The Easy Guide on How to Boost your Social Media Marketing by Wishpond http://corp.wishpond.com/

1. The Easy Guide on How to Boost your
Social Media Marketing
Learn with Wishpond
The Coffee Shop

2. Identified Challenges Attaining Customers for
Coffee Shops
• High Level of Competition
• Low Level of Perceived Differentiation of Products
• Difficulties Boosting Brand Presence Online
• Challenge Attaining Customer Information for CRM
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3. The How To’s
Social Media Solutions
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4. Strategic Overview for SoMe-Marketing
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Engage your Customers!
Focus on a Pull-Strategy: Don’t Sell your Product, make it Compelling to Buy
Make your Platform Visually Appealing and Dynamic
Retain your Customers through SoMe CRM
Use Facebook Ads to Boost your Promotions

5. 1. Ask Questions!
• Get direct feedback on what your customers think about your
product and give them the opportunity to communicate with your brand
2. Be Local
• Make sure not to generalize your fan base
3. Create Contests and Promotions
• Get clients attached to your page by participating in brand related campaigns
4. Involve Customers in your Content Marketing
• Make sure to take use of the best stories from your SoMe pages in your blogs and
other areas for content marketing in order to make customers feel valued
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1 How to Engage your Customers

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2 How to Implement a Pull Strategy
1. Increase the validity of your brand by posting content from
customers and employees
2. Provide news releases on products and pay attention to the
response you get from clients

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3 How to stay Dynamic & Visually Appealing
• Change the graphic theme of your SoMe page in accordance with the
current promotion or new product
• Make your page visually appealing and professional by using great
images by graphic designers
• Consistently post updates on promotions to remind clients of your
current campaign

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4 How to Retain Customers
1. Obtain customer information through CRM databases,
Facebook contests and subscription sign-ups
• Analyze and subtract information about your target market
• Follow up with email updates
2. Use Retargeting as an advertising tool

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5 How to Take Use of Facebook Ads
• Boost the reach of your Facebook Campaign by taking use of
Facebook Ads with specified demographic targeting

10. How can Wishpond Help?
wishpond implementations
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12. How Can Wishond Applications Help?
Boost Traffic and Fan Base on Social Media and Company Webpage
Increase Customer Engagement
Differentiate your Marketing Presence and Strategy from your Competitors
Reach New Customer Segments through Promotions that Goes Viral
Easily Acquire Customer Information for CRM
Obtain a Deeper Understanding of your Customers through
Wishpond Analytics
Easy to Use, Low Risk, Low Cost
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Campaign Examples
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14. Starter Contests:
Intermediate Contests:
Advanced Contest:
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Application Suggestions from Product Suite
• Social Offers
• Sweepstakes
• Photo Contests
Boost your Coffe Shop with Wishpond

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Social Offer
Why create Group Offers for your Coffee Shop?
• People love FREE – Coffee is not an expensive commodity to give away
• Creates buzz about your product and build habits
• Customers visit your SoMe page more frequent and winners of
claimed offers gets accustomed to drink your coffee in store
• Easy to participate and manage
• High Potential for going viral and becoming a trend
• Great way to easily boost fan base and acquire customer information
• Applicable on all social media platforms and mobile devices!

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Social Offer Landing Page Example

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Sweepstakes
Why create Sweepstakes for your Coffee Shop?
• Low involvement purchase on coffee – Lowest barrier to entry
 Easy to participate for customers and win coffee related prices
• Potential for spreading rapid awareness through Like-Gating
• Great way to easily boost fan base and acquire customer information
• Applicable on social media platforms and mobile devices

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Sweepstake Website Example

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Sweepstake Twitter Example

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Why create a Photo Contests for your Coffee Shop?
• Most engaging type of online content
– On Facebook - photos generate 50% more Likes and 100% more comments
than other content
• Relates and promotes to the product your selling
– Example: Ask your customers to show where they best enjoy your coffee
through uploading and voting on photos
Photo Contest

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Photo Contest Landing Page

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Wishpond Analytics
How Does Wishpond Analytics help?
• Real-time reporting to help optimize campaign while running
• Complete break-down of who your leads are
- Interests, Demographics: Age, Gender & Location
• Segmentation tools to analyze each of your customer groups
• Complete email-address list over participants to further target customers

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Wishpond Analytics Example

25. What to Keep in Mind When Creating a Campaign
Identify the desired outcome before choosing your campaign
Give a prize worth participating for that relates to your brand
Make sure the campaign is easy to understand and participate in
Promote your campaign through all channels – and use Visuals!
Remember to engage existing customers
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26. Learn with Wishpond
GOOD LUCK!