Nonprofit technology is at a crossroads: the demand is for more, better and completely connected data, but the capacity is limited. Nonprofits don't think of themselves as enterprise data users, so they often approach data management in a way that doesn't support their mission or operational needs. 501Partners offers tips and talking points for keeping your big picture in mind, using your logic model and driving an effective data change process in your organization, with a little help from Lewis Carroll.

1. NON-PROFIT DATA
IT’S ABOUT THE STORY, NOT THE TECHNOLOGY
Sunday, February 2, 14

2. WIELD DATA WISELY AND WELL
•
Introductions and Ground Rules
•
Data in 2 Acts:
•
•
•
Act I: How Information Flows
Act II: How Information is Stored
Data in Practice:
•
•
Speaking to Geeks
Data in the Non-Profit
Sunday, February 2, 14

3. CHAPTER 1: INTRODUCTIONS AND GROUND RULES
OR, GETTING THE LITTLE STUFF OUT OF THE WAY
1.Who am I?
2.Who are you?
3.Why are we here?
4.Ground Rules
Sunday, February 2, 14

4. YOUR HUMBLE NARRATOR
JENN TAYLOR
COO & SENIOR SALESFORCE CONSULTANT, 501PARTNERS LLC
•
•
Translator between business needs and
technology for non-profits
•
Sunday, February 2, 14
Almost 20 years coaxing meaning out of data
in complex environments
MBA in Nonprofit Management, PMP, and
other acronyms besides

5. WHO ARE YOU?
Executive Directors?
Board members?
Program managers?
Program Staff?
Technologists?
Volunteers?
Grantors?
IMAGE COURTESY ALICE 8TH AT DEVIANTART:
HTTP://ALICE8TH.DEVIANTART.COM/ART/WHO-ARE-YOU-ALICE-IN-WONDERLAND-298729487
Sunday, February 2, 14

6. WHY ARE WE HERE?
OR, EVERYTHING I EVER NEEDED TO KNOW ABOUT DATA, I LEARNED FROM A CHILDREN’S BOOK
IT ISN’T ABOUT
THE DATA.
“Would you tell me, please, which
way I ought to go from here?”
“That depends a good deal on where
you want to get to,” said the Cat.
“I don’t much care where--” said
Alice.
“Then it doesn’t matter which way
you go,” said the Cat.
“--so long as I get somewhere,” Alice
added as an explanation.
“Oh, you’re sure to do that,” said the
Cat, “if you only walk long enough.”
IMAGE COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET/ALICEPIC/ALICE-IN-WONDERLAND/1BOOK22.JPG
Sunday, February 2, 14
IT’S ABOUT THE
STORY YOU HAVE
TO TELL.

7. GROUND RULES
OR, WHY HUMANITIES MAJORS SHOULD NEVER FEAR TECHNOLOGISTS
You don’t tell a story by carefully plotting out the
letters that make up the words that make up the
sentences.
You have to know the story you’re trying to tell: first, thesis. Then,
main arguments. Then, data.
Outlines improve your stories. Logic models improve your data.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

8. CHAPTER 2: DATA IN 2 ACTS
OR, HOW THINGS YOU ALREADY KNOW CAN HELP YOU MANAGE YOUR DATA
1.Act 1: How Information Flows
1.1.Scene 1: Where your logic model is important
1.2.Scene 2: Where your data resembles a butterfly
2.Act 11: How Information is Stored
2.1.Scene 1: Where Excel is not demonized
2.2.Final Scene: Where the human mind is impressive
Sunday, February 2, 14

9. ACT 1: HOW INFORMATION FLOWS
INPUTS
OUTPUTS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

10. ACT 1: HOW INFORMATION FLOWS
INPUTS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

11. ACT 1: HOW INFORMATION FLOWS
INPUTS
PROCESS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

12. ACT 1: HOW INFORMATION FLOWS
STIMULUS
INPUTS
PROCESS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

13. ACT 1: HOW INFORMATION FLOWS
STIMULUS
INPUTS
PROCESS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

14. ACT 1: HOW INFORMATION FLOWS
STIMULUS
INPUTS
PROCESS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

15. ACT 1: HOW INFORMATION FLOWS
STIMULUS
INPUTS
PROCESS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14
OUTPUTS

16. ACT 1: HOW INFORMATION FLOWS
SCENE 1, WHERE YOUR LOGIC MODEL OUTLINES HOW YOU EXPECT YOUR INFORMATION TO FLOW
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
Sunday, February 2, 14
INPUTS
PROCESS
OUTPUTS
CONSUMPTION

17. ACT 1: HOW INFORMATION FLOWS
SCENE 1, WHERE YOUR LOGIC MODEL OUTLINES HOW YOU EXPECT YOUR INFORMATION TO FLOW
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
INPUTS
PROCESS
OUTPUTS
CONSUMPTION
In the For-Profit world, Supply Chains are managed using the LEAN principal “SIPOC”:
Suppliers
Sunday, February 2, 14
Inputs
Process/Systems/Activities
Outputs
Customers

18. ACT 1: HOW INFORMATION FLOWS
SCENE 1, WHERE YOUR LOGIC MODEL OUTLINES HOW YOU EXPECT YOUR INFORMATION TO FLOW
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
INPUTS
PROCESS
OUTPUTS
CONSUMPTION
In the For-Profit world, Supply Chains are managed using the LEAN principal “SIPOC”:
Suppliers
Inputs
Process/Systems/Activities
Outputs
Customers
In Our world, Programs are Created using a Logic Model:
Inputs
Sunday, February 2, 14
Activities
Outputs
Outcomes
Impact

19. ACT 1: HOW INFORMATION FLOWS
SCENE 2, WHERE DATA HAS ITS OWN LIFE INSIDE YOUR ORGANIZATION
Capture(
Adjust!
Report(
and(
Analyze(
Store(
Manage(
&(Use(
Sunday, February 2, 14

20. ACT 1I: HOW INFORMATION IS STORED
OR, A BORING BUT NECESSARY OVERVIEW OF HOW DATA BECOMES INFORMATION
Name
Address
Phone
Donation Amount
John Smith
234 State Street, Somerville
MA 02145
617-555-1212
$150
Jane Doe
16 A Last Lane, Cambridge,
MA 01212
617-555-1212
$75
When we think about how data is stored, we tend to
think it’s a lot like Excel.
And, at it’s simplest, it can be.
Sunday, February 2, 14

21. ACT 1I: HOW INFORMATION IS STORED
OR, A BORING BUT NECESSARY OVERVIEW OF HOW DATA BECOMES INFORMATION
Name
Phone
Donation Amount
John Smith
234 State Street, Somerville
MA 02145
617-555-1212
$150
Jane Doe
Sunday, February 2, 14
Address
16 A Last Lane, Cambridge,
MA 01212
617-555-1212
$75

22. ACT 1I: HOW INFORMATION IS STORED
OR, A BORING BUT NECESSARY OVERVIEW OF HOW DATA BECOMES INFORMATION
Name
Address
Phone
Donation Amount
John Smith
234 State Street, Somerville
MA 02145
617-555-1212
$150
Jane Doe
16 A Last Lane, Cambridge,
MA 01212
617-555-1212
$75
This structure has limits as you grow.
What happens when John Smith donates twice?
Sunday, February 2, 14

23. ACT 1I: HOW INFORMATION IS STORED
Name
Jane Doe
16 A Last Lane,
Cambridge, MA 01212
617-555-1212
617-555-1212
Amount
Date
$150
3/1/2012
John Smith
$200
5/29/2013
John Smith
234 State Street,
Somerville MA 02145
Phone
Name
John Smith
John Smith
Address
$50
12/23/2013
Jane Doe
$75
12/1/2013
As you move into more complex systems, the layers on
top of data storage become important to understand.
Why?
Sunday, February 2, 14

24. ACT 1I: HOW INFORMATION IS STORED
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

25. ACT 1I: HOW INFORMATION IS STORED
1. “FLATTENED” WHICH IS VERY HARD TO DO WITHOUT PROGRAMMING, OR A HUMAN
Name
John Smith
Jane Doe
Address
Phone
234 State Street,
617-555-1212
Somerville MA 02145
16 A Last Lane,
Cambridge, MA
01212
617-555-1212
Amt 1 Date 1 Amt 2 Date 2
$150
3/1/2012
$75
$200
5/29/2013
12/1/2013
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

26. ACT 1I: HOW INFORMATION IS STORED
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

27. ACT 1I: HOW INFORMATION IS STORED
2. “SUMMARY” WHICH GIVES ONE ROW PER PERSON, AND SUMMARIZES THE REST
Name
Address
Phone
Total Giving
John Smith
234 State Street, Somerville
MA 02145
617-555-1212
$400
Jane Doe
16 A Last Lane, Cambridge,
MA 01212
617-555-1212
$75
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

28. ACT 1I: HOW INFORMATION IS STORED
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

29. ACT 1I: HOW INFORMATION IS STORED
3. “REPEATING” OR “JOINED” WHICH GIVES ALL THE DATA FOR WHATEVER HAS THE MOST ROWS
Name
Address
Phone
Amount
Date
John Smith
234 State Street,
Somerville MA 02145
617-555-1212
$150
3/1/2012
John Smith
234 State Street,
Somerville MA 02145
617-555-1212
$200
5/29/2013
John Smith
234 State Street,
Somerville MA 02145
617-555-1212
$50
12/23/2013
Jane Doe
16 A Last Lane,
Cambridge, MA
01212
617-555-1212
$75
12/1/2013
Even this simple structure can be combined to
produce 3 different stories.
Sunday, February 2, 14

30. ACT 1I: HOW INFORMATION IS STORED
THE FINAL SCENE, WHERE HUMAN BRAINS REALIZE HOW MUCH THEY TAKE FOR GRANTED
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Complex systems let you define some rules (When we have a donation, we credit the
donor and her family)
System’s Built In Rules (if name not empty, store in Name field in Database)
Database (John, Smith, 123 Street, $150, 80)
Physical Storage (001101010101)
It isn’t important to understand the technology.
It is important to understand what the technology does.
Sunday, February 2, 14

31. CHAPTER 3: DATA IN PRACTICE
OR, WHAT HAPPENS WHEN TECHNOLOGISTS AND REAL PEOPLE COLLIDE AND HOW TO AVOID IT
1. The Seductiveness of Screens and Brains
2. Speaking to Geeks
2.1.Helpful hints to ensure mutual understanding
2.2.Armed with charts, not afraid to use them
Sunday, February 2, 14

32. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
Sunday, February 2, 14
INPUTS
PROCESS
OUTPUTS
CONSUMPTION

33. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
Sunday, February 2, 14
INPUTS
PROCESS
OUTPUTS
CONSUMPTION

34. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
INPUTS
PROCESS
OUTPUTS
CONSUMPTION
Most data projects focus on Inputs...because this is
where we build screens to shove data into a
database.
It’s usually the most clearly defined piece.
It’s usually the piece a program manager can
articulate in her sleep.
Sunday, February 2, 14

35. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Complex systems let you define some rules (When we have a donation, we credit the
donor and her family)
System’s Built In Rules (if name not empty, store in Name field in Database)
Database (John, Smith, 123 Street, $150, 80)
Physical Storage (001101010101)
Sunday, February 2, 14

36. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Complex systems let you define some rules (When we have a donation, we credit the
donor and her family)
System’s Built In Rules (if name not empty, store in Name field in Database)
Database (John, Smith, 123 Street, $150, 80)
Sunday, February 2, 14

37. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Complex systems let you define some rules (When we have a donation, we credit the
donor and her family)
Database (John, Smith, 123 Street, $150, 80)
Sunday, February 2, 14

38. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Database (John, Smith, 123 Street, $150, 80)
Sunday, February 2, 14

39. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Database (John, Smith, 123 Street, $150, 80)
Sunday, February 2, 14

40. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
Human brains apply lots of thinking before and during data input
There is always a screen you enter data into
Database (John, Smith, 123 Street, $150, 80)
This is all we really need to get data into a database: a
brain, a screen, and storage
Sunday, February 2, 14

41. DATA IN PRACTICE
OR, THE EASY SEDUCTIVENESS OF SCREENS AND BRAINS
“The twinkling of what?” said the King.
“It began with the tea,” the Hatter replied.
“Of course twinkling begins with a T!” said the King
sharply. “Do you take me for a dunce? Go on!”
“I’m a poor man,” the Hatter went on,” and most
things twinkled after that--”
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Everything goes fine at first. After a year or so, you need
a report.
The results make you think you’re talking to the Mad
Hatter. Why?
Sunday, February 2, 14

42. DATA IN PRACTICE
OR, WHAT USUALLY HAPPENS WHEN TECHNOLOGISTS AND REAL PEOPLE COLLIDE
The focus on inputs usually means:
•We probably didn’t document the decisions that sit
between the screen and the storage.
•We probably didn’t think about the story the data is
trying to tell, and designed for easy storage rather than
smart retrieval.
In other words, we focused on the
technology and ignored the context.
Sunday, February 2, 14

43. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

44. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

45. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
WHAT’S THE STORY?
John hatter, aged 76, drank tea for 108
days straight.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

46. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

47. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
WHAT’S THE STORY?
John’s occupation is as a hatter. He
lives at 76 Tea Road, Apartment 108.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

48. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

49. SPEAKING TO GEEKS
Data, without context, has no meaning.
Data, with context, is information.
Information is how you tell a story.
DATA: JOHN, HATTER, TEA, 76, 108
WHAT’S THE STORY?
John works for Hatters, Inc. He is a
member of the Tea party. He is 76
years old with an estimated IQ of 108.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE:
HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

50. SPEAKING TO GEEKS
OR, HELPFUL HINTS TO ENSURING “TEA” AND “T” ARE CLEARLY UNDERSTOOD BY ALL
1.Start with the end in mind.
“Of course twinkling
begins with a T!”
2.Contextualize your data, even if you
think your tech team should know by
now.
3.Use your logic model to guide
discovery on new projects, or add
context for report requests.
“It began with the tea,”
4.Ask questions! And frame them in
the understanding of your logic
model, data lifecycle and reality of
your organization.
5.Write it out, together, on a
whiteboard.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

51. SPEAKING TO GEEKS
WHERE YOU ARE ARMED WITH CHARTS AND NOT AFRAID TO USE THEM:
“WHO” AND “WHAT” QUESTIONS
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
INPUTS
At what point do
What do we need to
people hear about our know to run our
program?
programs?
When do they engage What other data do
with us?
we or could we
collect?
Why do they engage
with us?
What do we need to
know to assess and
analyze our programs?
PROCESS
Once someone
engages and gives us
data, what do we do
with it?
Who are the
decisionmakers?
What prompts the
decision?
OUTPUTS
What do our program
managers need to see
on a daily basis to help
them during the
program?
CONSUMPTION
Who sees and uses
our outputs? When?
To what purpose?
Are our programs
leading to the desired
What do we want to outcomes/impact?
see to help us improve How do we know?
our programs?
What do our grantors
want to see?
“Who,” “What” and “When” Questions Come First
Sunday, February 2, 14

52. SPEAKING TO GEEKS
WHERE YOU ARE ARMED WITH CHARTS AND NOT AFRAID TO USE THEM:
“HOW” QUESTIONS
CHANGES DRIVEN BY ANALYSIS AT EACH STAGE
STIMULUS
INPUTS
How, exactly, do we
How do we ask
get in front of people? people to provide
information? Paper?
How do we ensure we Computer?
get a good response?
How do we structure
the request for
information so that it
gets completed,
accurately, with all
data?
OUTPUTS
CONSUMPTION
How exactly does the
program manager
work with the data
when it’s “In play”?
How do we want to
view the data? In a
single instance? In
aggregate?
How do we get data in
front of the
consumer? Internal
consumers? External
consumers?
How does the data
manager transform
the data? What
decisions are made,
when, to what result?
How do we access
reports for daily or
ad-hoc use? How do
we access reports for
quarterly, annual, or
aggregate use?
PROCESS
“How” Questions Come After
Sunday, February 2, 14
How do we expect
them to interact with
the data? View? Take
action?

53. SPEAKING TO GEEKS
WHERE YOU ARE ARMED WITH FEEDBACK LOOPS AND NOT AFRAID TO USE THEM
“What have we learned?
Can we adjust capture to
make reporting easier?
What about storage?
What about our
processes?”
Capture(
Adjust!
Report(
and(
Analyze(
“Can we ask questions and get
real, valid, useful, accurate
answers with a reasonable
amount of work?”
Sunday, February 2, 14
“Exactly what inputs do
we need to collect to
support this process?”
Store(
Manage(
&(Use(
“How should the data
be stored so we can get
to it “in play” and as a
report?”
“Are we able to get to the data
when we need it? Immediately and
over time? Is it serving our needs
and providing the information we
expect?”

54. CHAPTER 4: DATA IN THE NON-PROFIT
OR,YOU’VE NEARLY MADE IT THROUGH THIS PRESENTATION!
1. In summary....
Sunday, February 2, 14

55. DATA IN NON-PROFITS
Your organization has
more varied, and more
demanding, eyes on your
story than ever before.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

56. DATA IN NON-PROFITS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

57. DATA IN NON-PROFITS
Grantors and donors
say they want you to be
a data-driven
organization.
You know you need to
be a data-driven
organization.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

58. DATA IN NON-PROFITS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

59. DATA IN NON-PROFITS
You can make it easier
to deal with these
demands by focusing on
your mission.
Your mission should
always drive your data:
collection, storage, and
reports.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

60. DATA IN NON-PROFITS
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

61. DATA IN NON-PROFITS
Start with the end in
mind. Know the story
you need to tell.
Then outline how you’ll
get there.
Then worry about the
paragraphs, sentences,
and spelling.
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14

62. THANK YOU!
IMAGES COURTESY LENNY’S ALICE IN WONDERLAND SITE: HTTP://WWW.ALICE-IN-WONDERLAND.NET
Sunday, February 2, 14