Enterprise link building strategies. I tried to take a different approach and rated each of my strategies by RISK - COST - SCALE to help enterprise clients understand which tactics benefit which areas of concern.

1. Enterprise Link Building
War Against Red Tape
Chris Bennett
CEO/Founder
chris@97thfloor.com
97thfloor.com
@chrisbennett
@97thfloor
New York | March 19–23

2. New York | March 19–23, 2012 | #sesny
Already Ahead of the Game
Your logo here @chrisbennett

3. New York | March 19–23, 2012 | #sesny
Internal Links
• Leverage all that trust
• Do it a lot
• Rarely use exact anchor text
• Make sure all departments are aware of this strategy
Your logo here @chrisbennett

4. New York | March 19–23, 2012 | #sesny
Instant SEO
Your logo here @chrisbennett

5. New York | March 19–23, 2012 | #sesny
First Know Your Targets
anchor text ratio
17% 18%
% exact keyword
%other/img
Brand
14% brand with keyword
keyword variation
51%
Your logo here @chrisbennett

6. New York | March 19–23, 2012 | #sesny
Lets Talk Specifics
Risk vs Cost vs Scale
Your logo here @chrisbennett

7. New York | March 19–23, 2012 | #sesny
Leverage Your Existing Links
• Export Your Links
• Sort by Rank (Page Rank, MozRank...
• Sort by no anchor text
• Contact those that have high Rank and
Risk - You have to ask people for no anchor text.
the link, not always good with a Big
Name
Cost - Labor is your cost
Scale - Easy to get a big list of Your logo here @chrisbennett
potential, but needs to be manually
carried out

8. New York | March 19–23, 2012 | #sesny
Sites that Mention Brand but Don’t Link
Risk - Some people don’t want to
link to you
Cost - Labor is your cost
Scale - Easy to get a big list of
potential, but needs to be manually Your logo here @chrisbennett
carried out

9. New York | March 19–23, 2012 | #sesny
Broken Links
Competitors Broken Links
Your Broken Links
Risk - No risk they are already
linking, just to a 404 or the code is
wrong
Cost - Labor is your cost
Scale - Manual work Your logo here @chrisbennett

10. New York | March 19–23, 2012 | #sesny
Blog Outreach - The New PR
• Everyone says yes
• Get link(s) with the exact anchor you want
• Get link(s) to the exact url you want
Risk - No risk you are offering
content and co-brand in exchange
for a link
Cost - Labor is your cost
Scale - Manual contacting and Your logo here @chrisbennett
writing articles

11. New York | March 19–23, 2012 | #sesny
Build Links by the Masses Via Social
Your logo here @chrisbennett

12. New York | March 19–23, 2012 | #sesny
Infographics
Risk - No risk you are creating cool
content
Cost - Hiring a firm to do it for you
isn’t that expensive. What is costly is
too much red tape, too many
revisions etc...Cost per link is very
very low.
Scale - Not scale in terms of how Your logo here @chrisbennett
many graphics you can create, but
how many links you can build

13. New York | March 19–23, 2012 | #sesny
Text
Risk - No risk you are creating cool
content
Cost - Hiring a firm to do it for you
isn’t that expensive. What is costly is
too much red tape, too many
revisions etc...Cost per link is very
very low.
Scale - Not scale in terms of how Your logo here @chrisbennett
many graphics you can create, but
how many links you can build

14. New York | March 19–23, 2012 | #sesny
Infoactives -(Interactive Infographics)
Risk - No risk you are creating cool
content
Cost - Hiring a firm to do it for you
isn’t that expensive. What is costly is
too much red tape, too many
revisions etc...Cost per link is very
very low.
Scale - Not scale in terms of how Your logo here @chrisbennett
many graphics you can create, but
how many links you can build

15. New York | March 19–23, 2012 | #sesny
Your logo here @chrisbennett

16. New York | March 19–23, 2012 | #sesny
No Really...
Risk - No risk you are participating
in a popular social community
Cost - Need someone to manage it
Scale - The results far out way the
work Your logo here @chrisbennett

17. New York | March 19–23, 2012 | #sesny
No Really...
Time on site over almost 3 mins
107k Unique Visitors
Risk - No risk you are participating
in a popular social community
Cost - Need someone to manage it
Scale - The results far out way the Your logo here @chrisbennett
work

18. New York | March 19–23, 2012 | #sesny
Instructographics - Instructional Infographics
Risk - No risk you are creating cool
content
Cost - Hiring a firm to do it for you
isn’t that expensive. What is costly is
too much red tape, too many
revisions etc...Cost per link is very
very low.
Scale - Not scale in terms of how Your logo here @chrisbennett
many graphics you can create, but
how many links you can build

19. New York | March 19–23, 2012 | #sesny
Instructographics
Risk - No risk you are creating cool
content
Cost - Hiring a firm to do it for you
isn’t that expensive. What is costly is
too much red tape, too many
revisions etc...Cost per link is very
very low.
Scale - Not scale in terms of how Your logo here @chrisbennett
many graphics you can create, but
how many links you can build

20. New York | March 19–23, 2012 | #sesny
Long and Short of It
Manual Link Building Social Media Link Building
YOU NEED BOTH
Your logo here @chrisbennett

21. New York | March 19–23, 2012 | #sesny
Contact
• chris@97thfloor.com
• @chrisbennett
• www.97thfloor.com
Your logo here @chrisbennett