This Power point presentation or ppt is about following content CONTENT OF PRESENTATION What is social media ? What is marketing ? Social media marketing Social media marketing analysis 5 ways to analyze your social media marketing performance How do you find out our Facebook followers’ demographics? Why demographics are useful? How do you decide optimal times/days to post on social media? What metrics do you monitor on a daily basis? How do you present to the marketing department?

2. CONTENT OF PRESENTATION
 What is social media ?
 What is marketing ?
 Social media marketing
 Social media marketing analysis
 5 ways to analyze your social media marketing performance
 How do you find out our Facebook followers’ demographics?
 Why demographics are useful?
 How do you decide optimal times/days to post on social media?
 What metrics do you monitor on a daily basis?
 How do you present to the marketing department?

3. WHAT IS SOCIAL MEDIA ?
Social media interactive computer-mediated technologies that facilitate the creation
and sharing of information, ideas, career interests and other forms of expression via
virtual communities and networks.
WHAT IS MARKETING ?
Marketing is the study and management of exchange relationships. Marketing is the
business process of creating relationships with and satisfying customers. With its
focus on the customer, marketing is one of the premier components of business
management.

4. SOCIAL MEDIA MARKETING
 Social media marketing is the use of social media platforms and websites to
promote a product or service.
 Although the terms e-marketing and digital marketing are still dominant in
academia, social media marketing is becoming more popular for both practitioners
and researchers.
 Most social media platforms have built-in data analytics tools, which enable
companies to track the progress, success, and engagement of ad campaigns.
 Companies address a range of stakeholders through social media marketing,
including current and potential customers, current and potential employees,
journalists, bloggers, and the general public.

5. SOCIAL MEDIA MARKETING ANALYSIS
 5 WAYS TO ANALYZE YOUR SOCIAL MEDIA
MARKETING PERFORMANCE
 Examine Follower Growth to Identify Anomalies in Audience Behavior
 Look at Impressions to Spot Irregularities in Reach
 Monitor Engagement to Find Peaks and Valleys in Interactions
 Review Clicks and Traffic to Reveal Inconsistencies With Website Experience
 View Mentions and Sentiments to Assess Overall Brand Reputation

6. HOW DO YOU FIND OUT OUR FACEBOOK FOLLOWERS’
DEMOGRAPHICS?
Click Insights at the top of your Page.
Click People on the left.
Click the Your Fans section to see the percentage of people who like your Page by
age, gender, country, city and language.

7. WHY DEMOGRAPHICS ARE USEFUL?
Audience Insights gives you the power to make decisions and adjust your target
audience in real time, based on the data in front of you.
The data is gathered from two main sources:
 Self-reported data: This is data gathered as people share on their personal
profiles. It includes liking inside Facebook, relationship status, job, education
level, etc.
 Off-Facebook data: This is data collected by companies such as Acxiom,
Epsilon and Datalogix, and includes information such as purchasing
behaviors, home market value, household income and more.

8. HOW DO YOU DECIDE OPTIMAL TIMES/DAYS TO POST
ON SOCIAL MEDIA?
Timing is an important part of social media. Timing is key to maximize social media
reach and engagement. We need to put out content when target audience is online and
is most likely to pay attention.
The most important rule in deciding when to post on social media
is to be attentive to data and decide what works and what doesn’t for your brand.
 The best time to post on Facebook is between 12 p.m. and 3 p.m.
Monday, Wednesday, Thursday, and Friday.
 And on the weekends from 12 p.m. to 1 p.m.

9. WHAT METRICS DO YOU MONITOR ON A DAILY BASIS?
To Measuring marketing effectiveness we should start tracking-
 Unique visitors:number of individuals who visit your website
 Page views: The cumulative number of individual pages that your visitors click on
during a given period of time.
 Search engine traffic: The amount of traffic being referred to your site through
search engines, such as Google or Bing.
 Bounce rate:percentage of visitors who come to your site and then immediately
“bounce” or leave
 Conversion rate:percentage of visitors to your site who take a specific action
 Inbound links: The number of external links to your site

10. HOW DO YOU PRESENT TO THE MARKETING
DEPARTMENT?
The amount of information get from Facebook on the performance of posts, audience
demographics and campaign tracking is amazing and it can be measured by following
points
 Engagement
 Reach
 Impressions
 Facebook Referral Traffic
 Page Likes & Follows
 Video Retention
 Video Engagement
 Click-through rate (CTR)
 Cost per action (CPA)
 Ad Frequency