Anti-counterfeiting and Brand Protection (ABP) Workshop @ ARC's 2011 Industry Forum by Janice Abel and John Blanchard.
Market for ABP technologies is increasing
Important to protect brands and image
Brand protection teams and organizations are important
Secure the supply chain
Range of ABP technologies to consider –depends on many factors
Only a few companies have e-pedigree in place
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Anti-counterfeiting and Brand Protection (ABP) Workshop @ ARC's 2011 Industry Forum
1. Anti-counterfeiting and Brand
Protection (ABP) Workshop
John Blanchard
Research Director
ARC Advisory Group
jblanchard@arcweb.com
Janice Abel
Principal Analyst
ARC Advisory Group
jabel@arcweb.com
2. Anti-counterfeiting and Brand
Protection (ABP) Workshop
Steve Banker
Service Director, SCM
ARC Advisory Group
sbanker@arcweb.com
Sal Spada
Research Director
ARC Advisory Group
sspada@arcweb.com