3. MAURIA FINLEY
@mauriafinle
y

5. Citrus Lane is the trusted place parents go to
discover, buy, and share the best products for
their little ones at each age and stage.

7. • Improve curation
• Build collective experience
• Create content
• Let moms help each other

9. benefits
moms

10. benefits
moms
Helps us do
a better job

11. benefits
moms
Helps us do
a better job
consistent
with brand &
mission

12. isn’t just marketing.
SOCIAL

13. SOCIAL
is the veryESSENCE
Of our brand.

14. SOCIAL
to excel at
be more than a
MARKETER

16. Research & observe.

17. Kids change constantly.

18. MOMS
• have lots of questions
• want to help other moms
• want to share their experience

19. Define what works,
then authenticate.

23. Choose Your KPI’s

25. Measure by type and
timing

29. You are not the
leader…allow others to
be.

30. It’s okay to make
mistakes (if you fix them)

31. Allow the conversation,
even if unfavorable.

33. Create flagbearers.

35. Create conversation
with engaging content.

42. Use content to build a
halo effect.

45. Create envy that leads
to desire.

47. Focus on the long game.

48. SOCIAL
makes our business better

51. • listen to our moms
• find the behaviors that work

52. • Test – Measure - Improve
• Measure by type and timing

53. • Feedback Surveys
• Facebook
• Customer Service
• Voting
• Community
• Boxes
LISTEN: RESPOND:

54. • Choose mediums & cross-
promote
• Facebook as a quick and natural
publishing platform
• Encourage flagbearers
• Leverage community for acquisition