Advanced Keyword Research : 2014

1. Advanced Keyword Research
By: Gaganpreet Singh
www.CreativeBloggingIdeas.com

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1. What are keywords
2. Types of keywords
3. Different research strategies for different
types of keywords
4. Keyword Analysis
5. Keyword Finalization
6. Tools Used For Keyword Research
7. Bonus - Keyword Research Mythbuster
Presentation

3. Keywords
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Key + Word = Important + Word
Every word is not keyword
Words that drives profit is keyword
Profit = Words that makes us money

4. Right Keyword
• Right Keyword = Right Targeted Traffic
• Right Keyword = Right Traffic Volume
• Wrong Keyword = Wrong Traffic
• Before understanding Keyword Research, we
need to understand Purchase Funnel

5. Purchase Funnel
Awareness
Opinion
Interest
Action

6. Purchase Funnel
• First we need to create awareness
• Then consumer will form an opinion about
your product
• The opinion will create their interest in your
product
• Once interest is created, action is taken

7. Example
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What is iPhone = Awareness Phase
iPhone 5 review = Opinion Phase
iPhone 5 price = Interest Phase
Buy iPhone 5 = Action Phase

8. Questions

9. Types of Keywords
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Navigational Keywords
Transactional Keywords
Informational Keywords
Seasonal Keywords
– Cyclic
– Non Cyclic

10. Example
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Navigational Keywords - Cars
Transactional Keywords – Buy Cars
Informational Keywords – How To Buy a Car
Seasonal Keywords
– Cyclic – Christmas Gifts
– Non Cyclic – 2013 20-20 Cricket Schedule

11. Keyword Research
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Navigational Keywords – Do not go for it
Transactional Keywords – For Business Sites
Informational Keywords – For Blogs
Seasonal Keywords – Part of Transactional &
Informational

12. Transactional KWD Research – Business Sites
Assuming That Website Already Exists
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Explore your industry
Create a PSL Chart
Write 3-5 seed keywords
Research Child Keywords
Spy on Competitor Keywords
1. If targeting Google – “Keyword Planner”
2. If Targeting Bing – Research Keywords” Tool

13. Child Keywords – Business Sites
• Demo – Keyword Planner
• Bing “Research Keywords” Tool – DIY

14. Keyword Analysis
• How to Analyze Keywords – Later

15. Questions

16. Informational KWD Research – Blogs
• Assuming – You’ve a website
• Assuming – You’ve to create a website – Use
Flippa for market research - Demo

17. Questions

18. Seasonal Keywords
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If you’ve a website –
If you don't have a website
Market Research
To explore Market – http://stats.grok.se/
To check if a keyword is Seasonal of Not –
Google Trends

19. Questions

20. Keyword Analysis
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High Search Volume – Keyword Planner
Low Competition
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Moz KWD Difficulty Tool :
https://moz.com/researchtools/keyword-difficulty
(paid)
– Keyword Revealer http://www.keywordrevealer.com/keyword_tool.php
- Free
Note: Only select keywords having Score less than 35-40
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Low Competitors – Moz KWD Difficulty Tool

21. Recommended Tools For KWD
Research & Analysis
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Keyword Planner
Bing “Research Keyword” Tool
Uber Suggest
Google Trends
Google Suggest
Long Tail Pro
Copy Competitor Keywords

22. Keyword Mythbusters
• High CPC Keywords will give high income –
Keyword Planner
• Monthly Income of a Keyword Formula Exists
• XYZ Tool is good for Keyword Research –
Almost all tools fetches Keywords using
Google/Bing API. Eg SEOMoz Uses Google API
• Keyword Analysis can be done using tools like
Market Samurai, Long Tail Pro etc.

23. Questions

24. Happy SEOing