Ivan Kirigin, CEO, Yesgraph

1. 27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin

2. 1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

3. 2 / 27
measure happiness
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!
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NPS via promoter.io
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

4. 3 / 27
sharable tracking link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

5. 4 / 27
reflect invite status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

6. 5 / 27
symmetric bonus
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

7. 6 / 27
avoid money
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

8. 7 / 27
don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

9. 8 / 27
call out the link
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

10. 9 / 27
add social sharing
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

11. 10 / 27
email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

12. 11 / 27
bulk email
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

13. 12 / 27
local messaging services
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

14. 13 / 27
customize landing pages by inviter
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

15. 14 / 27
Deep link to custom mobile landing pages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

16. 15 / 27
streamline registration by invitee
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

17. 16 / 27
track sharing source
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

18. 17 / 27
find comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefficient
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

19. 19 / 27
test custom messages
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

20. 20 / 27
test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

21. 21 / 27
prompt in the product flow
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

22. 22 / 27
suggest invites
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

23. 23 / 27
top funnel == repeat messaging
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

24. 24 / 27
reminders of invitation status
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

25. 25 / 27
give credits for alt invite channels
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

26. 26 / 27
expect fraud
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

27. 27 / 27
test flows
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

28. 28 / 27
track others
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

29. Ivan Kirigin
!
ivan.kirigin@gmail.com
!
@ikirigin