This document provides an overview of Management By Values (MBV) as presented by instructor Alireza Akbari. It discusses the evolution of management focus from Management By Instructions in the 1920s to MBV in 2000. MBV involves three key steps: 1) Clarifying the organization's mission, values, and goals through discussions with stakeholders. 2) Socializing and communicating these widely throughout the organization. 3) Aligning daily practices and processes, strategies, and incentives with the identified values. The document presents information to guide organizations in implementing each of these three steps of MBV.

1. Values (MBV)
Value & Value Creation
in Business Course (VCC)
Management By
Instructor: Alireza Akbari

2. IN THE NAME OF “ALLAH”,
THE MERCIFUL AND COMPASSIONATE
Before
“Any”thing

3. The “ONLY” thing that
works, is “Management
By Values”[MBV].
Find people who are
competent and really
bright, but more
importantly, people
who care exactly about
the same things you
care about.
Steve Jobs, Co-Funder,
Apple Inc.

4. High
Low
Changes in Management Focus
Professional Responsibility
MBV
2000
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
High
MBI
1920
MBO
1960
Increasing
Complexity
Increasing
Unreliability
Needs&Demandof
QualityandCustomer-Focus

5. Changes in Management Focus
Staff’s Professional Responsibility and Autonomy
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
MBI
1920
MBO
1960
Organizational
Development
Demand
Organizational
Complexity
Product/ServiceQuality&
Stakeholders’SatisfactionTrend
MBV
2000
Transforming Managers to Leaders and Facilitators’ Trend
GroupMaking,NetworkingandFlat
OrganizationalStructures’Trend

6. Relation Between Values, Goals & Reality
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Basic Concept
Place in “Decision/Action”
Chain
Example
Values
What we
should be
The primary strategic choice,
Fundamentalorintrinsicattribute
“Quality” is our first and
most important.
Goals
What we want
to achieve
Intermediate Objective
Achieve the ISO 9001
certification during next year
Reality
What we have
achieved
The observable consequence
after accomplishment
Acquisition of ISO 9001
formal certification

7. And Just CEO’s?
Really just “Chief Executive Officers”??!!
What Makes
Great Companies
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari

8. “C”
Customers
What Makes
Great Companies
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari

9. “E”
Employees
What Makes
Great Companies
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari

10. “O”
Owners
What Makes
Great Companies
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari

11. Steps of MBV
Management By Values
Clarifying Our
Mission/ Purpose and
Values
Communicating Our
Mission and Values
Aligning Our Daily
Practices with Our
Mission and Values
Step 03. AlignmentStep 02. SocializationStep 01. Clarification
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari

12. Step 01. Clarification
Management By Values
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
١.‫ﻓﺮآﻳﻨﺪ‬ ‫درﺑﺎره‬MBV‫ﺷﻮد‬ ‫ﮔﺮﻓﺘﻪ‬ ‫ﺗﺄﻳﻴﺪﻳﻪ‬ ‫ﻣﺎﻟﻜﺎن‬ ‫از‬.
٢.‫ﻛﻨﺪ‬‫ﻣﻲ‬ ‫ﻣﻜﺘﻮب‬ ‫ﻫﺎ‬‫ارزش‬ ‫درﺑﺎره‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻧﻈﺮ‬ ‫ﻣﻮرد‬ ‫ﻧﻮﻳﺲ‬‫ﭘﻴﺶ‬ ‫ﻣﺪﻳﺮﻋﺎﻣﻞ‬.
٣.‫ﺗﻬﻴـ‬ ‫ﻣـﺪﻳﺮﻋﺎﻣﻞ‬ ‫ﺣﻀـﻮر‬ ‫ﺑـﺪون‬ ‫را‬ ‫ﻧﻈﺮﺷـﺎن‬ ‫ﻣﻮرد‬ ‫ﻧﻮﻳﺲ‬‫ﭘﻴﺶ‬ ‫ﻣﺪﻳﺮﻳﺖ‬ ‫ﺗﻴﻢ‬‫ﻪ‬
‫ﻛﻨﻨﺪ‬‫ﻣﻲ‬.
۴.‫ﻣﻘﺎﻳﺴـﻪ‬ ‫و‬ ‫ﻣﺒﺎدﻟـﻪ‬ ‫ﻫـﻢ‬ ‫ﺑـﺎ‬ ‫را‬ ‫ﻧﻈﺮاﺗﺸـﺎن‬ ،‫ارﺷـﺪ‬ ‫ﻣـﺪﻳﺮﻳﺖ‬ ‫ﺗﻴﻢ‬ ‫و‬ ‫ﻣﺪﻳﺮﻋﺎﻣﻞ‬
‫رﺳﻨﺪ‬‫ﻣﻲ‬ ‫واﺣﺪي‬ ‫ﻣﺘﻦ‬ ‫ﺑﻪ‬ ‫و‬ ‫ﻛﻨﻨﺪ‬‫ﻣﻲ‬.
۵.‫ﻛﻨﻨﺪ‬‫ﻣﻲ‬ ‫ﻓﺮاﻫﻢ‬ ‫را‬ ‫ﻻزم‬ ‫ﻫﺎي‬‫داده‬ ‫ﻛﺎرﻛﻨﺎن‬ ‫ز‬ ‫ﻳﺎﻓﺘﻪ‬‫ﺗﻤﺮﻛﺰ‬ ‫ﻫﺎي‬‫ﮔﺮوه‬.
۶.‫ﻣ‬ ‫ﻣﻘﺎﺑﻠﻪ‬ ،‫ﺳﺎزﻣﺎن‬ ‫ﺑﺮاي‬ ‫ﻣﻬﻢ‬ ‫د‬‫اﻓﺮا‬ ‫ﺳﺎﻳﺮ‬ ‫و‬ ‫ﻣﺸﺘﺮﻳﺎن‬ ‫ﺑﺎ‬ ‫ﺣﺎﺻﻠﻪ‬ ‫ﻧﺘﺎﻳﺞ‬‫ﺷﻮد‬‫ﻲ‬.
٧.‫ﺑـﺮاي‬ ‫ﻫـﺎ‬‫ارزش‬ ‫و‬ ‫رﺳـﺎﻟﺖ‬ ‫ﺑـﻪ‬ ‫ﻣﺮﺑﻮﻃـﻪ‬ ‫ﭘﻴﺸـﻨﻬﺎدﻫﺎي‬ ‫و‬ ‫ﻫﺎ‬‫داده‬ ‫ﺗﻤﺎم‬ ‫ﺑﺮآﻳﻨﺪ‬
‫ﺷﻮد‬‫ﻣﻲ‬ ‫اراﺋﻪ‬ ‫ﻣﺎﻟﻜﺎن‬ ‫و‬ ‫ﻣﺪﻳﺮه‬ ‫ﻫﻴﺄت‬ ‫ﺑﻪ‬ ‫ﻧﻬﺎﻳﻲ‬ ‫ﺗﺼﻮﻳﺐ‬.

13. Step 02. Socialization
Management By Values
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
It’s a tool which is useful for socialization and also alignment.
1. Identify the value(s) and appropriate definition(s) involved in making
this decision.
2. Who is directly affected by the action(s)[e.g. employees, customers,
shareholders or community]? Dose it also require the involvement of
others?
3. What action(s) does the appropriate value definition(s) call in this
situation[e.g. being fair and equitable to employees, delivering on
commitments to shareholders]?
Guide to Value-Based Decision Making

14. Step 01. Clarification
Management By Values
‫ﻳﻚ‬ ‫ﻣﺮﺣﻠﻪ‬:‫ﻫﺎ‬‫ارزش‬ ‫ﺳﺎزي‬‫ﺷﻔﺎف‬
•‫ﻣﺎﻟﻜﺎن‬
•‫ارﺷﺪ‬ ‫ﻣﺪﻳﺮﻳﺖ‬
•‫واﺣﺪﻫﺎ‬ ‫رﻫﺒﺮان‬
•‫ﻛﺎرﻛﻨﺎن‬
•‫ﻣﺸﺘﺮﻳﺎن‬
•‫ﻛﻠﻴﺪي‬ ‫ذﻳﻨﻔﻌﺎن‬ ‫ﺳﺎﻳﺮ‬

15. ‫دو‬ ‫ﻣﺮﺣﻠﻪ‬:‫ﺳﺎزي‬‫ﻫﻤﮕﺎﻧﻲ‬
•‫واﺣﺪ‬ ‫و‬ ‫ﺳﺎزﻣﺎن‬ ‫ﺳﻄﺢ‬ ‫در‬ ‫روﻳﺪادﻫﺎﻳﻲ‬)‫ﻣﺮاﺳﻢ‬ ،‫ﺟﻠﺴﺎت‬‫و‬(...
•‫ﺳﺎزي‬‫ﻫﻤﮕﺎﻧﻲ‬ ‫اﺑﺰارﻫﺎي‬)‫و‬ ‫ﻋﻤﻞ‬ ‫راﻫﻨﻤﺎي‬ ‫ﻫﺎي‬‫ﻛﺎرت‬ ،‫ﺑﺮوﺷﻮرﻫﺎ‬ ،‫ﭘﻮﺳﺘﺮﻫﺎ‬(...
•‫رﺳﻤﻲ‬ ‫ﺳﺎزوﻛﺎرﻫﺎي‬)‫ﻫﺎ‬‫ﺧﺒﺮﻧﺎﻣﻪ‬‫و‬(...
•‫ﻏﻴﺮرﺳﻤﻲ‬ ‫ﺳﺎزي‬‫ﻫﻤﮕﺎﻧﻲ‬ ‫اﻗﺪاﻣﺎت‬)‫ﺻـﻮﺗ‬ ‫و‬ ‫ﭘﺴـﺘﻲ‬ ‫ﻫـﺎي‬‫ﭘﻴـﺎم‬ ،‫ﻫﺎ‬‫ﻳﺎدداﺷﺖ‬،‫ﻲ‬
‫و‬ ‫اﻟﻜﺘﺮوﻧﻴﻚ‬ ‫ﭘﺴﺖ‬(...
Step 02. Socialization
Management By Values

16. ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫اﻗﺪاﻣﺎت‬
•‫ﺗﻮﺳ‬ ‫و‬ ‫اﺳﺘﺮاﺗﮋﻳﻚ‬ ‫ﻣﺪﻳﺮﻳﺖ‬‫ﻌﻪ‬
•‫ﺳﺎزﻣﺎ‬ ‫ﻫﺎي‬‫ﺳﻴﺴﺘﻢ‬ ‫و‬ ‫ﻓﺮاﻳﻨﺪ‬‫ﻧﻲ‬
•‫ﻣﻨﺎﺑﻊ‬ ‫ﻣﺪﻳﺮﻳﺖ‬-‫ﻣﻮاﻧﻊ‬
•‫اﻧﮕﻴﺰﺷــﻲ‬ ‫اﻗــﺪاﻣﺎت‬)‫و‬ ‫ﭘــﺎداش‬
‫ﺗﺸﻮﻳﻖ‬(
Step 03. Alignment
Management By Values
‫ﺳﻪ‬ ‫ﻣﺮﺣﻠﻪ‬:‫ﻫﺎ‬‫ارزش‬ ‫ﺑﺎ‬ ‫روزاﻧﻪ‬ ‫ﻛﺎرﻫﺎي‬ ‫ﻫﻤﺴﻮﺳﺎزي‬
‫ﺳﺎزﻣﺎﻧﻲ‬ ‫اﻗﺪاﻣﺎت‬‫ﺳﺎزﻣﺎﻧﻲ‬ ‫اﻗﺪاﻣﺎت‬
•‫اﻋﻀﺎء‬ ‫ﻣﺆﺛﺮ‬ ‫اﻗﺪاﻣﺎت‬
•‫ﮔﺮوه‬ ‫ﭘﻮﻳﺎﻳﻲ‬ ‫و‬ ‫ﻓﺮاﻳﻨﺪﻫﺎ‬
•‫ﺑـــﺎ‬ ‫ﻫـــﺎي‬‫ﺗـــﻴﻢ‬ ‫اﻳﺠـــﺎد‬ ‫ﻣﺮاﺣـــﻞ‬
‫ﺑﺎﻻ‬ ‫ﻋﻤﻠﻜﺮد‬
•‫ﮔﺮوﻫﻲ‬ ‫و‬ ‫ﺗﻴﻤﻲ‬ ‫ﻛﺎر‬ ‫در‬ ‫ﺗﺴﻬﻴﻞ‬
•‫و‬ ‫ـﺎ‬‫ـ‬‫ﻫـــــ‬‫ـﺖ‬‫ـ‬‫ﻗﺎﺑﻠﻴـــــ‬ ‫ـﻌﻪ‬‫ـ‬‫ﺗﻮﺳـــــ‬
‫ﺧﻮدﻣﺪﻳﺮﻳﺘﻲ‬
•‫ﮔﻴﺮي‬‫ﺗﺼﻤﻴﻢ‬ ‫و‬ ‫ﻣﺴﺄﻟﻪ‬ ‫ﺣﻞ‬
•‫ﻣﺪﻳﺮﻳﺘﻲ‬ ‫اﻗﺪاﻣﺎت‬

17. ‫ﻣﺴﺘﻤﺮ‬ ‫ﺑﻬﺒﻮد‬
•‫ﺑﺎزﻧﮕﺮي‬ ‫و‬ ‫ﺧﻮدارزﻳﺎﺑﻲ‬
•‫ﻣﺠﺪد‬ ‫ارزﻳﺎﺑﻲ‬
•‫ﭘﻴﮕﻴﺮي‬ ‫و‬ ‫ﺗﺪاوم‬
MBVProcess
ManagementByValues

18. Key Principles
Management By Values
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 01. Clarification
•‫اﮔـﺮ‬ ‫ﺣﺘـﻲ‬ ‫ﻛـﻪ‬ ‫اﺳـﺖ‬ ‫اﻳـﻦ‬ ،‫دواﻧـﻲ‬‫ﻣـﻮش‬ ‫ﻣﺴـﺎﺑﻘﻪ‬ ‫ﻳﻚ‬ ‫در‬ ‫ﻛﺮدن‬ ‫ﺷﺮﻛﺖ‬ ‫ﻣﺸﻜﻞ‬
‫ﺑﻮد‬ ‫ﺧﻮاﻫﻲ‬ ‫ﻣﻮش‬ ‫ﻳﻚ‬ ‫ﻫﻢ‬ ‫ﺑﺎز‬ ،‫ﺷﻮي‬ ‫ﺑﺮﻧﺪه‬.
•‫ﻣﻬ‬ ‫ﻫﻤﻪ‬ ‫از‬ ‫ﭼﻴﺰي‬ ‫ﭼﻪ‬ ‫ﺑﮕﻴﺮي‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻛﻪ‬ ‫اﺳﺖ‬ ‫اﻳﻦ‬ ‫زﻧﺪﮔﻲ‬ ‫در‬ ‫ﭼﻴﺰ‬ ‫ﺗﺮﻳﻦ‬‫ﻣﻬﻢ‬‫ﺗﺮ‬‫ﻢ‬
‫اﺳﺖ‬.
•‫وﺟـﻮ‬ ‫رﺋـﻴﺲ‬ ‫ﻳﻚ‬ ‫ﻓﻘﻂ‬ ،‫ﺷﻮد‬‫ﻣﻲ‬ ‫ﻣﺪﻳﺮﻳﺖ‬ ‫ﻫﺎ‬‫ارزش‬ ‫راه‬ ‫از‬ ‫ﻛﺎﻣﻼ‬ ‫ﻛﻪ‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫در‬‫د‬
‫اﺳﺖ‬ ‫ﺳﺎزﻣﺎﻧﻲ‬ ‫ﻫﺎي‬‫ارزش‬ ‫ﻫﻢ‬ ‫آن‬ ‫و‬ ‫دارد‬.
•‫ﺑ‬ ‫اي‬‫ﺷﻴﻮه‬ ،‫ﻧﻴﺴﺖ‬ ‫ﻫﺎ‬‫ﺑﺮﻧﺎﻣﻪ‬ ‫دﻳﮕﺮ‬ ‫ﻣﺎﻧﻨﺪ‬ ‫اي‬‫ﺑﺮﻧﺎﻣﻪ‬ ‫ﻫﺎ‬‫ارزش‬ ‫راه‬ ‫از‬ ‫ﻣﺪﻳﺮﻳﺖ‬‫ﺮاي‬
‫اﺳﺖ‬ ‫زﻳﺴﺘﻦ‬.

19. Key Principles
Management By Values
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 02. Socialization
•‫ﺑـ‬ ‫ﻃﺮﻳـﻖ‬ ‫از‬ ‫ﺑﻠﻜـﻪ‬ ،‫ﺷﻮد‬‫ﻧﻤﻲ‬ ‫ﻣﺤﻘﻖ‬ ‫ﻫﺎ‬‫ارزش‬ ‫ﺑﻴﺎن‬ ‫ﻃﺮﻳﻖ‬ ‫از‬ ،‫درﺧﺸﺎن‬ ‫ﻣﻮﻓﻘﻴﺖ‬‫ﻪ‬
‫ﺷﻮد‬‫ﻣﻲ‬ ‫ﺣﺎﺻﻞ‬ ‫روزاﻧﻪ‬ ‫ﻛﺎرﻫﺎي‬ ‫در‬ ‫ﻫﺎ‬‫آن‬ ‫ﻣﺪاوم‬ ‫ﺑﺴﺘﻦ‬ ‫ﻛﺎر‬.
•‫ﺷﺪ‬ ‫ﺧﻮاﻫﺪ‬ ‫ﺑﺮﻗﺮار‬ ‫ﻃﺒﻴﻌﻲ‬ ‫ﻃﻮر‬ ‫ﺑﻪ‬ ‫ارﺗﺒﺎﻃﺎت‬ ،‫ﺑﺎﺷﺪ‬ ‫ﺳﺎﻟﻢ‬ ‫ﻛﺎر‬ ‫ﻣﺤﻴﻂ‬ ‫اﮔﺮ‬.
•‫ﺷـﻜ‬ ‫اﻓـﺮاد‬ ‫درون‬ ‫در‬ ‫ﻛـﻪ‬ ‫اﻳـﻦ‬ ‫ﻣﮕﺮ‬ ،‫ﺷﻮد‬‫ﻧﻤﻲ‬ ‫اﻳﺠﺎد‬ ‫ﺳﺎزﻣﺎن‬ ‫در‬ ‫ﺣﻘﻴﻘﻲ‬ ‫ﺗﺤﻮل‬‫ﻞ‬
‫ﺑﮕﻴﺮد‬.‫اﺳﺖ‬ ‫دﻳﺪن‬ ‫ﺷﻴﻮه‬ ‫در‬ ‫ﺑﻠﻜﻪ‬ ،‫ﺷﻮد‬‫ﻣﻲ‬ ‫دﻳﺪه‬ ‫ﭼﻪ‬ ‫آن‬ ‫در‬ ‫ﻧﻪ‬ ‫ﺗﺤﻮﻟﻲ‬ ‫اﻳﻦ‬.
•‫ﻣـﺎ‬ ‫ﻫﻤـﻪ‬ ‫را‬ ‫ﭼـﻪ‬ ‫آن‬ ‫ﻛـﻪ‬ ‫اﺳﺖ‬ ‫اﻳﻦ‬ ‫در‬ ‫ﻫﺎ‬‫ارزش‬ ‫راه‬ ‫از‬ ‫ﻣﺪﻳﺮﻳﺖ‬ ‫ﺷﺪن‬ ‫ﻋﻤﻠﻲ‬ ‫راز‬
‫ـﺮ‬‫ـ‬‫ﺑ‬ ‫ـﻲ‬‫ـ‬‫ﻣﺒﺘﻨ‬ ‫ـﻴﻢ‬‫ـ‬‫ﻛﻨ‬‫ـﻲ‬‫ـ‬‫ﻣ‬ ‫ـﻞ‬‫ـ‬‫ﻋﻤ‬ ‫ـﻪ‬‫ـ‬‫ﻛ‬ ‫را‬ ‫ـﻪ‬‫ـ‬‫ﭼ‬ ‫آن‬ ‫و‬ ‫ـﻴﻢ‬‫ـ‬‫ﻛﻨ‬ ‫ـﻞ‬‫ـ‬‫ﻋﻤ‬ ،‫ـﻢ‬‫ـ‬‫دارﻳ‬ ‫ـﺎد‬‫ـ‬‫اﻋﺘﻘ‬ ‫ـﺪان‬‫ـ‬‫ﺑ‬
‫ﺑﺎﺷﺪ‬ ‫ﻣﺎن‬‫ﺑﺎورﻫﺎي‬.

20. Key Principles
Management By Values
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 03. Alignment
•‫ﻫﺎ‬‫ﻧﮕﺮش‬ ‫و‬ ‫ﻋﻤﻠﻲ‬ ‫رﻓﺘﺎرﻫﺎي‬ ،‫ﻋﺎدات‬ ‫در‬ ‫دﮔﺮﮔﻮﻧﻲ‬ ‫ﺑﺪون‬ ‫ﻫﺎ‬‫ارزش‬ ‫ﺑﺎ‬ ‫ﻫﻤﺴﻮﺋﻲ‬‫ي‬
‫ﻳﺎﺑﺪ‬‫ﻧﻤﻲ‬ ‫ﺗﺤﻘﻖ‬ ‫ﻣﺎ‬.
•‫اﺳـﺖ‬ ‫آﺳﺎن‬ ‫آن‬ ‫ﺗﺸﺨﻴﺺ‬ ،‫دارد‬ ‫وﺟﻮد‬ ‫ﭘﺎﻳﺒﻨﺪي‬ ‫ﻛﻪ‬ ‫زﻣﺎﻧﻲ‬–‫وﺟـﻮ‬ ‫ﻛـﻪ‬ ‫زﻣـﺎﻧﻲ‬ ‫و‬‫د‬
‫اﺳﺖ‬ ‫ﺗﺮ‬‫آﺳﺎن‬ ‫آن‬ ‫ﺗﺸﺨﻴﺺ‬ ‫ﻧﺪارد‬.
•‫ﺑﻠﻜـ‬ ،‫اﻧﺪازﻧـﺪ‬‫ﻣـﻲ‬ ‫ﻛـﺎر‬ ‫ﺑـﻪ‬ ‫را‬ ‫ﻫـﺎ‬‫ارزش‬ ‫راه‬ ‫از‬ ‫ﻣﺪﻳﺮﻳﺖ‬ ‫ﻛﻪ‬ ‫ﻧﻴﺴﺘﻨﺪ‬ ‫ﻫﺎ‬‫ﺳﺎزﻣﺎن‬‫ﻪ‬
‫ﻫﺴﺘﻨﺪ‬ ‫ﺳﺎزﻣﺎن‬ ‫اﻧﺴﺎﻧﻲ‬ ‫ﻫﺎي‬‫ﺳﺮﻣﺎﻳﻪ‬ ‫و‬ ‫اﻓﺮاد‬.
•‫رﺳـﻴﺪن‬ ‫ﺑﺮاي‬ ‫و‬ ‫ﺷﻮﻧﺪ‬ ‫ﻫﻤﺴﻮ‬ ‫ﻣﺸﺘﺮك‬ ‫ﻫﺎي‬‫ارزش‬ ‫ﺣﻮل‬ ‫ﻛﻪ‬ ‫زﻣﺎﻧﻲ‬ ،‫ﻋﺎدي‬ ‫اﻓﺮاد‬
‫و‬ ‫ـﺪ‬‫ـ‬‫آورﻧ‬‫ـﻲ‬‫ـ‬‫ﻣ‬ ‫ـﺖ‬‫ـ‬‫دﺳ‬ ‫ـﻪ‬‫ـ‬‫ﺑ‬ ‫ـﺎده‬‫ـ‬‫اﻟﻌ‬‫ـﻮق‬‫ـ‬‫ﻓ‬ ‫ـﺎﻳﺞ‬‫ـ‬‫ﻧﺘ‬ ،‫ـﻮﻧﺪ‬‫ـ‬‫ﺷ‬ ‫ـﺠﻢ‬‫ـ‬‫ﻣﻨﺴ‬ ،‫ـﺪ‬‫ـ‬‫واﺣ‬ ‫ـﺪف‬‫ـ‬‫ﻫ‬ ‫ـﻪ‬‫ـ‬‫ﺑ‬
‫رﺳﺎﻧﻨﺪ‬‫ﻣﻲ‬ ‫ﭘﺬﻳﺮي‬‫رﻗﺎﺑﺖ‬ ‫اوج‬ ‫ﺑﻪ‬ ‫را‬ ‫ﺷﺎن‬‫ﺳﺎزﻣﺎن‬.

21. General Reactions
AgainstManagementByValues
•‫ﺑـﻪ‬ ‫ﻧﺴﺒﺖ‬ ‫ﻣﺸﺘﺮك‬ ‫دﻳﺪﮔﺎه‬MBV‫ﺧـﻮب‬ ‫ﻛـﺎر‬ ‫ﻳـﻚ‬ ‫ﻋﻨـﻮان‬ ‫ﺑـﻪ‬
‫دارد‬ ‫وﺟﻮد‬.
•‫ﻛـﻪ‬ ‫اﻳـﻦ‬ ‫ﺑـﺮ‬ ‫ﻣﺒﻨﻲ‬ ‫ﻋﻼﻗﻤﻨﺪان‬ ‫ﺗﺼﻮر‬MBV‫ﻗﺎﺑـﻞ‬ ‫راﺣﺘـﻲ‬ ‫ﺑـﻪ‬
‫ـﻮر‬‫ـ‬‫ﺗﺼ‬ ‫و‬ ‫ـﺖ؛‬‫ـ‬‫اﺳ‬ ‫ـﺎم‬‫ـ‬‫اﻧﺠ‬‫ـﺪﮔﺎن‬‫ـ‬‫ﻛﻨﻨ‬‫ـﺖ‬‫ـ‬‫ﻣﻘﺎوﻣ‬‫ـﻪ‬‫ـ‬‫ﻛ‬ ‫ـﻦ‬‫ـ‬‫اﻳ‬ ‫ـﻮرد‬‫ـ‬‫ﻣ‬ ‫در‬
‫دارد‬ ‫ﻧﻴـﺎز‬ ‫اﺳﺎﺳﻲ‬ ‫ﺗﻐﻴﻴﺮات‬ ‫ﺑﻪ‬ ‫و‬ ‫اﺳﺖ‬ ‫دﺷﻮار‬ ‫ﺑﺴﻴﺎر‬.‫اﻓـ‬‫ﺮاد‬
‫ﻋﻨﻮان‬ ‫ﺑﻪ‬ ‫ﻧﻴﺰ‬ ‫د‬‫د‬‫ﻣﺮ‬‫ﻧﺎﻇﺮاﻧﻲ‬‫ﻃﺮف‬‫ﺑﻲ‬‫ﻣﻨﺘﻈﺮ‬‫ﻣﺎﻧﻨﺪ‬‫ﻣﻲ‬.
•‫ﻛـﻪ‬ ‫اﺳـﺖ‬ ‫ﭼﻨـﻴﻦ‬ ‫اﻳﻦ‬ ‫ﻋﻤﻮﻣﻲ‬ ‫اﺣﺴﺎس‬MBV‫در‬ ‫دﻳﮕـﺮان‬ ‫را‬
‫ﻣﺎ‬ ‫ﻧﻪ‬ ‫و‬ ‫دﻫﻨﺪ‬ ‫اﻧﺠﺎم‬ ‫ﺑﺎﻳﺪ‬ ‫ﺳﺎزﻣﺎن‬!
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 01. Clarification

22. General Reactions
AgainstManagementByValues
•‫ﻛﻪ‬ ‫اﻳﻦ‬ ‫درك‬MBV‫اﺳﺖ‬ ‫ﻫﻤﻴﺸﮕﻲ‬ ‫و‬ ‫درازﻣﺪت‬ ‫ﻛﺎري‬.
•‫ﺟﻤﻠﻪ‬ ‫از‬ ‫ﻛﺴﻲ‬ ‫ﻫﺮ‬ ‫ﻛﻪ‬ ‫اﻳﻦ‬ ‫درك‬»‫ﻣﻦ‬«‫در‬ ‫را‬ ‫ﺧـﻮد‬ ‫ﺳـﻬﻢ‬ ‫ﺑﺎﻳـﺪ‬
‫ﻓﺮاﻳﻨﺪ‬MBV‫اﻧﺠﺎم‬‫دﻫﻢ‬.
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 02. Socialization

23. General Reactions
AgainstManagementByValues
•‫ﻛﻪ‬ ‫اﻳﻦ‬ ‫درك‬MBV‫ﺑﻪ‬‫ﻫﺎي‬‫ﺗﻼش‬‫ﻫﻤـﻪ‬ ‫در‬ ‫ﻫﻤﻜـﺎري‬ ،‫داﺋﻤـﻲ‬
‫ﻫﻤﻪ‬ ‫و‬ ‫ﺳﻄﻮح‬‫ﻫﺎ‬‫ﺣﻮزه‬‫اﺳﺖ‬ ‫ﻧﻴﺎزﻣﻨﺪ‬.
•‫ﺗــﻼش‬‫ﺟﻤﻌــﻲ‬‫دﺳــﺘﻪ‬‫ﺑــﺮاي‬‫ﺳــﺎزي‬‫ﭘﻴــﺎده‬‫ﻣــﺪاوم‬MBV‫در‬
‫درازﻣﺪت‬ ‫در‬ ‫ﺳﺎزﻣﺎن‬ ‫ﺳﺮاﺳﺮ‬.
Management By Values (MBV)
Value & Value Creation in Business Course (VCC)
Instructor: Alireza Akbari
Step 03. Alignment

24. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
magnis dis .
COFFEE TIME
Break Time

25. It was an honor to be with you during this
session.
Your contribution to the MBV topic was
encouraging.
GOD bless you!
THANK YOU
For your Attention