This presentation uses the recent Oscar winner Dallas Buyer's Club as a learning tool for inspired leadership

1. AAyuja © 2013
Disclaimer: This presentation and the information provided here is indicative in nature and
should not be treated as views of the organization.
Three Leadership Lessons from Dallas Buyer's
Club
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2. AAyuja Internal and Confidential © 2012
Don't Take No for an Answer
Time and again, leaders are told that
what they're doing isn't realistic. But
Woodroof refuses to accept his
diagnosis--or the idea that helpful drugs
have to be hard to acquire.
When Woodroof's health significantly
improves three months later thanks to
the ddc and protein peptide T that Vass
prescribes him, Woodroof decides to
launch a business selling the drugs in the
U.S.
1
Although the AZT he initially takes makes him ill, he still
musters the energy to drive all the way to Mexico to visit a
hospital. Once there, he encounters a Dr. Vass, whose
American medical license has been revoked and who tells
Woodroof that AZT "kills every cell it comes into contact
with."

3. Target Your Best Market
For a time, Woodroof ekes out a living
selling ddC and protein peptide T to
young Dallas hoodlums. But his
prejudices prevent him from targeting
the vast majority of people suffering
from AIDS
When Woodroof realizes she's the
missing component of the enterprise, he
agrees to give her a 25 percent cut, and
the Dallas Buyers Club is born.
2
Enter Rayon, a transvestite with a heart of gold, who has
connections to homosexuals, other transvestites, and drug
addicts in need of medication

4. Pick the Right Partner
Rayon is integral for the clients she
brings in, but also is an ideal partner for
Woodroof. She keeps solid records,
manages every DBC membership, and
shoos away customers when they're
asking too much.
With the money from her life insurance
policy, Woodroof is able to drive back to
Mexico and get more peptide T.
3
Above all, she listens to Woodroof when he's frustrated at
being harassed by a Food and Drug Administration official.
When the FDA changes its rules to make any unapproved
drugs illegal, Rayon begs her father for money to keep the club
running.

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6. http://www.aayuja.com/resources/blogs/
We act as growth partner to fast growing technology
companies. Our array of inside sales and marketing services
help them augment their businesses in the most profitable
manner.
For Technology Sales And Marketing Resources
Visit Our Blog
For free eBooks and more visit
http://www.aayuja.com/resources/resourceslibrary/