Shampoo Market Research

Presentation contains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is FMCG ,[object Object],[object Object],[object Object],[object Object]

Characteristics of FMCG -CND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FMCG – Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Forecast 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hair Care Category in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shampoos ,[object Object],[object Object],[object Object]

Top companies of shampoo in India

Marketing Mix techniques we use in our Project

Market research techniques use in our project Sample Size: 40 People of Ahmedabad different areas, - 10 Women unmarried - 10 women married - 10 men unmarried - 10 men married Economy groups include: A1, A2, B1, B2, C1, C2, D1, D2, E1, E2 Malls survey: 4 malls cover Retail Outlets survey: 10 retail outlets Parlors Survey: 4 Famous Parlors (Lekme, Jawed Habbib, Oriflamme, Belleza Survey type: Fill up questioners -Door to door, interviewing, outlets research , outside etc

Shampoo market consumption pattern in Ahmedabad

Economy class vise consumption

Monthly Budget allocation behind shampoo and conditioner for nuclear family [4 member] ( hair products)

Purchase from Malls 20% Agencies a5%

STRENGTHS: 1. Low operational costs 2. Presence of established distribution networks in both urban and rural areas 3. Presence of well-known brands in FMCG-& there by in CND sector. 4. Increase in the income level of the consumer. 5. Availability of in many places in verity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OPPORTUNITIES 1. Untapped rural market 2. Rising income levels, i.e. increase in purchasing power of consumers & increase in the demand. 3. Large domestic market- a population of over one billion. 4. Export potential 5. High consumer goods spending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic information regarding the product

Shampoo Market Research

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (18)

Similar a Shampoo Market Research

Similar a Shampoo Market Research (20)

Más de Kalahub

Más de Kalahub (20)

Último

Último (20)

Shampoo Market Research