1. Mobile Gaming
Presented by: Nicklis Bediako

2. Definition
A mobile game is a video game played on a feature
phone, smartphone, PDA, tablet computer, portable
media player or calculator. This does include games
played on dedicated handheld video game systems
such as Nintendo 3DS or PlayStation Portable.

4. Past/Present
• First mobile games were on calculators and they played
snake
• Tetris was the first game on a mobile phone in 1994
• Three years later, Nokia put the snake game on mobile
phones
• Most mobile games today are either downloaded to the
device or are already on the device
• With the iPhones release in 2007 the mobile gaming
market change drastically
• The IPhone created an open market for mobile game
developers with innovative ideas for handheld games
• Some of the most popular mobile games today include:
candy crush, temple run and angry birds

5. Gaming Stats
• http://www.youtube.com/watch?v=R4zcmQSrPUA

6. Future
• There is approx. 6.8 billion mobile subscriptions globally in 2013
• $14.74 billion - The estimated size of the mobile games market
in 2017, according to PricewaterhouseCoopers.
• Consumers spent 20.77 billion dollars on video games,
hardware and accessories in 2012. In 2014, this number is
predicted to be $24 billion.
• 40% of game sales included digital content, subscriptions,
apps and mobile games
• 43% of tablet owners spend more time with their tablets than
their TVs or PCs, and 84% of tablet owners spend most of their
time playing games on it.
• Digital distribution is quickly becoming the easiest way to get
your games to your mobile device
• With open marketplaces like apple’s app store and the
android marketplace getting out content is becoming easier
for publishers

7. Educational Opportunities
There are many educational opportunities to mobile gaming
from toddlers to adults:
• There are many early learning apps for toddlers
• There are learning games for adolescents to preteen that
have relevant educational skills along with gameplay
• There are games for teens to keep them occupied but, have
also taught them patience
• There are brain games for adults to help keep their mind
active.
• There are also games that cross age boundaries and bring
gamers alike together for a social learning experience
• A lot of these games are puzzle based and provide
challenges to a player to stimulate their mind

8. Educational Stats
• http://www.youtube.com/watch?v=5-WMrtYvbhY

9. Impact
• Gaming is the most popular app categories coming
ahead
• In 2011 mobile gaming generated $12 billion
• Zynga and Rovio are two of the biggest publishing
companies
• About 35% of the top 100 grossing app use the free
to play model
• 53% of smartphone user play games on their device
• People spend on average 7.8 hours a month
playing mobile games
• Mobile games gain popularity through social media
and word of mouth

10. Impact
• http://www.youtube.com/watch?v=JClzm9mSFG4

11. Multiplayer Mobile
Gaming
• Multiplayer mobile games add a social experience to
mobile games
• Internet sites like google+, Facebook are common
networks that let you connect and play games with
others
• Phones use signals like Bluetooth and 3g to connect with
other devices
• Some games available on theses sites include:
hangman, Farmville, scrabble
• These games are also sometimes referred to as social
games
• With rapid growth and accessibility of mobile games on
cell phones its popular believe that multiplayer games
are going to increase

12. Apple and Android App
Economy
• http://www.youtube.com/watch?v=UQt1_q9AlVo

13. Android and Apple
• Apple was the pioneer who first created an open market for
mobile games to be devolved on the iPhone and ipod touch
• With apples great success in the marketplace the user base of
potential gamers increased
• Android quickly followed apples business strategy and
became a major company in the cell phone marketplace
• Android also capitalized on Apples success with the app store
with their own iteration of it called Android marketplace
• Both the app store and marketplace have games ranging
from over 59.99 to free
• This created a easy install base for all types of gamers casual
to experts, with a large variety of games
• In 2013 Big Fish studios published 250 games for both android
and apple platforms
• with these major tech companies pushing out new hardware
like tablets for portable gaming, the demand for mobile
games will grow

14. Social Games
Social games have certain characteristics to them. They are
similar to multiplayer mobile games but social games don’t
require two people to be playing at the same time to play. Some
characteristics are:
• Public player statistics
• Invites
• Purchasable game advantages
• Team orinentated actions
• Drop-In & Drop-Out - where players can quickly join and leave
games
• Events timed to the real world
• Time-Based games with game downtimes
• Continuous goals

15. This is a closing video of the top 10 most addictive mobile
phone games
• http://www.youtube.com/watch?v=SG56UvOT0qk

16. Work Cited
• http://en.wikipedia.org/wiki/Mobile_game
• www.theesa.com/games-improving-what-
matters/mobile-games.asp
• http://www.businessvibes.com/blog/figures-and-
facts-mobile-gaming-industry
• http://en.wikipedia.org/wiki/Social_network_game#
Distinct_features
• http://www.bigfishgames.com/blog/2014-global-
gaming-stats-whos-playing-what-and-why/