The survey of over 8,000 laptop buyers in India found the following: 1) HP and Dell were the most popular brands owned with over 60% market share combined. Apple, Lenovo, and ASUS saw small gains in ownership over the past year. 2) When choosing a new laptop, performance was the most important factor for over 70% of respondents. Processor quality and screen technology were also highly important. 3) Most buyers spent between Rs. 30,000-50,000 on their current laptop, and over half preferred to purchase laptops offline if prices were similar online/offline.

1. Laptop Buyer Insights Survey
(January 2022)
Based on 8,000+ laptop buyers
India’s #1 Gadget Discovery Site

2. Key questions asked in the survey
Which brand of laptop people own currently
How brand loyalties are shifting
How people research for new laptops
How people buy new laptops
Popularity of laptop brands by age and gender
1
2
3
5
4

3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
 85% men
 15% women
Age:
 17% below 18 years
 32% between 18 and 24 years
 27% between 25 and 34 years
 14% between 35 and 44 years
 10% above 44 years
Region:
 North 45%
 West 26%
 East 16%
 South 13%
 Survey was conducted via Google forms
 For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2021 has been compared with respondent data from 2022, to analyse trends
2) For slides with more than one graph, each graph is set at its own scale

4. Trends in laptop ownership

5. HP
32.0%
Dell
24.5%
Lenovo
14.9%
ASUS
8.8%
Acer
4.3%
Apple
4.3%
Mi
1.4%
Realme
1.1%
MSI
0.4%
Infinix
0.4% Avita
0.3%
Other
7.6%
Laptop brands people own today
HP and Dell rule the market with ~60% people owning their devices
Breakup of laptop brands owned by people currently

6. HP
Apple
2.6%
4.3%
Jan 2021 Jan 2022
% of people owning Apple devices
31.4% 32.0%
Jan 2021 Jan 2022
% of people owning HP devices
Laptop brands that gained in ownership share
(From Jan 2021 to Jan 2022)

7. Lenovo
14.0% 14.9%
Jan 2021 Jan 2022
% of people owning Lenovo devices
ASUS
8.0% 8.8%
Jan 2021 Jan 2022
% of people owning ASUS devices
Laptop brands that gained in ownership share
(From Jan 2021 to Jan 2022)

8. Acer
Dell
27.0%
24.5%
Jan 2021 Jan 2022
% of people owning Dell
devices
6.1%
4.3%
Jan 2021 Jan 2022
% of people owning Acer
devices
Laptop brands that declined in ownership share
(From Jan 2021 to Jan 2022)
Avita
0.9%
0.3%
Jan 2021 Jan 2022
% of people owning Avita
devices

9. Laptop brands people plan to buy next
HP and Dell will continue their dominance
Breakup of laptop brands people plan to buy next
HP
30.1%
Dell
24.7%
Lenovo
11.9%
Apple
11.8%
ASUS
10.3%
Acer
3.0%
Mi
2.6%
Realme
1.6%
MSI
1.2%
Infinix
0.5%
Avita
0.2%
Other
2.0%

10. Share*
*Refers to ownership share of laptop brands people own now and laptop brands they plan to buy in the future
Difference between laptop brands people plan to buy next and laptop
brands they own currently
7.5%
1.5% 1.2%
0.8% 0.5% 0.2% 0.2%
0.0%
-1.4%
-1.9%
-3.0%
Apple ASUS Mi MSI Realme Dell Infinix Avita Acer HP Lenovo
2021 4.3% 8.8% 1.4% 0.4% 1.1% 24.5% 0.4% 0.3% 4.3% 32.0% 14.9%
2022 11.8% 10.3% 2.6% 1.2% 1.6% 24.7% 0.5% 0.2% 3.0% 30.1% 11.9%
How ownership share of brands may change in the future
Apple will likely gain the most users, while Lenovo will lose the most

11. Recap
o The brand with the highest share of users today: HP
o Brands with the highest increase in ownership share from Jan 2021 to Jan
2022: Apple, HP, Lenovo and ASUS
o Brands with more than highest decrease in ownership share from Jan 2021 to
Jan 2022 : Dell, Acer and Avita
o Most preferred brand today with the highest number of users saying they want
to migrate to this brand when they upgrade next: HP

12. Brand loyalty among laptop users

13. Brand loyalty / customer retention
HP beats Dell as the brand with the most loyal users
% of people likely to buy from the same laptop brand when they upgrade next
66%
62%
56%
50% 50%
47%
40% 40%
36%
31%
27%
HP Dell Lenovo ASUS Infinix Acer Avita Realme Mi Apple MSI

14. 7%
3%
2%
0% 0%
-3%
-6% -7%
-12%
ASUS MSI Apple Dell HP Lenovo Acer Mi Avita
43% 24% 29% 62% 66% 59% 53% 43% 52%
50% 27% 31% 62% 66% 56% 47% 36% 40%
Brand loyalty of users in 2021 Brand loyalty of users in 2022
Change in brand loyalty from last year
ASUS saw a big jump, while Avita saw a big dip
% change in number of current users who want to buy from the same brand
again when they upgrade next

15. How major brands will lose when users upgrade next
Dell users planning to
switch to
HP 15.9%
Lenovo 9.3%
ASUS 3.4%
Acer users planning
to switch to
HP 15.8%
Dell 10.8%
Lenovo 8.3%
Apple users planning
to switch to
HP 21.8%
Dell 16.4%
Lenovo 11.6%
ASUS users planning
to switch to
HP 16.3%
Dell 11.3%
Lenovo 10.8%
HP users planning to
switch to
Dell 11.1%
Lenovo 7.8%
ASUS 3.5%
Lenovo users planning
to switch to
HP 16.4%
Dell 11.9%
ASUS 4.8%
Brand-wise % of people who wish to move to other brands from their current ones

16. Recap
o The brands with the highest customer loyalty: HP
o Brand with the highest increase in customer loyalty from 2021 to 2022:
ASUS
o Brands with the highest decrease in customer loyalty from 2021 to 2022:
Avita

17. How people decide on a new laptop

18. How many laptops do you have in your household?
Number of laptops per household
Just over 20% households have 2 or more laptops
1 laptop, 78.5%
2 laptops, 14.8%
More than 2
laptops, 6.8%

19. What's your primary use case for a laptop?
What people most use their laptops for
Almost 50% said for professional work
6.9%
7.2%
37.1%
48.8%
Entertainment
Gaming
Education
Professional work

20. How often do you end up changing your laptop?
Laptop upgrade frequency
2 in 10 people will likely upgrade their laptops within 2 years
Within 2 years,
18.7%
2 to 4 years, 22.2%
More than 4 years,
59.1%

21. What is the main reason for you to buy a new laptop for yourself?
Reason to buy a new laptop
~35% people upgrade because they want to own the latest or a better laptop
14.1%
6.1%
17.2%
28.2%
34.4%
Other
Want to avail a good deal that I am getting on a
new laptop
Want an extra laptop for WFH / kids' education
My current laptop is no longer working as well
as it used to
Want to own the latest or a better laptop

22. How much time did you take to decide while buying your current laptop?
How much time people take to decide on a new laptop
36% people take 2 weeks or more to decide, while 24% take more than 4 weeks
Less than 1 week,
43.1%
1 to 2 weeks,
20.9%
2 to 4 weeks,
12.1%
More than 4
weeks, 23.8%

23. What is your primary source of information while deciding on a new laptop?
Primary source of information while deciding on a new laptop
25% watch video reviews on YouTube, while another 22% check e-comm sites
16.6%
18.3%
19.3%
21.6%
24.2%
Ask friends and family members for
recommendations
Visit offline store(s) to check options
Check gadget websites (91mobiles,
MySmartPrice, GSMArena, etc.)
Check e-commerce websites
Watch video reviews on YouTube

24. How many expert reviews or videos do you consult before buying a new laptop?
Expert content pieces viewed by people before buying a new laptop
Almost 50% view more than 3 reviews before buying a new laptop
1 to 2, 19.0%
2 to 3, 14.6%
More than 3,
48.5%
None, 17.9%

25. How many laptops do you compare before finalizing the one you want to buy?
Number of devices considered while buying a new laptop
Almost 50% people compare 4 or more laptops
2 to 3, 38.1%
4 to 5, 21.1%
More than 5,
26.6%
None, 14.3%

26. Recap
o More than 40% people upgrade their laptops within 4 years
o More than 30% people buy a new laptop just for an upgrade
o 25% watch video reviews on YouTube, while another 22% check e-comm sites
as their primary source of information for a new laptop
o Almost 50% view more than 3 reviews before buying a new laptop
o Almost 50% people compare 4 or more laptops when deciding a new laptop

27. Aspects that matter most while purchasing a
new laptop

28. Which aspect do you consider the most important while purchasing a new laptop?
Aspects that matter most while buying a new laptop
Performance is the most important
Performance
72.6%
Battery
8.2%
Storage
6.9%
Form factor
and design
3.3%
Display
3.0%
Others
5.9%

29. Which of these factors is most important for you while evaluating the
performance of your next laptop?
What matters most while evaluating a laptop’s performance
More than 60% people consider processor most important
Processor
63.7%
RAM capacity
16.7%
Graphics card
9.0%
SSD
5.3%
Benchmark scores
5.2%

30. Which of these factors is most important for you while evaluating the
display of your next laptop?
What matters most while evaluating a laptop’s display
42% people consider screen technology most important
Screen technology
(IPS LCD,
AMOLED, etc.)
41.8%
Display size
22.5%
Screen resolution
21.6%
Refresh rate
14.1%

31. Which of these laptop processor brands have you heard of?
23.3%
27.3%
39.1%
42.7%
82.4%
MediaTek
Qualcomm
AMD
Apple
Intel
Laptop processor brands people had heard of
Intel dominates with 8 in 10 people having heard of the chip maker

32. Which brand’s processor do you prefer in a laptop?
Intel
55.8%
Apple
10.6%
AMD
9.5%
Qualcomm
3.2%
MediaTek
2.4%
Doesn’t matter as long
as it’s a good laptop
18.6%
Preferred laptop processor brand
More than half the people prefer Intel-powered laptops

33. Which of these new-age features do you most want in your next laptop?
Good webcam and
speaker quality
37.6%
Biometric
authentication
(fingerprint reader or
face scanner)
26.8%
Hybrid / convertible form
factor (ability to use the
laptop as a tablet or
detach the screen)
26.0%
Privacy shutter on webcam
9.7%
Most wanted features in a new laptop
Almost 4 in 10 people want good webcam and speaker quality

34. Recap
o 7 in 10 people said performance matters most while buying a new laptop
o More than 60% people consider processor as the most important factor
while evaluating a laptop’s performance
o More than 40% people consider screen technology as the most important
factor while evaluating a laptop’s display
o Almost 60% people prefer Intel-powered laptops

35. How people prefer to purchase a new laptop

36. Below ₹30,000
37.5%
Between ₹30,000
and ₹50,000
41.4%
Between
₹50,000 and
₹75,000
14.4%
Between ₹75,000
and ₹100,000
4.1%
More than ₹100,000
2.6%
How much did you pay for your current laptop?
Most popular price segments
21% people paid ₹50k or more for their current laptop

37. Most popular price segment for laptops 2021 vs 2022
More people are buying laptops priced ₹50k and higher, compared to 2021
43%
42%
11%
3%
2%
37%
41%
14%
4%
3%
Below ₹30,000 Between ₹30,000 and
₹50,000
Between ₹50,000 and
₹75,000
Between ₹75,000 and
₹100,000
More than ₹100,000
Jan 2021 Jan 2022

38. How would you pay for a new laptop?
Pay full amount
upfront
51.6%
Buy it on EMI
through bank credit /
debit card
27.6%
Buy it on EMI through
services like Bajaj
Finserv / ZestMoney
18.1%
Other
2.6%
Preferred mode of payment for a new laptop
5 in 10 people would pay full amount upfront

39. Where people would prefer to buy a new laptop if…
Online and offline
prices are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online
30.9%
Offline
42.7%
Not sure
26.4% Online
47.2%
Offline
29.3%
Not sure
23.6% Online
23.5%
Offline
50.0%
Not sure
26.6%

40. Recap
o 21% people paid ₹50k or more for their current laptop
o 5 in 10 people would pay full amount upfront, when buying a new laptop
o If offline and online prices are the same, 43% people would prefer to buy a
new laptop offline while 31% would prefer to buy online

41. Demographic trends

42. Laptop brands that are more popular among younger users
ASUS Apple
Mi
9.4%
4.0%
3.2%
2.1%
2.9%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Apple laptops across
age groups
3.2%
1.3% 1.3%
0.7%
0.0%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Mi laptops across age
groups
9.1%
11.7%
6.6% 6.8%
7.8%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using ASUS laptops across
age groups

43. Laptop brands that are more popular among women
HP Acer
Apple
37.2%
31.9%
Women Men
% of people owning HP laptops
5.6%
4.3%
Women Men
% of people owning Acer laptops
5.1%
4.3%
Women Men
% of people owning Apple laptops

44. Laptop brands that are more popular among men
ASUS Dell
9.2%
2.8%
Men Women
% of people owning ASUS laptops
24.3%
21.9%
Men Women
% of people owning Dell laptops

45. Laptop brands that are more popular among older users
21.5% 20.7%
27.3% 28.4% 28.8%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Dell laptops across age
groups

46. Younger people tend to upgrade their laptops more frequently
compared to other age groups
31.0%
19.8%
15.7%
13.3%
9.4%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people changing their laptops within 2 years across age groups

47. % of people that prefer to buy a new laptop on EMI through bank credit / debit card
22% 23%
32%
34%
31%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
People between 25 and 44 years are more likely to buy a new laptop
on EMI using a bank’s debit / credit card compared to other age groups

48. Recap
o Laptop brands that are more popular among younger users: ASUS, Apple
and Mi
o Laptop brands that are more popular among women: HP, Acer and Apple
o Laptop brands that are more popular among men: ASUS and Dell