The document outlines the agenda for an AB0401 Sustainable Enterprises class which includes analyzing the Facebook Beacon case study. The class will view a video, do an in-class assignment on roles and diagnosing Facebook, and discuss stakeholders and their interests using mind maps. They will learn about applying Singapore's new personal data law to the Facebook case. The document reviews what students can learn in the course about sustainability management techniques and working in teams to evaluate case studies. It concludes with reviewing the course goals and assigning preparation for the next session.

1. AB0401 Sustainable Enterprises
Lee Gilbert
Agenda:
1.Video
2.In-class assignment: roles and tasks
3.Case learning: Diagnose Facebook
4.Case learning: Stakeholders & their interests
5.Toolbox: Mindmaps as a diagnosis tool
6.What you can learn in AB0401 (review);
7.Assignment for our next session
8.Q & A, Discussion, Forming your teams Fun

2. Study Questions:
1. Does the Beacon program violate anyone’s
privacy? If so, whose? S
2. What, if anything, is wrong with the Beacon
program? Is Facebook to blame? S
3. Reasonable expectations of privacy –
online? at work? talking with friends? T
4. What should Facebook do next? P
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3. The Information Life Cycle
3

4. Facebook and the
Information Life Cycle
4

5. “Is there a difference between a
privacy right and a reasonable
expectation of privacy?”
5DISCUSS: Who are the stakeholders? Their interests?

6. OK, then what happened?
 A change to an opt-in setting
 An additional point of control for the users
before sharing their online activity
 Clarification of how to turn off Beacon
 Ability to delete (some) information
 Retain broad user tracking—partners tracked
users information even if not sent to Facebook
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Discussion: How will Singapore’s new Personal
Data Protection Act (PDPA) treat this issue?

7. Toolbox Session: the mindmap
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8. Mind
Mapping
This
Course
Your Goals
Instructor’s
Knowledge
NBS
Goals
DO YOUR OWN MINDMAP OF
THIS TOOLBOX:
What’s (details) in the ovals? What’s on the lines?

9. Research
Resources
This Presentation
Opening
Closing
Presentation
Structure
Overview
Body
Characteristics
Benefits
Examples
Tools
Resources

10. Overview
 The elements of a given mind map are
arranged intuitively according to the
importance of the concepts, and are classified
into groupings, branches, or areas, with the
goal of representing semantic or other
connections between portions of information.
Source:
Wikipedia

11. Characteristics
 Graphical method to record and communicate notes.
 May take a hierarchical “tree” format, with main ideas
branching into subsections, or “branches” may connect
without backtracking to the “trunk”.
 Mind maps allow creativity when recording ideas and
information
 They form a flexible basis for communicating a complex
idea to others.

12. Benefits
 Information can be inserted easily
– Can be used during brainstorming
– Items can be mapped as thoughts occur or when
new information is found
 Can be converted to a standard outline

13. Mind Map
Presentation
Example

14. Research
Resources
Mind Map
Presentation
Presentation
Structure

15. Research
Resources
Mind Map
Presentation
Opening
Body (Mind Maps)
Closing
Presentation
Structure

16. Research Resources
Mind Map Presentation
Opening
Closing
Presentation
Structure
Overview
Description
Mind Maps
Characteristics
Benefits
Examples
Tools
Resources
Uses
History

17. Proprietary software
 Buzan's iMindMap Buzan Online Ltd
 MindManager Mindjet
 MindMapper SimTech Systems
 MindView MatchWare
 XMind Pro XMind Ltd.

18. Books
 Idea Mapping: How to Access Your Hidden
Brain Power, Learn Faster, Remember More,
and Achieve Success in Business
Jamie Nast
 The Mind Map Book: How to Use Radiant
Thinking to Maximize Your Brain's Untapped
Potential
Tony Buzan

19. 19

20. What you can learn in AB0401
 Understand, from a practical perspective, what
“sustainability” does, & does not, mean.
 Appreciate sustainability management and why &
how it matters to stakeholders.
 Acquire management techniques, to be able to
 Identify common sustainability issues in a variety
of industries & markets.
 Incorporate a sustainable management review into
enterprise planning
 Identify management issues in cases & map them
to the "Triple Bottom Line".
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21. What you can learn in AB0401
 Appreciate cases as vehicles to accelerate
personal learning & growth
 Working in teams, to be able to
 Identify, develop & evaluate alternative solutions to
case issues
 Formulate & apply decision criteria to alternative
solutions to case issues
 Motivate stakeholders to adopt your recommendations
 Based on your AB0401 learning, to be able to
formulate career scenarios in alternative industries
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