Diversifying Your Digital Marketing Efforts | SMX East 2013

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Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.

Tecnología Noticias y política

Brandon Hassler
@BrandonHassler
@97thfloor
Diversifying
Your Digital
Marketing

@BrandonHassler
● Founded in 2004
● Located in Lehi, UT
● Currently have about 30 employees
● Work w/ medium to enterprise clients
About 97th Floor
#SMX #12B

@BrandonHassler
We Elevate These Guys
#SMX #12B

@BrandonHassler
Billions of dollars are spent every year to
market in Google search. There is no doubt
that Google can be a large source of traffic.
#SMX #12B

@BrandonHassler
Infographics are a great
source for social signals,
traffic, and links from
other blogs.
What about slicing it
up into slides?
#SMX #12B

@BrandonHassler
SlideShare brought in a few
hundred extra visits
Even though users viewed the
data on Slideshare, they still
took the time to review the
infographic
Generally traffic from social sites like Facebook and
Twitter have at least a 90% bounce rate. Visits from
SlideShare only had a 64% bounce rate.
That means SlideShare users stay on your site longer.
#SMX #12B

@BrandonHassler#SMX #12B
http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1

@BrandonHassler#SMX #12B
http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network

@BrandonHassler#SMX #12B
http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621

@BrandonHassler
Encourage the user to share your slides.
Take advantage of Twitter.
#SMX #12B

@BrandonHassler#SMX #12B
http://www.slideshare.net/Venafi/evolution-ofcyberattacks
Every cool stat on
this SlideShare had
a Twitter symbol
you could click on to
tweet that stat.

@BrandonHassler#SMX #12B
Each Twitter icon will tweet out a unique fact

@BrandonHassler
36,000 Repins! That’s an awesome graphic!
#SMX #12B

@BrandonHassler
And how much traffic came to the site?
Only 3,651 views...
#SMX #12B

@BrandonHassler
What Infographics Display:
●Specific, industry related information
●A lot of information in one graphic
●Not necessarily the most interesting of content
What Pinterest Wants:
●Great ideas that apply to life/Inspiration
●Steps and instructions
●Graphics that will guide them through life
#SMX #12B

@BrandonHassler
Instructographics
#SMX #12B

@BrandonHassler
This DIY brought in
over 210,000 repins!
#SMX #12B

@BrandonHassler
Size Does Matter
#SMX #12B

@BrandonHassler
Every instructographic should be at
least 500 px wide and 2,500 px long.
But no longer than 5,000 px.
#SMX #12B

@BrandonHassler
Hard to read?
Perfect!
#SMX #12B

@BrandonHassler
Correctly sized graphic...
151,733 views. Much better.
#SMX #12B

@BrandonHassler
Best time to post on Pinterest?
5 AM & 5 PM Eastern Time
#SMX #12B

@BrandonHassler
Thank You!
Follow Brandon
#SMX #12B

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Diversifying Your Digital Marketing Efforts | SMX East 2013

1. Brandon Hassler @BrandonHassler @97thfloor Diversifying Your Digital Marketing

2. @BrandonHassler ● Founded in 2004 ● Located in Lehi, UT ● Currently have about 30 employees ● Work w/ medium to enterprise clients About 97th Floor #SMX #12B

3. @BrandonHassler We Elevate These Guys #SMX #12B

4. @BrandonHassler Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic. #SMX #12B

5. @BrandonHassler#SMX #12B

6. @BrandonHassler#SMX #12B

7. @BrandonHassler Infographics are a great source for social signals, traffic, and links from other blogs. What about slicing it up into slides? #SMX #12B

8. @BrandonHassler#SMX #12B

9. @BrandonHassler SlideShare brought in a few hundred extra visits Even though users viewed the data on Slideshare, they still took the time to review the infographic Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer. #SMX #12B

10. @BrandonHassler Don’t just display your company’s logo at the end. Get them to your site! #SMX #12B

11. @BrandonHassler#SMX #12B http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1

12. @BrandonHassler#SMX #12B http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network

13. @BrandonHassler#SMX #12B http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621

14. @BrandonHassler Encourage the user to share your slides. Take advantage of Twitter. #SMX #12B

15. @BrandonHassler#SMX #12B http://www.slideshare.net/Venafi/evolution-ofcyberattacks Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.

16. @BrandonHassler#SMX #12B Each Twitter icon will tweet out a unique fact

17. @BrandonHassler#SMX #12B

18. @BrandonHassler 36,000 Repins! That’s an awesome graphic! #SMX #12B

19. @BrandonHassler And how much traffic came to the site? Only 3,651 views... #SMX #12B

20. @BrandonHassler What Infographics Display: ●Specific, industry related information ●A lot of information in one graphic ●Not necessarily the most interesting of content What Pinterest Wants: ●Great ideas that apply to life/Inspiration ●Steps and instructions ●Graphics that will guide them through life #SMX #12B

21. @BrandonHassler Instructographics #SMX #12B

22. @BrandonHassler This DIY brought in over 210,000 repins! #SMX #12B

23. @BrandonHassler Size Does Matter #SMX #12B

24. @BrandonHassler Every instructographic should be at least 500 px wide and 2,500 px long. But no longer than 5,000 px. #SMX #12B

25. @BrandonHassler Hard to read? Perfect! #SMX #12B

26. @BrandonHassler Correctly sized graphic... 151,733 views. Much better. #SMX #12B

27. @BrandonHassler Best time to post on Pinterest? 5 AM & 5 PM Eastern Time #SMX #12B

28. @BrandonHassler Thank You! Follow Brandon #SMX #12B