1. ABHISHEK SINGH Contact No.: +91-
9828593445
Address: H.No.13,Sarveshar Nagar,Ajmer (Raj.) Email: abhishek.rkt@gmail.com
Seeking senior managerial assignments in Distribution Management / Sales & Marketing / Business
Development / People Management with a leading organization
Career Abstract
 An astute & result oriented professional with 9 years Plus of extensive experience in
Distribution, Business Development, Sales & Marketing, Relationship Management & Team
Management with profit accountability in FMCG distribution networks.
 A keen planner with strong business acumen in devising strategies to augment business,
streamline distribution networks & promote products for business excellence.
 Proven skills for utilizing a fact-based, process-oriented approach towards reaching
aggressive goals in support of cost, profit, service and organizational objectives.
 Impeccable client management skills in developing relationships with key decision-makers;
adeptness in expanding the channel repertoire; thereby ameliorating the growth of the
organisation.
 Matured & energetic leader known for ability to envision and create successful outcomes in
complex situations.
 An effective communicator comfortable interacting with multiple levels of organization &
Management at various platforms with excellent relationship building & inter personal skills
coupled with a highly positive attitude.
Business Skills
Strategic Management:
 Strategising business directions ensuring profitability in line with organisational objectives.
 Formulating business plans for overall development & accomplishment of top and bottom-line profitability.
Sales Administration / Business Development:
 Analyzing business potential, conceptualizing & execute strategies to drive sales, augment turnover and achieve desired
targets. Monitor competitor activities and devise effective counter measures.
 Forecasting sales targets and executing them in a given time frame.
 Identifying & networking with prospective clients; generating business from existing accounts; achieving profitability &
increased sales growth.
Channel Management / Distribution:
 Enabling business growth by developing and managing a network of Channel Partners across assigned territories for deeper
market penetration & reach.
 Guiding and training Partners to accomplish set revenue & business targets by deploying company strategies & programmes
to the core.
 Maintaining strong relationships with existing partners and taking continuous feedback from them.
Product Promotion/Launches/ Brand Management:
 Devising & implementing marketing plans & activities for successful launching of new products within budgetary allocations in
sync with local characteristics & appropriate media selection
 Ensuring maximum brand visibility and capture optimum market shares.
 Collating information on product performance, market presence and brand positioning.
Client Relationship Management:
 Managing customer centric operations by achieving delivery and service quality norms.
 Identifying improvement areas and implementing measures to maximise customer satisfaction levels.
 Building and maintaining healthy business relations; ensuring high customer satisfaction by achieving delivery & service quality
norms.
Team Supervision:
 Leading, mentoring & monitoring the performance of the team to ensure quality efficiency in business operations and meeting
of individual & group targets.
Domain Skills
 Strategy Planning
 Business Tie Ups
 Distribution Network
 Sales & Marketing
 Business Development
 Product Promotion
 Revenue Expansion
 Client Relationship
Management
 Team Management

2.  Creating an environment that sustains and encourages high performance; motivate teams in optimizing their contribution
levels.
 Leading, mentoring and training the team to ensure sales efficiency.
Organisational Scan
From May 2011 onwards with Varun Beverages Ltd. (Largest bottler of Pepsi)
As A.S.M. at Ajmer
Key Accountabilities
 Currently handling the Sales & Distribution of Pepsi soft drinks in Urban & Rural population of Ajmer district in Rajasthan with
an annual turnover of approx 50 Cr. INR.
 Sales & Distribution Management: -
 Identification, qualification and to pursue the business potential & opportunities (urban & rural) as per the targeted
plans.
 Strategizing and management of market share enhancement
 Distribution & Advertisement expenses control
 Management of best before date products
 Management of FIFO at plant and distributor level.
 Credit Control.
 Channel Management: -
 Market mapping and Conceptualization & implementation of the correct strategy for right channel mix
 Management of Numeric & Weighted distribution
 Analysis and input for the channel health (ROI)
 Marketing & Brand management: -
 To ensure the preparation & implementation of the area wise marketing calendar
 To ensure the appropriate product positioning and promotion
 To conduct the distributor/dealer meets at specific timelines
 To ensure the maximum utilization of various assets (chilling equipments) at market place.
 Strategic Planning & Competitor Analysis :-
 Identifying and developing new markets for long-term revenue growth and maintaining relationships with customers.
 Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves.
 Team Management: -
Handling a robust team of 35 employees comprising of 4 Customer Executives, 28 Pre Sales Representatives, 1 Rural Sales
Promoters, 1 Marketing Equipment Executive and 1 MIS executives.
From Dec 2009 to May 2011 with Riona Wines (P) Ltd
as Manager Sales at Delhi
Key Accountabilities
 Handled the channel/ Institutional sales for Riona Wines by covering whole Delhi with an annual turnover of approx. 1.2 Cr.
 Successfully planned and Implemented the section’ Sales & Distribution plans through Market coverage, Outlet coverage
& quality infrastructure.
 Generating business as per the management requirements and achieving set targets. Designing and streamlining processes
to ensure smooth functioning of the business operations.
 Developing new network of HORECA (Hotels, Restaurants, Cafe).
 Identifying and networking with financially strong Retailers and Restaurants, resulting in deeper market penetration and reach.
 Initiating and expanding relationships with clients like Hotel, restaurants, Clubs, Retail Shops.
 Providing high quality service to clients and increasing possibility of gaining repeat business.
 Supervising collection status for ensuring zero outstanding.

3.  Efficiently handled the day to day operations e.g. ASP control, long term inventory management, End of life product
management, distributor’ & trade’ claims settlement, team productivity measurement, Channel health analysis (distributor’
ROI), conceptualisation & implementation of localised marketing activities etc.
 Handled a team of 2 Sales Officers, 2 Executives (Documentation), 1 MIS.
 Overall territory management & control: -
 Profitability
 Credit control
 Account reconciliations control
 Marketing budget control
 Numeric & weighted distribution management
 Market share enhancement.
From Sep 2007 to Nov 2009 with Calyx Flooring Solutions
as Marketing Manager at Delhi
Key Accountabilities
 Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
Interacting with customers to gather their feedback regarding product / service satisfaction.
 Ensured the systematic coverage of the entire territory through direct and indirect coverage of the geography.
 Identifying and developing new markets for long-term revenue growth and maintaining relationships with customers to achieve
repeat/ referral business.
 Evaluated at regular intervals- the services/schemes rendered coverage & distribution gains and financial status of the
distributor.
 Monitored constantly the stock & sales of Go down and took corrective actions, if & as required.
 Monitored competition regularly through checking the prices & activities of competitors and provided the feedback to top
management with all relevant details / samples and local activities snap shots.
 Handled reporting /administration through maintaining contacts with management on regular basis, discussing issues,
following instructions and meeting all deadlines of reporting schedules ,ensuring that they are timely & accurate.
 Leading, mentoring and training the team to ensure sales efficiency. Creating and sustaining a dynamic environment that
fosters the development opportunities and motivates the high performance amongst the team members.
 Major Achievements
 Received various awards Demonstrated excellence in achieving set sales targets in Varun Beverages Ltd.
Academic Projects
Organization: HDFC BANK LTD, Noida
Department: Marketing
Period: 8 weeks
 Project: E- Age Banking Comparison Survey.
The objective of this project was to analyze the competition and collect extensive information on minute details of every
variant regarding the E- Age Banking of all the Banks.
Educational Credentials
MBA (Sales &Marketing) from Rai Business School, New Delhi 2008
B.A. (English) from Dr. Ram Manohar Lohiya University, Pratapgarh (U.P.) 2006
Intermediate: from Hindalco Vidya Niketan, Renukoot (U.P.) CBSE BOARD. 2001
High School: from Nirmala Convent High School, Renukoot (U.P.) CBSE BOARD. 1999
Interests and Hobbies
Traveling, Playing Cricket and Listening to soft music.
Language Proficiency
English (Reading, Writing & Speaking)
Hindi (Reading, Writing & Speaking)
Personal Dossier

4. Father’s Name: Late Sh. Arun Kumar Singh
Date of Birth: 08th
Feb 1984
Gender: Male
Marital Status: Married
Nationality: Indian
Contact Numbers: +91-9828593445
Declaration
I hereby declare that all the above given information’s are true and correct to the best of my knowledge.
DATE :
PLACE: (ABHISHEK SINGH)