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Ford Motor Company; Rise of the Brandividual by Scott Monty
- 1. THE RISE OF THE BRANDIVIDUAL
- 4. 118,000 Google Search results for “ personal branding”
- 7. In other words… WHO CARES?
- 8. Trust
- 10. You know the products
- 11. But you also know the leaders
- 21. “ With great power There must Also come -- great responsibility!”
- 22. Challenges/Risks
- 29. Remember
Notas del editor
- The old way of thinking – the lines were clear, things were structured.
- Now, the lines have blurred
- What happens when you leave?
- Same thing as always. But a succession plan is important.
- When Superman was killed off, there didn’t seem to be a succession plan in place.
- What happens when you behave poorly?
- Leaders of all stripes have been called out
- Just as we needed training on telephones & email when they were new, people need to understand the impact of personal branding.
- People appreciate transparency, but management may not be ready for it
- Don’t forget: the microphone is always on
- Businesses don’t take care of us the way they used to – there’s no guarantee of pensions, 30-year career – no one is looking out for you except you. Take care of yourself, but recognize the harmony of the relationship between you and your company…
- One doesn’t work without the other. Both are interdependent and stronger for the association.