MPS- Project on Marketing Plan & strategy. Our product is "Jumboree Paints".

1. Jamboree Paints Ltd.
Marketing Plan &
Strategy
Group member
• Ruchi Jain
• Shivani Tyagi
• Renu Singh
• Priti Nager

2. Current Trends- Indian Paint Industry
• Indian Paint industry’s total market size is US$1400 million.
• The organized sector of the industry is 55%. The 45% unorganized sector
has about 2500 units.
• The total volume of the market is 600,000 MT.
• The paints industry is expected to reach Rs 24,000 crore by 2011-12.
• A decorative paint market of at least 2,000,000 tonnes by 2013

3. FEATURES OF JAMBOREE PAINTS
• Minimize the impact on air quality and have the highest air
quality ratings
• Deliver long-term performance.
• Less coats are required
• The need for regular touch up is eliminated.
• Do not affect the health of the painters as well as people who
live and work.

4. VISION
• Jamboree Paints aim to become one of the top five decorative
company in India,
• Simultaneously the company has long term value in industrial
coating business.

5. MISSION
• Jamboree Paints aim customer preference that can be
manufacture value added products.
• The company wants to become large decorative paint industry
in India.

6. SWOT ANALYSIS
STREGNTH-
• Pricing power on middle and upper middle class
WEEKNESS-
• It is new for the market so can be succeed or not because of many
competitors are there
OPPORTUNITY-
• Paint is a growing sector in India
• Rural and city town.
THREAT-
• High competition in market
• Technology any time change
• Domination of few foreign player

7. Market Strategy
• Approach smaller town,
• Close relationship with the dealers.
• Provide best quality product at reasonable price,
• Direct link with consumer through help line
• Provide discount to attract retailer
• Create social contact through organising events, advertisement on TV,
magazines and newspaper.

8. MARKETING MIX
4Ps of marketing mix
• Product
• Price
• Place
• Promotion