ABC RETAIL SUPPORT-DEDICATED TEAMS-JLY

www.eleader.eu
We know that field force
management is more than
PAYROLL . It’s about improving
productivity, streamlining
processes, containing costs,
assuring compliance, changing
behavior, and delivering a clear,
measurable return on
investment.
Turnkey Field Force Management & Field
Marketing Solutions
Turnkey Field Force Management & Field
Marketing Solutions
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To help our clients achieve the
most benefits, we offer a
complete range workforce
management and field
marketing services with an
online mobile SFA application
eLeader we stand behind our
people and we stand behind
our work. ABC Retail Support
achieved TS EN ISO 9001:2008
certification following rigorous
auditing processes. (Against
which we were 100%
compliant)
We stand behind our people and we stand behind our work

www.eleader.eu
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About ABC Retail Support
ABC Retail Support focuses on both the Business & Retail Channel, for the delivery of innovative
and field programmes. Our Channel development expertise is to deliver strong return of investment,
on time, and on budget.
ABC is the field-force management agency in Turkey to achieve TS EN ISO 9001:2008.
This accreditation is an industry stamp of approval identifying a provider of the highest quality field-
force management, recruitment of field –force, merchandising, data collection, reporting and 100%
compliant with Labor Laws &Regulations
We offer an end-to-end solution that adds real value and accounts for the full sales cycle of the
manufacturer, channel partner or end user customer engagement. Our value is in the deployment of
motivated, well-trained experts to represent your brand, and deliver a clear return on investment.
ABC Retail Support is stronger with its global partner smartphone business software . eLeader is one
of the world's top mobile innovators in the market, with experience from the beginning of the
smartphone industry.
eLeader’s state-of-the-art mobile enterprise solutions and associated cloud services are used today
by global companies in over 70 countries worldwide

www.eleader.eu
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Recruitment
• Search &Selection
• Training
• Turnover Mamagement
• Payrolling
Outsourced Sales &Merchandising Forces
• Product Merchandising
• Promotion Setups
• Product Launch
• Product Ordering
• Stocktaking
• Product Relays
Analysis & Reporting
All of our field marketing clients have access to extensive online information via
eLeader, our reporting system, which gives an immediate view of call completion
and responses to pre-defined questions
We provide outsourced services, from pay rolled teams through to fully managed embedded sales force delivery.
Dedicated individuals who are targeted to deliver key messages, stimulate demand and increase sales on your behalf,
representing your brand & products to new or existing customers. Our dedicated retail teams deliver a range of services, from
sales account management through to promoting your strategic and tactical goals within the retail stores. We deliver a
spectrum of services tailored for you including, POS design, in-store promoters, in-store demonstrations, in-store staff training
and product merchandising.
About ABC Retail Support /Services

www.eleader.eu
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Recruitment&Training
Sales Teams & Field Staff
ABC Retail Support always aims to
recruit the highest quality field
teams whether it is for stategic,
stractical or tactical campaigns.
We profile all our staff to ensure
that we match their category,
channel and retail experience,
and their skill set to your
requirements. And then we train
them to work according to
certified standards of TS EN ISO
9001:2008
TRAINING & DEVELOPMENT
 Associate training
We educate and re-enforce your brand message
with retail associates. From content
development through to delivery of training
programs, we provide solutions tailored to your
needs.
 Analyze and identify training needs.
 Run on-the-job and off-the-job
training.
 Improve staff performance through
coaching programs.
 Increase staff’s knowledge, skills and
competencies.

www.eleader.eu
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Fully Managed Embedded Sales Force Delivery
As an exclusive field-force management practice
with Nokia and Microsoft Field Sales Forces for
more than 14 years , our people are our product.
They are hardworking, dedicated to excellence
and committed to success. Their industry
experience coupled with deep workforce
management domain knowledge gives our clients
access to the most credible experts in the field.
ABC RETAIL SUPPORT's Strategic Services are
designed to establish a vision, roadmap and cost
justification for workforce management. Armed
with the powerful information, our clients are
capable of making important workforce
management decisions that are aligned with their
overall strategy.
REAL TIME REPORTING/Global Experience Proven Success
At ABC Retail Support, whether it’s simple customer interaction
or in-depth field activity, we believe that information is power.
To that end, we have developed a cutting edge real time
reporting solution that both our field teams and third party
clients can use to gain insight into what is going on in the market
place on a daily basis.
Microsoft Gold
Competency
proves eLeader’s
expertise and
experience in
mobile SFA
solutions
development
eLeader Mobile
Visit wins Microsoft
Competition for the
best business
mobile solution for
Windows 8 and
Windows phone 8
Gartner report again!
’’Cool Vendors in
Consumer Goods
2014’’
’’Market Guide for
Retail Execution and
Monitoring Solutions
for the Consumer
Goods
Industry 2015 ’’
eLeader in the
Gartner report as
potential to be
found in the ”Top 5
Global Providers”

www.eleader.eu
Our company was established in the year
2000 in Poland. We are a team of
innovators and pioneers in the mobile
software industry
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About eLeader

www.eleader.eu
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New dedicated interfaces for tabletsNew dedicated interfaces for tablets

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14 languages translation
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A Wide Range of Functionalities

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Data collection-Personalized visit scenario –
different tasks for different users
 Different FF profiles (e.g. field reps, trainers, auditors) visit the same stores but report various data
 System will automatically prepare approved visit scenario when employee with certain role is
conducting visit on certain type of object

www.eleader.eu
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Support your customers with
new product campaign launch by
allowing them to analyze any market
condition, check goods popularity and
opinions of future customers.
 Distribution Check
 Engine of Loyalty Programs
 Out-of- Stock Surveys
 Feasibility Studies
 New Sales Concept Verification Processes
 Historical Campaigns Reports
 Customer Surveys
 Real-time Analysis
 Photo Reports
Multi Purpose Tool

www.eleader.eu
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eLeader Shelf Recognition
Single Picture – full information about products exposition
 Presence, facings, listings, planograms
 Availability of competitor products
 Share of shelf
 Quality of exposition (number of a shelf, height, surface and
continuity)
Possibilities:
 More than 94 % recognition precision
 Multi dimensional data analysis
 100% integration with SFA/FFM/RSE eLeader application
 Integration with customers behavioral analysis systems
 Support different types of exposition
 Detection of frauds in Photo-surveys

www.eleader.eu
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Range of information
to be collected
 The presence of SKU
 Facing
 % of presence of the products at Customer
 Area [cm2]
 Continuous area [cm2]
 Length of exposition [facing / cm]
 Continuity shelf exposition[facing / cm]
 The height of exposition [cm]
 % of products golden rotation [120-170cm]
 Shelf Exposition Agreements audit
 Planograms
 Maps
Copyright Reserved & Patent AAPP Technology

www.eleader.eu
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Get the big-picture real-time
view of your business
processes anywhere,
anytime and at every level
with the eLeader Portal
Application
eLeader WEB Portal

www.eleader.eu
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Personalized Portfolio as Start-up Info

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 Registration of invoices and other operating costs
 Supervision of limits for expenses of particular kinds
 Ability to describe the registered documents
 Reported costs are automatically filling budgets
 Field representatives are reporting all expenses related to
their work (Taxi, fuel, hotel, car park tickets etc…)
Support Options-Expenses

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 Presentation of the position of visits, stores
and their equipment on the world maps
 Visualization of daily/weekly route plans and
mechanisms for the automatic optimization
 Reports on maps such as: analysis of blank
spots for stores, products availability and the
competition presence
 Continuous tracking
eLeader Map Module

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 Possibility to optimize daily
routes for all Field
Representatives
 Reporting on maps available
on global level
 Usage of Google Maps offers
great coverage and frequent
map updates
 Ongoing GPS tracking and many
fraud detection possibilities
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OPTIMIZATIONOPTIMIZATION
Tracking and Route Optimization

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 Navigation Turn-by-Turn voice guided
navigation available
 Optimal route calculated based on distance,
time and current traffic situation
 Street View Mode
Navigation to the Next Visit

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 Possibility to report all marketing information: e.g.
Own products/competitor activities (with
photographs)
 Possibility to send requests/approvals for
organization of marketing event in desired POS
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Reporting of Marketing Activities with Pictures

www.eleader.eu
 Reading of localization information from
geocoding process or inner/outer GPS set
 Automatic recognition and reporting of
suspected fraud (sms / email / reports)
 No need for physical presence to supervise
the visit performance
 Ability to present performed route-plans on
Google Maps
 Possibility to compare time and distance
between reported and optimal route-plans
Fraud Detection

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Thousands of mobile
employees powered by
eLeader
These are some of the companies that
have put their trust in eLeader Mobile
Visit.
Join them in mobilizing and improving
your business processes.
27

www.eleader.eu
News
One of the leading computer
manufacturers in the world equipped
it’s employees with eLeader Mobile
Visit in order to support company’s
field workforces.
The main task of the implementation
process was to manage and optimize
mobile workers performing their
duties outside the office.
The deployment of eLeader Mobile
Visit took place in the Lenovo Ukraine
Lenovo put trust on eLeader
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www.eleader.eu
Thousands of mobile
employees powered by
eLeader
These are some of the companies that have put
their trust in eLeader Mobile Visit.
Join them in mobilizing and improving your
business processes.
30
One of the leading tobacco groups, selling
more than 200 brands in over 180 markets,
equipped its field force employees with
eLeader Mobile Visit.
eLeader Mobile Visit deployment took 6
weeks.
British American Tobacco

www.eleader.eu
A team of nearly 300 sales representatives in Danone
Poland is using eLeader customized Sales Force
Automation
solutions supplied by eLeader.
The implementation of eLeader mobile solution allowed
to complement the current system and increase the
efficiency of the sales process thanks to the modules
responsible for the comprehensive management of the
visit, promotion process support, mobile access to
multimedia database of the organization and managing
the refrigerators.
Danone chose eLeader Mobile Visit Windows Phone
edition for Nokia Lumia 925.

www.eleader.eu
One of the largest suppliers of major home
appliances in the world supports everyday sales and
merchandising activities performed by company's
field forces with eLeader Mobile Visit Merchandiser
Edition.
The main purpose of the solution provided by
eLeader is to optimize timing and approach of all
the business activities made by mobile work forces
and to allow rapid market data collection.
The implementation process took only two weeks.
www.eleader.biz
Whirlpool. With pride,
passion and eLeader.
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www.eleader.eu
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Why?
eLeader Mobile Visit
Rapid process
modeling
architecture
The most mature
SFA/FFM solution for
Smartphones
Avg. 2-4 weeks
deployments with
100% success rate
Free and adjustable
pilot deployment
Low user resistance
confirmed across
cultures and markets
Any external IT
system data
exchange possibility

www.eleader.eu
Semih Tuğrul EKİZ
ABC Perakende Destek Hizmetleri
Fulya Mah. Ali Sami Yen Sok. No:9
Kat :2 Şişli/İstanbul
www.abcretailsupport.com
semih.ekiz@abcretailsupport.com
Phone : 0212 296 50 02
Mobile : 0532 574 51 93
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Thank You

ABC RETAIL SUPPORT-DEDICATED TEAMS-JLY

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