2. SOCIAL MEDIA
It’s Good to be Social
Overview
- Introduction
- History
- Working Process
- Technology
- Advantages
- Disadvantages
- Conclusion
3. SOCIAL MEDIA
It’s Good to be Social
What is Social Media?
- Media for Social Interaction
- Use of web-based and mobile technologies to turn
communication into interactive dialogue
INTRODUCTION
4.
5. SOCIAL MEDIA
It’s Good to be Social
What is Social Media?
- According to Andreas Kaplan and Michael Haenlein,
“A group of Internet-based applications that build
foundations of Web 2.0 allows creation and exchange of
user-generated content.
INTRODUCTION
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It’s Good to be Social
What is Social Media?
- Simply, It’s marketing a brand online for improving sales
and getting more business.
- Consumers realised very early & now, brands are
realising this.
- The continued growth of social networking and blog
sites is having an effect on brands and how those
brands are marketed.
INTRODUCTION
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It’s Good to be Social
History of Social Media?
- Next big thing in India after cricket and Bollywood
- As per the report from ViziSense, reaches 60 % of web
- Brand conversations impact companies in three
ways: consumers review products, related customer
experiences, and interactions with brands.
- A form of mass media, and it can be used for interactive,
informational, educational or promotional purposes.
HISTORY
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It’s Good to be Social
Different Types of Social Media?
- Blogging: Google Blogger...
HISTORY
- Social Networking: Facebook, Twitter, Google+..
- Emailing: Gmail, Yahoo...
- Chatting: Yahoo Chatrooms
- Video Sharing: Youtube...
- Shopping: eBay, Amazon, FlipKart...
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10. - 20% of social media users are female and 80% are male.
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It’s Good to be Social
Main principles that apply?
- The Message is for the Medium
“Think about what people are interested in, not what
you want to show them”
WORKING PROCESS
- Audacity Is Everything:
“Big stories are generally better than small ones.
. Odd or funny videos get more play than conventional ones.
- Give Them Something to Talk About:
“Everyone likes a scandal and controversy”
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It’s Good to be Social
Main principles that apply?
- Simplicity Is a Virtue:
“When announcing your news, express it in the simplest
possible language.”
WORKING PROCESS
- Make It Brief:
The core concept of the message:
— the part you want people to remember
— should be short enough to print on the subject line of an
e-mail or in the headline of a magazine article.
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It’s Good to be Social
Why Facebook?
- Facebook Ads
- Reach Over 200 Million active users
- 600,000 new user’s everyday
- Fastest growing demographics
- Facebook Events
- Facebook Fan pages
- Average user time: 25 Minutes
- 100 Million Users return daily
TECHNOLOGY
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It’s Good to be Social
What’s Twitter?
- Social networking and micro blogging website
- Users send and read messages called tweets, visibly
public by default
- hashtags – words or phrases prefixed with a "#" sign
- the "@" sign followed by a username is used for
mentioning or replying to other users
TECHNOLOGY
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It’s Good to be Social
Why Twitter?
Proven Twitter Marketing Strategies for brands:
-Build the Brand With Promoted Accounts:
“Promoted Accounts are for long- term brand building”
-Utilize Hash tags:
“follow us on Twitter” messages areconfusing, hashtags
can be more effective.
After Audi included the hashtag #ProgressIs in its Super
Bowl ad, the company “completely dominated” Twitter
discussions about progress for the month.
TECHNOLOGY
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It’s Good to be Social
Why, Google+?
- Google integrated Google Analytics into Google+ brand
pages, so that brands can gain valuable insights into
who their fans are, what content their fans are
consuming, and where they are coming from.
- Google is fully prepared to support it with its Google
Display Network, AdWords and DoubleClick advertising
products.
TECHNOLOGY
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It’s Good to be Social
What are Advantages?
- Costs very little to get your customers
- Easy to use & has Wide reach
Ex: ‘Why This Koleveri Di’ Reaches 10 Million Mark.
- Build loyalty and long-term relations
- Easy to Gather
- Information about your customers, Customer wants
and desires, Deal with any business problems encountered
- Establish, defend, and boost your company’s credibility
- Fun and creative method of doing business
ADVANTAGES
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It’s Good to be Social
Now, Drawbacks?
- More time Consuming
- Big, Not Controllable by a Marketor
- Turning into negative publicity
- Negative Influence:
“Employees may waste valuable time using social media
channels such as Facebook and Twitter”
- Use of social media dishonestly leads to
loss of sales, public outrage, and more
DISADVANTAGES
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It’s Good to be Social
Conclusion
- Social Media practitioners need to
understand what is going on in our industry
- Social Media is not going to replace Traditional
Marketing but both needs to be integrated
- Build a personal brand and in communicating a
business value. Thatswhy Marketors drive CEO’s to
Twitter.