The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
18. Yes.
I have found my holy grail of
category page optimization.
I now will become world
famous and people will ask me
to reveal my secret
everywhere.
28. No matter what the bullets said, the
green checkmark versions always
won.
29. And so the green checkmark myth was born
This product sucks
Burning your money is better than buying this sh*t
Read my lips: DO NOT BUY THIS!
@agconsult
86. 32,5% more people reach this point:
- Our version: 69,45%
- Original: 52,41%
44,1% more people reach this point
100% more visitors go to a product detail page
76,2% more requests for quote
57,8% more brochure downloads
87. Use tools to find where the problem
areas are
And use your brain or user input to make them better.
@agconsult
104. Some of my favorite questions
• On website
• What is the purpose of your visit to our website today?
• What are the most important things when buying …?
• What convinced you the most to decide to ask a quote?
Was there something that made you hesitate? If so, what?
• Existing clients
• What would you miss the most when your X broke down / when we took away X
• What do you like the most about X
• What's the most important thing X helped you to achieve?
105. On the homepage of a webshop,
do you push products or
product categories?
106. What is the purpose of your visit to our website today?
107. + 188% more clicks
+ 75% more sales from homepage visitors
108. Push product categories instead of
individual products
This depends from site to site. But most of the time it works. Big time.
.
@agconsult
109. What is the purpose of your visit to our website today?
120. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
www.slideshare.net/agconsult
Already more than 3.216 downloads
100 geweldige ideeën 4 weken per test = 7,5 jaar om je testen te voltooien.
Prioretiseren
Tijd en geld om test te maken
Verwachte impact
Tijd en geld om finaal te implementeren
100 geweldige ideeën 4 weken per test = 7,5 jaar om je testen te voltooien.
Prioretiseren
Tijd en geld om test te maken
Verwachte impact
Tijd en geld om finaal te implementeren
100 geweldige ideeën 4 weken per test = 7,5 jaar om je testen te voltooien.
Prioretiseren
Tijd en geld om test te maken
Verwachte impact
Tijd en geld om finaal te implementeren