This document discusses 4 recent content marketing campaigns and provides examples of how different businesses used unique strategies like blog posts, infographics, guest posts, and interactive content to achieve goals like increased traffic, branding, engagement, and business. Examples included a road trip planner that was beautiful, simple and useful; a student loan industry tool that simplified a difficult process; and a Hadoop company that created influencer content to attract customers. The document emphasizes that every website is different and deserves a unique strategy that makes sense for the audience.
70. another great example of article to SlideShare
http://blogs.salesforce.com/company/2014/03/internet-of-things-marketing-impact.html http://www.slideshare.net/Salesforce/internet-ofthingsslideshare-1