The document summarizes a presentation about using social media and online communities in business. It discusses how social media can be used to engage customers, employees, and partners. Specific uses include social marketing, customer support, product development, sales enablement, and corporate communications. The presentation recommends having a social media strategy aligned with business goals and prioritizing which aspects of social media will be most effective, such as enabling customer reviews, creating connected social campaigns, holding social contests, and integrating marketing efforts.

2. Paul Stillmank President & CEO, 7Summits 7SummitsAgency.com @7SummitsAgency This Presentation has been modified to protect proprietary information.

4. “ We create online community experiences that transform businesses and enhance people’s lives” - Paul Stillmank, CEO 7Summits

5. Social Media Social Business

6. Forrester: “Social Networking will be the biggest enterprise 2.0 priority by 2013” Dominance of Social Context will drive unprecedented spend across all areas of business.

7. Enterprise 2.0 to become $4.6Billion Industry by 2013 with the top spending category to be social networking tools Dominance of Social Context will drive unprecedented spend across all areas of business.

8. Just completied Seed Round Shifts in media always lead to New Market Leaders

9. Who is 7Summits? Strategy Experience Technology + + + Social Media Agency 2009 20 + FOUNDED TEAM CURRENT AUDIENCE REACH 398,000 PREMIER PARTNER

10. 7Summits

11. 7Summits

14. Strictly Confidential 7Summits “ We are pleased to have an industry visionary in 7Summits to help us provide a complete solution for our customers“ Robert Brown, Senior Vice President, Jive Software “ As a partner, 7Summits is the poster child for Jive in the best way” Bill Ziske, Regional VP, Jive Software

16. 7Summits “ Social Media” is a phrase that has been over-hyped, obscuring its definition and confusing its meaning with many other terms. Social Media Defined

17. Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose. Social Media Defined S o c i a l M e d i a Relating to human society and its members 1 ; of and pertaining to the life, welfare and relations of human beings in a community 2 (singular medium) The storage and transmission tools used to accumulate and distribute information, or data 1 1 en.wikipedia.org/wiki/Media_(communication) 2 http://dictionary.reference.com/browse/soci al Social Media’s more precise definition can be found by looking more closely at the original definition of is root words:

20. Our Perspective Social Media technologies are proliferating at rapid rate causing confusion over which solutions are best for your business.

21. 7Summits Our Perspective This rampant technology growth is driving companies to react prematurely: Most brands’ focus is how to use social media sites like Facebook, Twitter, and YouTube: This is the wrong focus! “ How do we create a fan page on Facebook?” “ Which sites and tools should we be using?” “ How do I use Twitter?” “ Do we need to be on Twitter and Friendfeed?” “ We have several videos on Youtube, how do we get someone to watch them?”

24. Applied Social Media SM How does social media add measurable value to these relationships?

25. 7Summits The Business Case for Social Media

27. Bringing the community together as a whole

29. Social Marketing What if you could turn your brand’s most enthusiastic fans into your best sales people? Public Relations Commercial Marketing Product Marketing Listening Platforms c Advocates c c c

30. Social Marketing What if you could engage customers wherever they were online, and put those conversations at the center of your marketing strategy? Public Relations Commercial Marketing Product Marketing Listening Platforms c Advocates c c c

49. Activation & Adoption Strategies It can be challenging to garner the community adoption levels needed to drive a successful business result. Best practices should be applied for every new community launch to support robust end-user adoption. Best Practices Summary

55. Thank you.