2. WHAT IS PINTEREST?
Pinterest is a place to organize and share online
images that you find interesting or inspiring. Once
uploaded or shared on Pinterest, these images
become known as pins, which the user can place
on customized, themed boards.
Cover photo by kk+
http://www.flickr.com/photos/kk/sets/72157594407035200/
Pinterest for Business – www.6Smarketing.com
3. • 70% female (Pinterest)
• #7 in top visited social media websites (Experian Hitwise)
• 10.4 Million Users (Inside Network’s AppData)
• Facebook fans are 97% female (Inside Network’s AppData)
• comScore said Pinterest hit 10 million U.S. monthly unique
visitors faster than any independent site in history
http://techcrunch.com/2012/02/11/pinterest-stats/
Pinterest for Business – www.6Smarketing.com
4. PINTEREST IS INTEGRATED INTO SOCIAL
• 500,000 Facebook likes; 97% female
• 9 million monthly Facebook-connected users
• 2 million daily Facebook users
• Generates more referral traffic to websites than YouTube,
Google+, and LinkedIn combined
*According to AppData
Pinterest for Business – www.6Smarketing.com
5. PINTEREST TIPS + TRICKS
• Become an Expert
Just as you would curate your personal brand across other social networks like Twitter, decide what
topics you're interested in, and dedicate yourself to those spaces. People will be more likely to follow
rich, full Boards than sparsely populated Boards.
• Use the Browser Extension
Drag and drop Pinterest’s Chrome (or Firefox) browser extension onto your Bookmarks bar. That
way, every time you come across something cool, you’re able to click "Pin It," choose an image, attach a
description and add the Pin to one of your Boards.
Pinterest for Business – www.6Smarketing.com
6. PINTEREST TIPS + TRICKS
• Contributors
You have the choice to add contributors to your Board by editing a selected Board and then
adding a Pinterest account. Keep in mind, however, that you have to be following at least
one of the user's Boards before adding them as a contributor.
Pinterest for Business – www.6Smarketing.com
7. PINTEREST TIPS + TRICKS
• Likes
When you choose to Like a Pin, it will appear in a separate feed from your Boards. You may
choose to keep a Like list for several reasons. It can be for those random Pins that you
encounter that make you laugh or pique your interest but you wouldn’t want to dedicate a
whole Board to.
• Mentions & Hashtags
Similar to Twitter, mention users you follow by typing “@” in front of their user names. Add
the mention either to a Pin/Repin description or to a comment. The user will receive a
notification.
Also similar to Twitter use a hashtag like #socialmedia so users can find Pins related to social
media more efficiently.
• To Follow or Not to Follow?
You have the option to either Follow all of a Pinner’s boards or just a select few. Take a quick
survey of a Pinner's taste and decide which Boards you relate to best. Then only follow
those Boards, so as not to get bombarded by irrelevant Pins.
Pinterest for Business – www.6Smarketing.com
8. PINTEREST TIPS + TRICKS
• Sell Pins
– Add a "$" or a "£" to the Pin description and Pinterest will automatically add a price
banner to the photo. The Pin will then appear in the Gifts category. Within the Pin,
remember to link to the website where fans can purchase.
Pinterest for Business – www.6Smarketing.com
9. PINTEREST TIPS + TRICKS
• Mobile Pins
Along with the basic Pinterest Pin and Board functions, you can also take a picture with your
iPhone, add a location and Pin via mobile.
• How to Find Pinners
To find Pinners with similar taste and interests, seek out the users behind your favorite pins.
Then look at the users that Pinner follows. As of now, Pinterest doesn't have a suggested
users tool.
• How to Find Pinners (2)
Another way to find interesting Pins or Pinners is by going to the Popular category to
discover trending Pins. However, be prepared to encounter a wide variety of Pins. Or to
narrow down the search, go to the Everything category and search by topic (i.e. Women's
Apparel or Geek). When you see a Pin you like, view that Pinner’s other Boards, who they
follow, and so on.
Pinterest for Business – www.6Smarketing.com
10. PINTEREST TIPS + TRICKS
• Search Pins by Site
*
Go to pinterest.com/source/mashable.com to discover all the Pins that originated on the
Mashable site. You can then type in any website to see what people have pinned from it.
Pro tip
• Repeat Pins
Once you start combing the Pinterest feeds, you’ll encounter repeat Pins that have gone
viral. Currently, there’s no way to filter out repeats just yet. Therefore, the best way to get
more eyes on your profile is to add new Pins as often as possible. Fresh content is
guaranteed to get more original Pins.
Pinterest for Business – www.6Smarketing.com
11. PINTEREST TIPS + TRICKS
• Categorize Your Boards
To make it easier for users to find your Boards and Pins, make sure to place each of your
Boards into one of Pinterest’s 32 categories.
Pinterest for Business – www.6Smarketing.com
13. HOW TO MARKET ON PINTEREST
• Communicate, engage and share information with potential
and existing clientele
• Run Contests
• Create brand awareness and promote a lifestyle
• Use it like a focus group and gain insight to clientele
Pinterest for Business – www.6Smarketing.com
14. HOW TO MARKET ON PINTEREST
A number of best practices are already emerging for Pinterest. Etiquette clearly states it is
not a place for commercial self-promotion and is not a broadcast mechanism like Twitter or
Facebook. And yet, highly savvy and commercially successful (The Gap, Whole Foods)
companies are using it to great success.
Here is a rundown of how various companies are already using the visual social network:
PROMOTE A LIFESTYLE RUN CONTESTS CROWDSOURCE
Pinterest for Business – www.6Smarketing.com
15. HOW TO MARKET ON PINTEREST
PROMOTE A LIFESTYLE
Pinterest designer and co-founder Evan Sharp sums it up well: “For most consumer brands, the idea
behind your brand makes sense on Pinterest.” Since you’re not supposed to blast pictures of your
products on Pinterest, try to think outside the box and pin images that capture a lifestyle and /or the
essence of your brand. For example, Whole Foods can’t just pin pictures from their website but it can pin
images of dinner parties and delicious creations or recipes – basically anything related to cooking and
food. Seeing these culinary items will continually drive home the Whole Foods brand, thus making
pinners more familiar with and more likely to trust the brand, visit the website and the store.
Pinterest for Business – www.6Smarketing.com
16. HOW TO MARKET ON PINTEREST
RUN CONTESTS
“Pin to Win” contests are relatively new on Pinterest. However, running
contests is a great way to expose brands and products to a large
audience, given the viral nature of these images and the engaged Pinterest
audience.
Pinterest for Business – www.6Smarketing.com
17. HOW TO MARKET ON PINTEREST
CROWDSOURCE
Ask fans to pin pictures of themselves with the specific product/brand and tag you and then you can
easily repin those photos onto a special Board. It gives recognition to these fans and shows potential
customers that current users love and use your products.
Pinterest for Business – www.6Smarketing.com
18. CROWDSOURCE EXAMPLE
Solid Color Neckties
• Contestants create a board on their Pinterest profile that uses their products. They want people to
be creative and each board must include a min of 10 items pinned with 3 of them being from Solid
Color Neckties. Once the board is created they ask you to post a link to it on their Facebook Wall or
email it to them.
• Prizes: 1 $250 Visa gift card and 2 GB iPod Shuffles
Pinterest for Business – www.6Smarketing.com
19. MARKET RESEARCH / FOCUS GROUP
NEW PRODUCT APPROVAL
When launching a new product , whether a new dress, dinner dish or
cellphone, companies want to determine initial reactions to the product’s look
and feel. Because of Pinterest’s commenting ability, it’s an ideal platform on
which to introduce a new product and gather first hand opinions.
Because Pinterest’s popularity hasn’t reached the caliber of Facebook, brand
managers can easily organize, analyze and determine sentiment from the results.
As users repin a photo, brand managers can gather more intelligence, and
ultimately decide whether their companies should move forward with mass
production. Think of it as a social media focus group.
* http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/
Pinterest for Business – www.6Smarketing.com
20. SHOWCASE BRAND PERSONALITY
• Don’t exactly have products to showcase? Pinterest allows you to use photos to
communicate a brand’s personality. Magazine’s are using Pinterest just for this purpose.
A magazine can post past and present photos that showcase places it has sent
journalists, events it has covered, etc. Each Pin allows for a description and a link to the
original story. Real Simple is utilizing Pinterest to showcase the lifestyle that is portrayed
in their magazine.
Pinterest for Business – www.6Smarketing.com
21. DISPLAY YOUR COMPANY
• Create a Board that showcases your employees or different departments within large
corporations. For instance, have your design department Board displays logos and web pages
it has created, or a Board hosts photos of employees in action. The Today Show has a board
called Anchor Antics that lets you see the anchors’ personalities.
Pinterest for Business – www.6Smarketing.com
22. CREATIVE COMMUNICATION
• Using Pinterest, brands can create Pins and Boards that feature customers’ product
interpretations, and then showcase them for entire audiences. This way customers can
further relate to products, and brands have a way to thank to their supporters by integrating
them into their communities.
• For example, a clothing company Pins a photo of a shopper in one of its outfits, and writes
caption “Brandy A. paired this floral dress with our black lace stockings and brown leather
boots to create the perfect fall ensemble.” Brandy feels special because the brand recognized
her involvement and creativity, and thus is inspired to return, and the company creates
content that keeps fans constantly involve.
* http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/
Pinterest for Business – www.6Smarketing.com
23. TRACKING
Pinterest for Business – www.6Smarketing.com
24. PINTEREST AND ROI
• The biggest question that marketers want to know is: “Can I make money from it?”
The answer is yes.
• John Fluevog does NOT have a Pinterest profile but Pinners have pinned items from their
website to their personal boards and Fluevog has turned a profit from it!
Pinterest for Business – www.6Smarketing.com
25. ISSUES
• There is no tracking or analytics within Pinterest
• Privacy – Does Pinterest own your photos?
• Is Pinterest profiting from your links using Skimlinks?
• Websites can now block Pinterest
• On Repins – only the last 10 are shown
Pinterest for Business – www.6Smarketing.com
26. PINTEREST ANALYTICS
• Tracks as referral traffic
• Can’t add in tracking URLs
• Create a new landing page for a contest to track
• Able to see when someone Pins something from your website
Pinterest for Business – www.6Smarketing.com
27. OTHER SITES
Pinterest for Business – www.6Smarketing.com
28. THE FANCY
• Similar to Pinterest, lets users organize images into lists
• Will begin conducting
transactions directly on
the site
• Users can shop directly on
Fancy, and the site will
take a cut of every
purchase
Pinterest for Business – www.6Smarketing.com
29. GENTLEMINT
• Pinterest-like site focused on manly things
“We see ourselves as more of a complement to Pinterest.”
co-founder Brian McKinney
“They’re a site that lets you grab everything. We’re focused on a
particular set of content. We’ll never have that big of a user base.”
co-founder Glen Stansberry
http://www.forbes.com/sites/alexknapp/2012/02/21/gentlemint-is-pinterest-for-manly-things/
Pinterest for Business – www.6Smarketing.com
30. MORE PINTEREST CLONES
• Pinspire
• Stylepin
• Reform Revolution
• Thinng
• GetVega
Pinterest for Business – www.6Smarketing.com
31. MEN VS. WOMEN
• Studies have shown that women are more active social media
consumers than men, except on Google+
• However, some publications are hoping to tap into the male
readership market
• Cosmopolitan magazine launched a men-only version for
iPads in August 2011
http://mashable.com/2011/11/09/google-plus-gender-ratio/
http://mashable.com/2011/08/01/cosmo-for-guys-ipad/
Pinterest for Business – www.6Smarketing.com
32. WOMEN AND SOCIAL MEDIA
• One reason for women’s interest in social media is what it represents in
our culture: an identity that is participative in nature. This opportunity to
add new layers to their identities is part of what makes social media so
attractive to women.
• In addition, social media offers improvements to a woman’s quality of life.
e.g. adding convenience to a work arrangement, gathering information for
decision-making, managing relationships, juggling a variety of other
responsibilities… social tools help women manage their lives.
• The practical benefits of social media, combined with its emotionally
fulfilling features, make it likely that women will continue to engage with
social media
http://mashable.com/2010/07/17/women-social-media/
Pinterest for Business – www.6Smarketing.com
34. WHO IS 6S?
6S Marketing is a leading digital marketing agency leading
the way with 10+ years of experience and innovation in the
Internet marketing space.
Pinterest for Business – www.6Smarketing.com
35. OUR TEAM
Pinterest for Business – www.6Smarketing.com
36. COMPANY CULTURE
Yes it’s cliché, but we work hard and play hard together
http://www.flickr.com/photos/regi_a
Pinterest6S Marketing – | Chris Breikss
for Business www.6Smarketing.com
38. OUR SERVICES
Our core philosophies and values revolve around doing
whatever it takes to make our clients successful in the digital
space.
Pinterest for Business – www.6Smarketing.com
39. 6S WILL HELP YOU:
PROMOTE SOCIALIZE
OPTIMIZE ANALYZE