This document provides an overview of a webinar on getting the most out of Google Analytics. The webinar covers setting up views and filters in Google Analytics, configuring goals, using content groups, creating annotations, shortcuts, and dashboards. The webinar aims to help users start analyzing data to determine top traffic sources and pages, conversion paths, and opportunities to improve low-converting pages.
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A view is a subset of an
Analytics account
property that can have
its own unique
configuration settings
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Views
● Each property in Google
Analytics can have up to 25 views
● Each view can have customized
filters, segments and goals
● Every Google Analytics property
should have at least 2 views
○ Unfiltered View
○ Master View
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Views
● Create a new view under Admin>
View DropDown Menu> Create
New View
● Other Applications for Views
○ Segment Subdomains
○ Customization by Team
○ Tests
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Filters
● Filters remove designated data
before it is added to the Google
Analytics dashboard
● Always maintain an unfiltered
view, so you don’t lose any data
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Filters
● Filters remove designated data
before it is added to the Google
Analytics dashboard
● Always maintain an unfiltered
view, so you don’t lose any data
● Once data has been filtered you
cannot get it back
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Filters
Common Applications
● Filter Your Own IP Address
● Filter Agency’s IP Address
● Filter Referral Spam
Best Practices
● Descriptive Filter Name
○ ABC Company IP
● Filter Verification
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Process
1. Goal Planning
a. Map Macro and Micro
Goals to Groups
b. Destination URLs
c. Event Tracking
d. Value
2. Google Analytics
a. Setup
b. Verification
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Goal Planning
1. Every Google Analytics Goal is
automatically placed in a group
a. This group cannot be
changed later
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Goal Planning
1. Every Google Analytics Goal is
automatically placed in a group
a. This group cannot be
changed later
2. Map Related Goals to the Same
Group
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Goal Planning
1. Every Google Analytics Goal is
automatically placed in a group
a. This group cannot be
changed later
2. Map Related Goals to the Same
Group
3. Macro Conversions
a. Purchase
b. Free Trial
c. Content Download
4. Micro Conversions
a. PDF Downloads
b. Watch Video
c. Pricing Page
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Goal Planning
1. Every Google Analytics Goal is
automatically placed in a group
a. This group cannot be
changed later
2. Map Related Goals to the Same
Group
3. Macro Conversions
a. Purchase
b. Free Trial
c. Content Download
4. Micro Conversions
a. PDF Downloads
b. Watch Video
c. Pricing Page
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Goal Planning
1. Every Google Analytics Goal is
automatically placed in a group
a. This group cannot be
changed later
2. Map Related Goals to the Same
Group
3. Macro Conversions
a. Purchase
b. Free Trial
c. Content Download
4. Micro Conversions
a. PDF Downloads
b. Watch Video
c. Pricing Page
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Goal Planning
1. Destination Goals
a. Require a unique thank
you page for each goal
2. Value
a. Actual
b. Average
c. Relative
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Goal Planning
1. Destination Goals
a. Require a unique thank
you page for each goal
2. Value
a. Actual
b. Average
c. Relative
3. Event Tracking
a. Track clicks on a specific
location
b. Generate unique
JavaScript Code
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Goal Planning
1. Destination Goals
a. Require a unique thank
you page for each goal
2. Value
a. Actual
b. Average
c. Relative
3. Event Tracking
a. Track clicks on a specific
location
b. Generate unique
JavaScript Code
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Goal Setup
1. Go to Admin
a. Goals
b. Create a goal
2. Give the goal a descriptive name
a. “Free Trial Signup”
b. “Analytics Cheat Sheet”
3. Select Goal Type
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Goal Setup
1. Go to Admin
a. Goals
b. Create a goal
2. Give the goal a descriptive name
a. “Free Trial Signup”
b. “Analytics Cheat Sheet”
3. Select Goal Type
4. Goal Details
a. Equals To
b. Begins With
c. Regular Expression
5. Value
6. Funnel
7. Verification
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Goal Setup
1. Go to Admin
a. Goals
b. Create a goal
2. Give the goal a descriptive name
a. “Free Trial Signup”
b. “Analytics Cheat Sheet”
3. Select Goal Type
4. Enter Event Values from planner
5. Verification
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Start Analyzing
● Which traffic sources drive the most conversions?
● Which landing pages drive the most conversions?
● Which sources/pages drive the most valuable conversions?
● Are there high-traffic pages that could convert better?
● What’s the most common conversion path?
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A content group is a
collection of content
that would naturally be
grouped together.
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Content Groups
1. Creates a new dimension in
Google Analytics
2. Quickly pull aggregate metrics
for related groups of content
3. Measure impact of overall
campaigns
4. Create up to 5 “content
groupings” per view
a. Create content groups
within each grouping
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Setup
1. Under “Admin” Select Content
Grouping
2. New Content Grouping
3. Configure the grouping
a. Tracking Code
b. Extraction
c. Rule Definitions
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Setup
1. Under “Admin” Select Content
Grouping
2. New Content Grouping
3. Configure the grouping
a. Tracking Code
b. Extraction
c. Rule Definitions
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Setup
1. Under “Admin” Select Content
Grouping
2. New Content Grouping
3. Configure the grouping
a. Tracking Code
b. Extraction
c. Rule Definitions
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Setup
1. Under “Admin” Select Content
Grouping
2. New Content Grouping
3. Configure the grouping
a. Tracking Code
b. Extraction
c. Rule Definitions
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Notes
1. Rules are applied in the order
specified
2. Content groups do not apply to
historical data
3. Any given page can only belong
to one content group
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Reporting
1. Reports are located under the
“All Pages Report”
2. Change the Primary Dimension
to “Content Grouping”
3. Select Desired Content Group
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Annotations
1. Click the arrow beneath the
graph in the Explorer
2. Click Create new annotation
3. Applications
a. Site Redesigns
b. Site Migrations
c. Analytics Errors
d. A/B Testing
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Shortcuts
1. Located under customizations
2. Create a Shortcut to any Google
Analytics report
3. Shortcuts Remember
a. Filters
b. Segments
c. Secondary Dimensions
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Dashboards
1. Create custom charts for
monthly reports
a. Use any dimension/metric
b. Apply filters
2. Quickly copy and paste all from
one place
3. Dashboard Templates
a. Ecommerce
b. Conversion
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1. Views
2. Filters
3. Goals
4. Content Groups
5. Annotations
6. Shortcuts
7. Dashboards
Google Analytics