(1) Cloudera is a company that provides support and services for Apache Hadoop, the open-source distributed processing framework. (2) Hadoop allows for flexible, scalable, and low-cost storage and analysis of large datasets across clusters of commodity hardware. (3) Cloudera's enterprise offering includes its own distribution of Hadoop called Cloudera Distribution including Apache Hadoop (CDH), management tools, support, training and professional services to help organizations use Hadoop.

1. OPEN SOURCE = CONVERSION
MONETIZING WITH OPEN SOURCE
Amr Awadallah
Founder, CTO
Cloudera, Inc.
@awadallah

2. About Me
• I got EE BS’92 & MS’95 from Cairo University.
• I came to US in 1995 to get my PhD from
Stanford, with goal to go back to Egypt and teach.
• I got corrupted by Stanford / Bay Area and forgot
about the teaching thing 
• In 1999 I took a leave of absence from PhD to start
VivaSmart, which I sold to Yahoo in 2000.
• I stayed with Yahoo till mid-2008, also finished my
PhD in mid-2007 with Mendel Rosenblum.
• I started Cloudera in fall of 2008, now serve as CTO
2 ©2012 Cloudera, Inc. All Rights Reserved.

3. Who is Cloudera?
Cloudera is to Hadoop as Red Hat is to Linux
The Technology The Company
Cloudera’s founding team created Formed in 2008 and backed by
the Apache Hadoop project and built Accel, Greylock, Meritech, Ignition
the big data analysis platforms at Capital and others, Cloudera boasts
Facebook, Yahoo! and elsewhere on a leadership team with a long history
the platform. We deliver the most of building and delivering mission-
innovative, comprehensive and critical software to large enterprises
mature product on the market today. worldwide.
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©2012 Cloudera, Inc. All Rights Reserved.

4. So What is Apache Hadoop ?
• A scalable fault-tolerant distributed operating system for data
storage and processing.
• Core Hadoop has two main systems:
• Hadoop Distributed File System: self-healing high-bandwidth
clustered storage.
• MapReduce: distributed fault-tolerant resource management and
scheduling coupled with a scalable data programming abstraction.
• Key business values:
• Flexibility – Store any data, Run any analysis.
• Scalability – Start at 1TB/3-nodes grow to petabytes/1000s of nodes.
• Economics – Cost per TB at a fraction of traditional options.
4 ©2012 Cloudera, Inc. All Rights Reserved.

5. Hadoop Creation History
• Fastest sort of a
TB, 62secs over 1,460
nodes
• Sorted a PB in 16.25hours
over 3,658 nodes
5 ©2012 Cloudera, Inc. All Rights Reserved.

6. CDH4: The Data Operating System
File System Mount Web Console Data Mining
Build/Test: APACHE BIGTOP
FUSE-NFS HUE APACHE MAHOUT
BI Connectivity Job Workflow Metadata
ODBC/JDBC APACHE OOZIE APACHE HIVE
Analytical Languages Fast
Data APACHE PIG, APACHE HIVE
Read/Write
Integration
Access
APACHE
FLUME, APACHE APACHE HBASE
SQOOP
APACHE WHIRR Coordination APACHE ZOOKEEPER
Cloudera Manager Free Edition (Installation Wizard)
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©2012 Cloudera, Inc. All Rights Reserved.

7. WHY OPEN SOURCE?
• VIRAL ADOPTION
• DISRUPTION
• TRUST
• INNOVATION
• DEVELOPMENT COST
7 ©2012 Cloudera, Inc. All Rights Reserved.

8. Open Source Software Business Models
• Support/Maintenance agreements.
• Open Core: core is free, but there is
value-add proprietary technology
around it.
• Monetization through enablement of
other services (e.g. Firefox makes
money from Google Search).
• Viral licensing.
8 ©2012 Cloudera, Inc. All Rights Reserved.

9. Cloudera Enterprise: A Complete & Proven Solution
Cloudera
The standard for Apache Hadoop in the enterprise
CDH
Big Data storage, processing and analytics STORAGE COMPUTATION ACCESS INTEGRATION
platform based on Apache Hadoop – 100% open
source
Cloudera Manager
DIAGNOSTICS
End-to-end management application for the DEPLOYMENT CONFIGURATION MONITORING
& REPORTING
deployment and operation of CDH
Production Support
ISSUE ESCALATION Proactive KNOWLEDGE
Our team of experts on call to help you meet RESOLUTION PROCESSES Support BASE
your Service Level Agreements (SLAs)
Cloudera University
Partner Ecosystem Equipping the Big Data workforce – 10,000+ trained / year
300+ partners across hardware, software, platforms and services
Professional Services
Use case discovery, pilots, process & team development
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©2012 Cloudera, Inc. All Rights Reserved.

10. Want To Learn More About Hadoop?
Also see http://university.cloudera.com for
training courses across the world,
and O’Reilly Strata/Hadoop World this
Oct 23rd: http://strataconf.com/stratany2012
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©2012 Cloudera, Inc. All Rights Reserved.

11. CLOUDERA
HELPING ORGANIZATIONS
PROFIT FROM ALL THEIR DATA
11 ©2012 Cloudera, Inc. All Rights Reserved.