1. SIP REPORT
BY
RAHUL
BAMAL

2. CONTENTS INDUSTRY PROFILE
 INTRODUCTION TO BS
 ORGANISATIONAL STRUCTURE
 COMPETITOR OF BS
 TOP PLAYERS
 PRODUCT PROFILE
 SWOT ANALYSIS
 PRICE LIST OF BUSINESS NEWS PAPER
 RESEARCH METHODOLOGY
 RESEARCH OBJECTIVE
 LIMITATIONS
 RESEARCH DESIGN
 TARGET AUDIENCE
 DATA ANALYSIS & FINDINGS
 FINDINGS
 RECOMMENDATIONS
 CONCLUSION

3. SUMMER INTERNSHIP PROJECT
ON
“The CRITERIA USED BY THE
CONSUMERS IN SELECTION OF
FINANCIAL NEWSPAPER”

4. INDUSTRY PROFILE
 Type: Privately Held
 Industry Type: Print media (Newspapers)
 Headquarters: Bombay, India
 Key People: Mr. T. N Ninan (Chairman)
 Web site: www.business-standard.com
 No of Employees: 610 Employees.

5. INTRODUCTION TO BS
 Business Standard is a financial news paper
from Business Standard Ltd (BSL). It is published in
three languages (English, Hindi and Guajarati) from
13 centers in India.
 Business Standard sells 210,000 copies daily in
English, mostly to the business and policy-making
elite. Its Hindi edition sells 53,000 copies.
 BSL publishes several periodicals, including BS
Motoring, Indian Management, Asian Management
Review.

7. ORGANISATIONAL
STRUCTURE

8. COMPETITOR OF BS
NEWSPAPERS PUBLICATIONS
Times of India Living Media
Hindustan Times Delhi Press
The Hindu Cyber Media
Indian Express Business India Group

9. TOP PLAYERS

10. PRODUCT PROFILE
 VALUE ADD-ONS FOR READERS
Weekly supplements:
 Smart Investor (Monday)- Serves as an investment guide
 Strategist (Tuesday) – Covers issues around management &
marketing
 Weekend (Saturday) – Feature on lifestyle, personalities and also
has a page devoted to Motoring.
 Business Standard is the only Business newspaper which gives 1
magazines free every month. ( with subscription offer)
 Motoring - A complete Car & Bike magazine.
Annual magazines and reports
 The Fund Manager - Covers the high points and performances
of Mutual Funds.
 The Billionaire Club – Listing of India’s richest businessmen
and executives.
 Banking Annual – Performances of the banking sector.
 BS 1000 – A guide to India’s top 1000 companies

11. SWOT ANALYSIS

12. PRICE LIST OF BUSINESS NEWS
PAPER
DAY-
NAME-
MON TUES WED THURS FRI SAT SUN
BS 4.00 4.00 4.00 4.00 4.00 5.00 8.00
ET 2.50 2.50 2.50 2.50 2.50 10.00 10.00
FE 4.00 4.00 4.00 4.00 4.00 6.00 8.00
BL 4.00 4.00 4.00 4.00 4.00 4.00 4.00
MINT 3.00 3.00 3.00 3.00 3.00 3.00 0.00

13. RESEARCH OBJECTIVE
 To penetrate the market or MARKET
DEVELOPMENT.
 “To identify the criteria to be
considered for the development of the
product “product development.

14. LIMITATIONS
 The collection of primary data is
difficult and sometimes the question
of non-response arises because the
people may not like to disclose the
information.
 Respondents to whom we questioned
about the product did not take the
survey seriously and answered the
questions just for the sake of answering.
Area of the project is limited to Delhi

15. RESEARCH DESIGN
Research: Qualitative and Quantitative
Data:
Primary Data: Through personal interaction & By
Questionnaires .
Secondary Data: Company website etc.
Research Approach: Survey method.
Research Instrument: Questionnaire.
Type of Questionnaire: Structured.
Type of Questions: Close-ended and open-ended
questions.
Sample Size – 100.
Location – Delhi, NCR.

16. TARGET AUDIENCE
 Corporate executives
 Investors and Stock brokers
 Businessmen
 Bankers
 Management students and professors
 Chartered Accountants & other
Professionals
 Students

17. DATA ANALYSIS
Q.1) Do you read financial daily?
• Yes ( ) No ( )
TOTAL 100 100
Frequency Percentage
Yes 69 69
No 31 31
69%
31%
percentage
yes no

18. Q.2) How frequent you read financial daily?
• Regularly ( ) Occasionally ( )
TOTAL 100 100
Frequency Percentage
Regularly 70 70
Occasionally 30 30
70%
30%
Regularly Occasionally

19. Q.3) Which Financial Newspaper you Prefer The
Most ?
Newspaper Frequency Percentage
Economic Times 47 47
Business Standard 30 30
Business Line 12 12
Financial Express 07 07
Mint 04 04
47%
30%
12%
7% 4%
Economic Times Business Standard
Business Line Financial Express
Mint

20. Q.4) Why do you refer a particular newspaper(s)?
Frequency Percentage
Simple Language 5 5
Financial News 22 22
Quality 26 26
Authentic News 20 20
Authentic News &
Quality
10 10
Financial News &
Quality
17 17
5%
23%
27%
20%
10%
17%
Frequency
Simple Language Financial News Quality
Authentic News Authentic News & Quality Financial News & Quality

21. Q.5) Do you purchase business daily at a normal
price or under any scheme?
On Normal Price ( ) Under Scheme ( )
Frequency Percentage
Normal Price 78 78
Under Scheme 22 22
78%
22%
Percentage
Normal Price Under Scheme

22. Q.6) If you are given any discount on the yearly subscription of
financial newspaper then which newspaper you will subscribe?
Frequency Percentage
ET 49 49
BS 21 21
FE 10 10
BL 8 8
MINT 7 7
ET,FE
& BS
5 5

23. FINDINGS
 I came to know about the preference of customers
after doing the activity of market tapping.
 T he supplements of BS are fairly popular amongst
target audience which is good for the brand.
 Business standard is the second most preferred
newspaper in the areas surveyed.
 Most of the readers agree that the language used in BS
is simple for them.
 Some clients said that whatever hidden news shown
by ET those news are not covered by BS.
 Service problem is the main problem with BS,
because in our survey I met so many people who did
not get news paper on daily basis.

24. RECOMMENDATIONS
 To increase the news on IT and Information in much more
detail.
 To Increase the number of centers from where the news paper
is available.
 To Increase the font size of stock detail.
 Give more job related advertisements.
 Improve print quality.
 Come up with new creative advertisements.
 Build proper positioning in the minds of the readers.
 Give certain small vouchers package at the time of any other
festivals.
 Service check calls at regular intervals.
 Publishing their Club and giving membership to regular
customers.
 Make some events with corporate to spread awareness of BS
 The company should do frequent analysis of the competitors etc.

25. CONCLUSION
 The reader who is loyal to their financial daily but
they also read another financial daily to get
information. So I put them in loyal category. These people
are 10.5% in our survey.
 T he reader who are not loyal to any particular
financial daily and switch to any financial daily if any
come with discount and gifts. I put them as Switcher. I
found such readers are 21.5% in our survey. I can say that
these readers are price sensitive
 I found that among sample reader 56.82% believe that
T he Economic Times has most understandable
language. Reader who believe that Business Standard
has most understandable language are 38.64% and
reader who vote their believe about Financial Express
are 4.54%.

26. WEBLIOGRAPHY
• SEARCH ENGINE:
 www.google.com
• WEBSITE:
 www.business-standard.com
 www.wikipedia.com
 www.afaqs.com
 www.fair.org
 www.rediff.com
 Training Kit Provided by the Business Standard.

27. THANK YOU