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“Increase the Value
of your Aerial Adventure Park”




                                 1
Main Purposes of an “Aerial Adventure Park” ?


        Have Fun !

                                          Share with
                                       Family, Friends… !



         Test Your Courage !


                                         Overcome your Fears !




           Profitable & sustainable
                   business
                                                                 2
Create Value… & ensure Success !



                                    Fun        Thrills
                VALUE
             PROPOSITION:          Challen    Family
                                     ge        Time




                                   Invest-   Operating
                                   ments     Efficiency
                FINANCE:
                                       Financial
                                        Return

                                                          3
Create Value & ensure Success !
             The Key Topics with potential Impact

                         VALUE PROPOSITION:                    Fun       Thrills



                 Fun / Thrills / Challenge / Family Time      Challe
                                                               nge
                                                                          Famil
                                                                            y
                                                                          Time




                                                                                      List not exhaustive
  INSTALLATION                  CUSTOMER CARE               SPECIALS
  • Supporting structure        • Instruction / Training    • Zip-lines
  • Platforms                   • Distribution              • Freefall
  • Elements                    • (Traffic) flow            • Kids
  • Height of Lifeline          • Overtaking                • Universal Access
  • Belay/Trolley systems       • Exit                      • Mobile
  • Ascents/Descents            • Supervision               • Night sessions
  • Environment                 • Rescue                    • Scenic walk
  • Maintenance                 • Food & Beverage           • Contests

                        FINANCE: Investments /                 Invest-
                                                               ments
                                                                         Operating
                                                                         Efficiency




                  Operating efficiency / Financial return          Financial
                                                                    Return




                                                                                                            4
Guests’ Distribution
Example with 2 opposite Options …

          The “Journey”             “Central Distribution”




                                                             5
Guests’ Distribution
The Key Benefits of these 2 opposite Options …
                                                                          “Central
The “Journey”                                                           Distribution”




                + A discovery journey   + Self-distribution
 + Take benefit of a nice environment   + The right difficulty levels
                                        + Less risk, less ascents
                                        + Efficient supervision
                                        + Great care of the guests
                                        + Short trails, no need to overtake,
                                          less exits
                                                                                        6
Height of Lifeline ?


                                                6.6 – 7.5 ft (2.00 – 2.30 m)

5.2 – 6 ft (1.60 – 1.80 m)




                                        or




                   Why not “Out of Reach” … ?
                                                                               7
Build moreimpressive !   Free the Elements !
                               Free the Platforms !
                                     …& reduce the Rescues




                                                             8
Choice of Platforms ?


       Small Platforms …
       Round Platforms …
       …
       Why not …?




                           9
Include Zip-Lines…   Guests love zip-lines !
                         Ideal with Continuous Belay !




                                                         10
Ascents / Descents                          Right challenge, Safe, Economical
    - Numerous Options I                        Low Risk of Injury and Rescue



+ easy to close for the night




                                                                              Vertical Net
                                                                           with a platform

Nets
+ safe
+ economical




                                                 +
                                challenging/physic                                      11
Ascents / Descents                            Right challenge, Safe, Economical
- Numerous Options II                         Low Risk of Injury and Rescue

                                                            + safe
                                                              Zip-lines     + economical




            Platform
            + safe
            + optimized guests distribution


   Stairs




                                                                          Ladder with
                                                                          anti-returns
                                                                                           12
Freefall Adventure




                     13
Kids Trails … for more Business !
                      Continuous Belay is Ideal !




                                        Kids 4-10:
                                           30%
                                                     •   up to 30% more attendance
                        Adults:
                         36%                         •   Recurring guests
                                    Kids 8-13:
                        Teenager:
                                       21%           •   Synergies, whole family
                          13%
                                                     •   Short pay back




                                                                                     14
“Bier Garten”
… complementary Offer !




   Extended Customer Experience …
   For the whole Family ..
   As Excursion destination …
   Special Events …                 15
Night Sessions ?




                   16
// Contests ?




        - Differentiate yourself
        - Offer Exclusive Events !
        ... for Corporate days, Groups, Park Events, etc.

        … and otherwise just open to public…
                                                            17
… and now a few examples of parks !




                                      18
Indoor Zoo …




               19
Indoor Zoo … & Scenic Walk …




                               20
Canopy Tour …
   “Vanuatu Jungle Zipline”




                              21
Shopping Mall / Indoor …
   “Nova Eventis Leipzig”




                            22
Multi-Activities …
   “Neuss Allrounder” (Germany)




                                  23
Zipline, Freefall, Climbing Wall, Adventure Park…
        “MegaZip Singapore”




                                                    24
“Hotel Resort Menorca”




                         25
Increase Seasonal Operating Efficiency …
… a few Options (as reminder) !

High Season – High Throughput

Centralized distribution platform          Optimize guests self-distribution

Shorter / more trails                      Less waiting time, no need to overtake, no tired guests

Reduce handling     (carabiners/trolley)   More “value time”, less instruction/training

Lifeline “out of reach”                    Offer alternative when too difficult, less rescues



Low Season

Continuous belay                           Lower need in instruction/training/supervision

LL “out of reach”                          Less rescues

                                                                                                     26
Thank you




            27

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Increase the Value of your Aerial Adventure Park !

  • 1. “Increase the Value of your Aerial Adventure Park” 1
  • 2. Main Purposes of an “Aerial Adventure Park” ? Have Fun ! Share with Family, Friends… ! Test Your Courage ! Overcome your Fears ! Profitable & sustainable business 2
  • 3. Create Value… & ensure Success ! Fun Thrills VALUE PROPOSITION: Challen Family ge Time Invest- Operating ments Efficiency FINANCE: Financial Return 3
  • 4. Create Value & ensure Success ! The Key Topics with potential Impact VALUE PROPOSITION: Fun Thrills Fun / Thrills / Challenge / Family Time Challe nge Famil y Time List not exhaustive INSTALLATION CUSTOMER CARE SPECIALS • Supporting structure • Instruction / Training • Zip-lines • Platforms • Distribution • Freefall • Elements • (Traffic) flow • Kids • Height of Lifeline • Overtaking • Universal Access • Belay/Trolley systems • Exit • Mobile • Ascents/Descents • Supervision • Night sessions • Environment • Rescue • Scenic walk • Maintenance • Food & Beverage • Contests FINANCE: Investments / Invest- ments Operating Efficiency Operating efficiency / Financial return Financial Return 4
  • 5. Guests’ Distribution Example with 2 opposite Options … The “Journey” “Central Distribution” 5
  • 6. Guests’ Distribution The Key Benefits of these 2 opposite Options … “Central The “Journey” Distribution” + A discovery journey + Self-distribution + Take benefit of a nice environment + The right difficulty levels + Less risk, less ascents + Efficient supervision + Great care of the guests + Short trails, no need to overtake, less exits 6
  • 7. Height of Lifeline ? 6.6 – 7.5 ft (2.00 – 2.30 m) 5.2 – 6 ft (1.60 – 1.80 m) or Why not “Out of Reach” … ? 7
  • 8. Build moreimpressive ! Free the Elements ! Free the Platforms ! …& reduce the Rescues 8
  • 9. Choice of Platforms ? Small Platforms … Round Platforms … … Why not …? 9
  • 10. Include Zip-Lines… Guests love zip-lines ! Ideal with Continuous Belay ! 10
  • 11. Ascents / Descents Right challenge, Safe, Economical - Numerous Options I Low Risk of Injury and Rescue + easy to close for the night Vertical Net with a platform Nets + safe + economical + challenging/physic 11
  • 12. Ascents / Descents Right challenge, Safe, Economical - Numerous Options II Low Risk of Injury and Rescue + safe Zip-lines + economical Platform + safe + optimized guests distribution Stairs Ladder with anti-returns 12
  • 14. Kids Trails … for more Business ! Continuous Belay is Ideal ! Kids 4-10: 30% • up to 30% more attendance Adults: 36% • Recurring guests Kids 8-13: Teenager: 21% • Synergies, whole family 13% • Short pay back 14
  • 15. “Bier Garten” … complementary Offer ! Extended Customer Experience … For the whole Family .. As Excursion destination … Special Events … 15
  • 17. // Contests ? - Differentiate yourself - Offer Exclusive Events ! ... for Corporate days, Groups, Park Events, etc. … and otherwise just open to public… 17
  • 18. … and now a few examples of parks ! 18
  • 20. Indoor Zoo … & Scenic Walk … 20
  • 21. Canopy Tour … “Vanuatu Jungle Zipline” 21
  • 22. Shopping Mall / Indoor … “Nova Eventis Leipzig” 22
  • 23. Multi-Activities … “Neuss Allrounder” (Germany) 23
  • 24. Zipline, Freefall, Climbing Wall, Adventure Park… “MegaZip Singapore” 24
  • 26. Increase Seasonal Operating Efficiency … … a few Options (as reminder) ! High Season – High Throughput Centralized distribution platform Optimize guests self-distribution Shorter / more trails Less waiting time, no need to overtake, no tired guests Reduce handling (carabiners/trolley) More “value time”, less instruction/training Lifeline “out of reach” Offer alternative when too difficult, less rescues Low Season Continuous belay Lower need in instruction/training/supervision LL “out of reach” Less rescues 26
  • 27. Thank you 27