Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Flipkart
1.
2. Type :- Private
Industry :- Internet
Founded :- 2007
Founder :- Sachin Bansal Binny Bansal
Headquarters :- Bangalore, Karnataka, India
Area served :- India
Key people :- Sachin Bansal, Binny Bansal
Services :- E-commerce (Online shopping)
Number of
employees :- 33,000 (2015)
Slogan :- Ab Har Wish Hogi Poori
Every Wish Gets Fulfilled now!
Website :- Flipkart.com
3. Price
Much less price then other E-commerce websites.
Availability of E-wallets and E-gifts.
EMI option for specific products.
Discounted coupons.
Free shipping facility above the amount of Rs 500.
Special discount and promotional codes for loyal customers.
4. Promotion
Above the line promotion
T V Advertisement.
Radio jingles.
Print ads.
Below the line promotion
Word of mouth.
Bulk mailing.
In app push notification.
Through the line promotion
Social media marketing/campaign.
5. Place
All major inventory are located near to the Airports.
Major warehouses are located in Bengaluru(HQ),
Chennai, Delhi, Hyderabad, Mumbai, Noida, Pune,
Kolkata.
Biggest advantage – nationwide reach to all sellers of
different sizes.
Cover all tier – one tier – two tier – three cities
6. Product
Wide Range of products categories:-
Electronic goods, Apparels, Home and Kitchen
appliances, Men's and Woman's accessories,
Computer peripherals (Software's and Hardware's),
Books and Media, Sports store, Baby and Kids
section, Foot wares, Baby care.
7. Segmentation:
Flipkart segments market on the basis of
Internet Users
Shoppers
Young Generation
Educational Institutes
8. Targeting:
Whom to Target?
◦ Youth generation.
◦ Current buyer.
◦ Educational Institute.
◦ Socially connected people.
◦ Discount keen people.
How to differntiate?
◦ Different section for Men's
◦ Different section for Women's
◦ Different section for Kid’s
9. Positioning
Cash on Delivery.
EMI Option.
30 days replacement policy.
E wallet and E vouchers.
Using Google Ad Choice.
Promo Coupons.
