Store Layout and their types is descriped

1. STORE LAYOUT
BY
ARUNVP
SRI BALAJI M
JOHNVIYAGUL PRIYANV

2. STORE LAYOUT
• Store Image
• the overall perception the customer has of the store’s
environment.
• Get customers into the store (market image).
• Space Productivity
• represents how effectively the retailer utilizes its space and is
usually measured by sales per square foot of selling space or
gross margin dollars per square foot of selling space
• Convert them into customers buying merchandise once inside
the store (space productivity).

3. STORE LAYOUT – STORE PRODUCTIVITY
• The more merchandise customers are exposed to that is presented in an
orderly manner, the more they tend to buy
• Retailers focusing more attention on in-store marketing – marketing dollars
spent in the store, in the form of store design, merchandise presentation,
visual displays, and in-store promotions, should lead to greater sales and
profits (bottom line: it is easier to get a consumer in your store to buy
more merchandise than planned than to get a new consumer to come
into your store)

4. STORE LAYOUT – OBJECTIVE OF GOOD
STORE DESIGN
• Design should:
• be consistent with image and strategy
• positively influence consumer behavior
• consider costs versus value
• be flexible
• recognize the needs of the everyone

5. STORE LAYOUT – TYPES OF FLOOR SPACE
• Back Room – receiving area, stockroom
• Department stores (50%)
• Small specialty and convenience stores (10%)
• General merchandise stores (15-20%)
• Offices and Other Functional Space – employee break room, store
offices, cash office, restrooms

6. STORE LAYOUT – TYPES OF FLOOR SPACE
• Aisles, Service Areas and Other Non-SellingAreas
• Moving shoppers through the store, dressing rooms, layaway areas,
service desks, customer service facilities
• Merchandise Space
• Floor
• Wall

7. TYPES OF STORE LAYOUT
GRID LAYOUT
LOOP LAYOUT
FREE FLOW LAYOUT
SPINE LAYOUT

8. STORE LAYOUT - CIRCULATION
• Grid Layout –
• layout in which counters and fixtures are placed in long rows or
“runs,” usually at
right angles, throughout the store.
• Linear design, checkerboard pattern.
• Vertical and horizontal aisles
• May have one main aisle and many secondary aisles.
• Efficient use of space
• Simple and predictable to navigate
• Focal points at aisle ends
• EX. Supermarkets

9. STORE LAYOUT - CIRCULATION
• Grid Design –

10. STORE LAYOUT - CIRCULATION
• Loop Layout
• type of store layout in which a major customer aisle begins at the
entrance, loops through the store, usually in the shape of a circle,
square, arc rectangle, and then returns the customer the front of the
store.
• Major customer aisle(s) begins at entrance, loops through the store
(usually in shape of circle, square or rectangle) and returns customer to
front of store
• Exposes customers to the greatest amount of merchandise
• Ex. SEASONAL SALES.

11. STORE LAYOUT - CIRCULATION
• Loop Layout –

12. STORE LAYOUT - CIRCULATION
• Free Flow Layout –
• Fixtures and merchandise grouped into free-flowing patterns on the sales
floor – no defined traffic pattern
• Opposite of grid layout.
• Ease of customer movement.
• Works best in small stores (under 5,000 square feet) in which customers
wish to browse
• Works best when merchandise is of the same type, such as fashion
apparel
• If there is a great variety of merchandise, fails to provide cues as to where
one department stops and another starts

13. STORE LAYOUT - CIRCULATION
• Free Flow Layout –

14. STORE LAYOUT - CIRCULATION
• Spine Layout –
• Variation of grid, loop and free-form layouts
• Based on single main aisle running from the front to the back of the store
(transporting customers in both directions)
• On either side of spine, merchandise departments branch off toward the back or
side walls
• Heavily used by medium-sized specialty stores ranging from 2,000 – 10,000
square feet
• In fashion stores the spine is often subtly offset by a change in floor coloring or
surface and is not perceived as an aisle

15. STORE LAYOUT - CIRCULATION
• Spine Layout –