A useful PPT on 'Google not provided' where I explained how to measure SEO success in a world of 100% not provided. Tips, tricks and tools.
http://90digital.com/
Uneak White's Personal Brand Exploration Presentation
Measure camp 2013 a world of google 100% not provided
1. What if we were in a 100%
(not provided) world...
Speaker: Nick Garner
SearchWorks Digital has a new name...
2.
3. 100% not provided - few years away?
http://www.agencym.com.au/blog/2013/05/keyword-not-provided-and-seo-reporting/
4. Why bother working around it?
There are 2 things
● Know your SEO perfomance
● Setting SEO strategy
It gives you one of these
5. Now: A mental framework for SEO performance data
A triangulation of multiple sources of data
● Rankings (Checking / G.WMT)
● Traffic to pages
● Estimated search Volume / CTR per
position
Rankings
& Est Vol
Traffic by
keyword from
web analytics
Organic traffic by landing
page from web analytics
6. The future: A mental framework
● Bigger, better rank checking!
● Connect KW’s with Pages.
Rankings
& Est Vol
Organic traffic by landing
page from web analytics
Traffic by
keyword from
web analytics
8. How do you put it together?
Que? have a processOr
9. Rank checking & Est Vol
Use phrase visibility
10 keyword 1 check a month = no
great significance
1000 keywords checked a week = is
more solid
So think...
● Multiple keywords per page
● Many keywords and pages per
site
Put it them all into containers
on a platform.
12. CTR per position
Another way to look at CTR: by session
http://moz.com/ugc/click-through-rates-in-google-serps-for-different-types-of-queries
13. Keyword volume data… :-(
“The Keyword Planner has no
match type data for search
volume, no device targeting, and
no global vs. local monthly
searches.
At this time the option to filter by
closely related search terms is
gone, but Google says it will be
brought back in the coming
weeks.”
http://www.searchenginejournal.com/google-
keyword-tool-officially-replaced-keyword-
planner/68171/
From Google
In general, you’ll notice that the
average search volume data is higher
in Keyword Planner as compared to
the exact match search volume data
you got with Keyword Tool. That’s
because we’ll show you the average
number of searches for a keyword
idea on all devices (desktop and
laptop computers, tablets, and mobile
phones). With Keyword Tool, we
showed you average search volume
for desktop and laptop computers by
default.
21. MOARRRR DATA!!!!
Organic traffic ratios to the target page to
understand how well they were optimised,
even though you don't know exactly which
keywords you ranked on.
Analytics Data
30. Customised CTR, Conv. By Keyword (Sept. Launch)
Imagine a rank modelling tool, where you could set accurate forecasts for
search performance...headache free!