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Create Value Add
Not Value Ad(vertising)
How To:
P H I N B A R N E S
@ P H I N E A S B
Value Add
Market
it’s always competitive
L O T S O F C A S H F E W O P P O R T U N I T I E S S C A R C E C A S H F E W E R O P P O R T U N I T I E S
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
V
C
V
C
VC
VC
VC
V
C
VC
VC
VC
VC
VC
V
C
VC
C
VC
VC
VC
V
C VC
VC
VC
V
C
VC
VC
VC
VC
My = Your$
$
$
$
$
$
$$$
$
$
$
$
$
$
$$$
Cash is a Commodity
Value
Add or…
You don’t need 

to advertise…
But you need

to add value.
To build & serve
the strongest
community of
entrepreneurs
O U R M I S S I O N
Portfolio
knowledge. shall. not. pass.
Community
pass it on!
We Can Build Better
Companies, Together
A Product for < 1%
How 

do I...
“Customer”
What do you mean by
“Marketing”
What do you mean by
73%of my referrals are
from other
founders.
The Customer
Journey
Founder
“There has never been a
company like my company.”
T H E F O U N D E R
“The reviews
were great
on Yelp…”
“You should be honored
by my lateness.”
T H E A C T U A L
E X P E R I E N C E
“Seriously?”
F O U N D E R S :
Fundraising Sucks
T H E P R O B L E M :
Buy Side Sell Side
T H E D I S C O N N E C T:
Your equity

is worth more
than my….$
$
$
$
$
$
$$$
“
”
—every investor, ever
We’re on
the sell
side
VC Founders
P R O D U C T C O N S U M E R
= =
Value their time.
P R O D U C T R E Q U I R E M E N T S
Just say “No.”
Show up prepared.
prepare, engage and follow through
P R O D U C T R E Q U I R E M E N T S
Have rhythm.
transparency communication
P R O D U C T R E Q U I R E M E N T S
Have soul.
your 1:30 may be their biggest meeting
P R O D U C T R E Q U I R E M E N T S
Yes, you
can.
Table
stakes.
Entrepreneur-Friendly
Trustworthy
Collaborative
Supportive
Experienced
Influential
Visionary
Strong Legacy
Thought Leader
Risk-Taker
Innovative
Expert
What do you look for in an investor?
58%
55%
35%
34%
32%
23%
12%
11%
9%
9%
6%
6%
Don’t be
a douche.
T H E G O O D N E W S
Startups need
money.
(duh.)
T H E B A D N E W S
Startups don’t

need your money.
Embrace Sell Side
T H E

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