[PreMoney SF 2015] First Round >> Phin Barnes, "How to: Create Value Add, Not Value Ad(vertising)"

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500 Startups

Relaciones con inversores

Create Value Add
Not Value Ad(vertising)
How To:
P H I N B A R N E S
@ P H I N E A S B

it’s always competitive
L O T S O F C A S H F E W O P P O R T U N I T I E S S C A R C E C A S H F E W E R O P P O R T U N I T I E S
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
VC
V
C
V
C
VC
VC
VC
V
C
VC
VC
VC
VC
VC
V
C
VC
C
VC
VC
VC
V
C VC
VC
VC
V
C
VC
VC
VC
VC

My = Your$
$
$
$
$
$
$$$
$
$
$
$
$
$
$$$
Cash is a Commodity

You don’t need  
to advertise…
But you need 
to add value.

To build & serve
the strongest
community of
entrepreneurs
O U R M I S S I O N

“Marketing”
What do you mean by
73%of my referrals are
from other
founders.

Founder
“There has never been a
company like my company.”
T H E F O U N D E R

“You should be honored
by my lateness.”
T H E A C T U A L
E X P E R I E N C E

Buy Side Sell Side
T H E D I S C O N N E C T:

Your equity 
is worth more
than my….$
$
$
$
$
$
$$$
“
”
—every investor, ever

VC Founders
P R O D U C T C O N S U M E R
= =

Value their time.
P R O D U C T R E Q U I R E M E N T S
Just say “No.”

Show up prepared.
prepare, engage and follow through
P R O D U C T R E Q U I R E M E N T S

Have rhythm.
transparency communication
P R O D U C T R E Q U I R E M E N T S

Have soul.
your 1:30 may be their biggest meeting
P R O D U C T R E Q U I R E M E N T S

Table
stakes.
Entrepreneur-Friendly
Trustworthy
Collaborative
Supportive
Experienced
Inﬂuential
Visionary
Strong Legacy
Thought Leader
Risk-Taker
Innovative
Expert
What do you look for in an investor?
58%
55%
35%
34%
32%
23%
12%
11%
9%
9%
6%
6%

T H E G O O D N E W S
Startups need
money.
(duh.)

T H E B A D N E W S
Startups don’t 
need your money.

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