Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.

1. Websites that Work
by Dustin Luther (@tyr)

2. One Strategy that will work for everyone…

3. One Strategy that will work for everyone…
Doesn’t exist

4. Overview
• Baseline
• Mechanics of Websites
• WordPress
• Strategy

5. Baseline
4 Keys Factors:
1. Proud of It
2. Dynamic Content
3. Lead Capture
4. Ability to Prospect

6. Proud of your site

7. Dynamic Content

8. Home Search Email Newsletters
Lead Capture

9. Ability to Prospect

10. Overview
• Baseline
• Mechanics of Websites
• WordPress
• Strategy

11. Front-End
Design

12. Front-End
Home Search/IDX

13. Front-End
Pages/Posts

14. Front-End
Widgets

15. Back-End
Update Articles

16. Back-End
Change Theme

17. Back-End
Add Plugins

18. Simple
Publish

19. Simple
1
Publish

20. Simple
2
Publish

21. Simple
3
Publish

22. Simple
4
Publish

23. Simple
Email

24. Simple
1
Email

25. Simple
2
Email

26. Simple
3
Email

27. Simple
4
Email

28. Simple
5
Email

29. Email to the World

30. Text
Already Doing It!

31. Example

32. Overview
• Baseline
• Mechanics of Websites
• WordPress
• Strategy

33. Why WordPress?

34. Why WordPress?
• Most robust CMS on the market:
• Video, photos, presentations, IDX
integration, Facebook, Twitter, etc.

35. Why WordPress?
• Most robust CMS on the market:
• Video, photos, presentations, IDX
integration, Facebook, Twitter, etc.
• Tons of free upgrades:
• themes, plugins, widgets, etc.

36. Why WordPress?
• Most robust CMS on the market:
• Video, photos, presentations, IDX
integration, Facebook, Twitter, etc.
• Tons of free upgrades:
• themes, plugins, widgets, etc.
• Beautiful, fully functional, SEO-
friendly sites

37. Why WordPress?
• Most robust CMS on the market:
• Video, photos, presentations, IDX
integration, Facebook, Twitter, etc.
• Tons of free upgrades:
• themes, plugins, widgets, etc.
• Beautiful, fully functional, SEO-
friendly sites
• HUGE developer community

38. Example Plugins

39. Relevant
Great SEO

40. Relevant
Great SEO

41. Relevant
Great SEO

42. Why Not WordPress

43. Why Not WordPress
• Confusing:
• Hosted vs Self-hosted options
• Configuration errors

44. Why Not WordPress
• Confusing:
• Hosted vs Self-hosted options
• Configuration errors
• New terminology:
• posts, pages, comments, themes,
plugins, categories, widgets, etc.

45. Why Not WordPress
• Confusing:
• Hosted vs Self-hosted options
• Configuration errors
• New terminology:
• posts, pages, comments, themes,
plugins, categories, widgets, etc.
• Time consuming

46. Why Not WordPress
• Confusing:
• Hosted vs Self-hosted options
• Configuration errors
• New terminology:
• posts, pages, comments, themes,
plugins, categories, widgets, etc.
• Time consuming
• Good support is hard to find

47. WordPress Tips
• Try it out first:
• http://wordpress.com
• If online marketing is for you:
• Hire a WP expert for hosting &
support
• Get, and use, a great home search
• Upgrade

48. Online Training Course
• Week 1: Writing a Blog Post
• Week 2: Using Photos, Videos and Links
• Week 3: Creating Landing Pages
• Week 4: Facebook Basics
• Week 5: Twitter Basics

49. Overview
• Baseline
• Mechanics of Websites
• WordPress
• Strategy

50. Source of Clients?
Referrals? Direct to
Consumer?

51. Source of Clients?
Referrals? Direct to
Consumer?

52. Agent Biz Cycle (ABC)
Community
Sphere Consumers
Clients Prospects

53. Agent Biz Cycle (ABC)
Community
Sphere
Building Sphere Consumers
Clients Prospects

54. Agent Biz Cycle (ABC)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects

55. Agent Biz Cycle (ABC)
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

56. Strategy #1: Consumers
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

57. Steps
• Drive Traffic
• Self-identify
• Follow up
• Close

58. Drive Consumer Traffic
Evolution Strategy
Paid
Organic
SEO & SEM

59. Drive Consumer Traffic
Evolution Strategy
Paid
Organic
SEO & SEM

60. Good SEO = Timeless
Evolution Strategy

61. SEO Tips
• Evolution: From link trading to link
bating
• Viable strategies for generating links to
your real estate site:
• Social News, Social Bookmarking,
Social Networks, Social Groups
• Choose one strategy… and only one

62. Good SEM
Evolution Strategy

63. Step #2
• Drive Traffic
• Self-identify
• Follow up
• Close

64. Home Search Email Newsletters
Lead Capture

65. Step #3
• Drive Traffic
• Self-identify
• Follow up
• Close

66. Asking for Biz
Phone Email

67. Step #4
• Drive Traffic
• Self-identify
• Follow up
• Close

68. Strategy #2: Sphere
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

69. Building Your Sphere
Blog Gist Facebook

70. Blogging

71. Educational

72. Expert

73. Interviews

74. Opinions

75. Update

76. Market Conditions

77. Informative

78. Events

79. Humor

80. Photos

81. Links

82. Listings

83. Listings

84. Plagiarism

85. Self-serving

86. Attacks

87. Exceptions

88. Strategy #3: Hybrid
Community
Lead
Generation
Sphere
Building Sphere Consumers
Clients Prospects
Client
Management

89. Review
• Baseline
• Mechanics of Websites
• WordPress
• Strategy

90. Interesting vs. Interested

91. http://4realz.net
Twitter: @tyr