separate native full-featured apps. Chatbots unify the UI and the interaction with a service even more than mobile apps do. They are easier to use and learnings can be transferred from one to the other. Users do not have to learn the UI from scratch because they are already familiar with the core UI and interaction concepts from chatting with other people.

1. David Pichsenmeister
@3x14159265
Chatbots
as new apps for mobile messengers

2. David Pichsenmeister
@3x14159265

3. David Pichsenmeister
@3x14159265
Chatbot
A computer program designed to simulate an
intelligent conversation with one or more human
users via conversational interfaces.

4. David Pichsenmeister
@3x14159265

5. David Pichsenmeister
@3x14159265
Chatbots have existed since the 90’s.
Why now?

6. David Pichsenmeister
@3x14159265
AI / Machine
Learning
Natural Language
Understanding
Messaging
Apps

7. David Pichsenmeister
@3x14159265

8. David Pichsenmeister
@3x14159265

9. David Pichsenmeister
@3x14159265
“Messaging is one of the few things that
people do more than social networking.”
Mark Zuckerberg, Founder of Facebook

10. David Pichsenmeister
@3x14159265

11. David Pichsenmeister
@3x14159265
“Our biggest mistake was betting too
much on HTML5”
Mark Zuckerberg, Founder of Facebook, 2012

12. David Pichsenmeister
@3x14159265
Existing plaforms are becoming more
important -
chatbots are the way to go!

13. David Pichsenmeister
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> >
Websites Apps Chatbots

14. David Pichsenmeister
@3x14159265
“Chat apps will come to be thought of as the new
browsers; bots will be the new websites. This is
the beginning of a new Internet.”
Ted Livingston, Founder of Kik

15. David Pichsenmeister
@3x14159265
WeChat
> 806 Mio MAU

16. David Pichsenmeister
@3x14159265

17. David Pichsenmeister
@3x14159265

18. David Pichsenmeister
@3x14159265

19. David Pichsenmeister
@3x14159265
What about the rest of the world?

20. David Pichsenmeister
@3x14159265
Chris Messina, Developer Experience Lead at Uber

21. David Pichsenmeister
@3x14159265
Race to become “WeChat of the West”

22. David Pichsenmeister
@3x14159265
Telegram
June 2015
Slack
Dec 2015
Skype
March 2016
Kik
April 2016
Line
April 2016
Messenger
April 2016
WhatsApp
Q4 2016
Viber
?

23. David Pichsenmeister
@3x14159265
Telegram
100 Mio MAU
Slack
3 Mio DAU
Skype
300 Mio MAU
Kik
200 Mio RU
Line
220 Mio MAU
Messenger
1 Bn MAU
WhatsApp
1 Bn MAU
Viber
240 Mio MAU

24. David Pichsenmeister
@3x14159265
~13 Mio Users
2008 - Release of
iOS App Store
~ 2.5 Bn Users
2016 - Release of
Bot platforms

25. David Pichsenmeister
@3x14159265
Memegenerator Bot
m.me/memegenbot
Mica
m.me/hipstercatbot

26. David Pichsenmeister
@3x14159265

27. David Pichsenmeister
@3x14159265

28. David Pichsenmeister
@3x14159265

29. David Pichsenmeister
@3x14159265
How to make a great bot?

30. David Pichsenmeister
@3x14159265
Conversational
Transactional

31. David Pichsenmeister
@3x14159265
Conversational
● Process natural language (NLP)
● Understand natural language (NLU)
● Interact in a human way
● Personality

32. David Pichsenmeister
@3x14159265
Transactional
● Command oriented
● Form like interaction
● Use of rich UI elements

33. David Pichsenmeister
@3x14159265

34. David Pichsenmeister
@3x14159265

35. David Pichsenmeister
@3x14159265

36. David Pichsenmeister
@3x14159265

37. David Pichsenmeister
@3x14159265

38. David Pichsenmeister
@3x14159265

39. David Pichsenmeister
@3x14159265

40. David Pichsenmeister
@3x14159265

41. David Pichsenmeister
@3x14159265
“Messaging has the potential to be the command
line for normal humans”
Sarah Guo, Partner at Greylock Ventures

42. David Pichsenmeister
@3x14159265
Principles of bot design

43. David Pichsenmeister
@3x14159265
#1
Don’t pretend to be human

44. David Pichsenmeister
@3x14159265
#2
Know your audience

45. David Pichsenmeister
@3x14159265
#3
Always provide an escape hatch

46. David Pichsenmeister
@3x14159265
#4
Use structured input when possible

47. David Pichsenmeister
@3x14159265
#5
Messaging is still a private and intimate
thing

48. David Pichsenmeister
@3x14159265
#6
Great experience starts with great
onboarding

49. David Pichsenmeister
@3x14159265
#7
Be nice

50. David Pichsenmeister
@3x14159265
#7
Be nice

51. David Pichsenmeister
@3x14159265
#7
Be nice

52. David Pichsenmeister
@3x14159265
Key Takeaways
● Messaging is MASSIVE
● We are last movers
● It’s only the beginning
● Go home and DEVELOP BOTS

53. David Pichsenmeister
@3x14159265

54. David Pichsenmeister
@3x14159265
10% discount for the first 5 people
“voxxeddaysbelgrade”

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facebook.com/BotSpot.Vienna

56. David Pichsenmeister
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@3x14159265
facebook.com/3x14159265
twitter.com/3x14159265
telegram.me/pichsenmeister
THANK YOU