[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)

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Christina Sanders, Enterprise Campaign Manager at 97th Floor, shares several principles and resources she uses during her process of CRO. Those principles and resources help optimize: Ecommerce Landing Page Gated Landing Page Testimonials CTAs Hero Image Value Proposition Popups

Datos y análisis

1
WORKSHOP: EPISODE 04
CRO Basics: Principles of
High-Converting Pages (No A/B
Testing Required)
WITH: Christina Sanders

4Presentation Topic // Presenter’s Name
Motion
Graphics
Analytics
PPC
Content
Marketing
Reputation
Management
Copywriting
SEO
CRO
SMM
Development
UX Design
Email
Marketing
Video
Production
Graphic
Design

6Presentation Topic // Presenter’s Name
Ongoing Education

8
WORKSHOP: 05
Paid Landing Page
Optimization
WITH: TYLER GIRSBERGER
October 12

9
WORKSHOP: 04
CRO Basics: Principles of
High-Converting Pages (No A/B
Testing Required)
WITH: CHRISTINA SANDERS

10
CRO Basics:
Principles of High-Converting Pages (No A/B Testing
Required)

14
Principles
● Ecommerce Landing Page
● Gated Landing Page
● Testimonials
● CTAs
● Hero Image
● Value Proposition
● Popups

18
Takeaways
❏ Image; Title; CTA
❏ Clear Copy Hierarchy
❏ Describe Product Benefits
❏ Remove Anxiety
❏ Remove Distractions

23
Takeaways
❏ Value Outweighs Annoyance
❏ Describe Exactly What the User Gets
❏ Mobile Friendly
❏ Limited Form Fields

31
Takeaways
❏ Expectation
❏ Readability
❏ Positioning Statement
❏ Set Expectations
❏ Form/CTA Design

51
Takeaways
❏ Visual Identification
❏ Attention Driven Design
❏ Specificity
❏ Benefits Focused

52
Tools
● CRO Audit
● Usability Hub
● HotJar
● Heat Mapping Webinar
● Consumer Research Blog Post

53
WORKSHOP: 05
Paid Landing Page
Optimization
WITH: TYLER GIRSBERGER
October 12

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[Workshop] CRO Basics: Principles of High-Converting Pages (No A/B Testing Required)