Departemen Ilmu Komunikasi, FISIP UI

1. Bisnis Industri
Media TV
Konvergensi & Divergensi
(Platform, Layanan, Alat Perangkat, Industri)
Pasca-sistem Hibrida
Amelia Day
25 November 2011

2. SEBELUM UTS
Pasar 2 Sisi, Gratis,
HBB, HBI, IPTV,
Ekonomi Waktu Senang-senang

3. Dimensi Media Hari Ini

4. Dimensi Media Hari Ini
TV OVER
BROADBAND
TVRO

5. KONVERGENSI DIVERGENSI

6. ADA
APA
?

7. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006

8. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006

9. Steve Burdon, The convergence continuum model: a framework for analysing regulatory reform in
Asia-Pacific, OFCOM essay, 2006

10. Bagaimana Produser Media Hari Ini?

11. Model Bisnis “Produk Hiburan”
Buy 1
“Buy” 1
Get All Buy Only 1 FREE
Get All download
physical
subscription
product

12. Media, content, pipe… ?
SCARCITY v. ABUNDANCE

13. Scarcity Abundance

14. Scarcity Abundance

15. Scarcity Abundance

16. Scarcity Abundance

17. KELANGKAAN MEDIA v.
KERIUHAN MEDIA

18. Scarcity Abundance
• Media sedikit • Penonton,
pendengar banyak
• Scarce media • Abundant attention

19. Scarcity Abundance
• Media banyak • Klaster penonton,
pendengar
• Abundant media • Scarce attention

20. Scarcity Abundance
• Return on • Kita pikirkan
investment bersama, nanti
BUSINESS MODEL
Chris Anderson, Wired, 2006

21. Scarcity Abundance
“Everything is “Everything is
forbidden unless it permitted unless it
is permitted” is forbidden”
RULES OF THE GAME
Chris Anderson, Wired, 2006

22. Scarcity Abundance
Paternalism Egalitarianism
(“we know (“you know
what’s best”) what’s best”)
SOCIAL MODEL
Chris Anderson, Wired, 2006

23. Scarcity Abundance
Top Down Bottom Up
DECISION PROCESS
Chris Anderson, Wired, 2006

24. Scarcity Abundance
Command & Control Out of Control
GAYA MANAJEMEN
Chris Anderson, Wired, 2006

25. Demokratisasi “Isi Siaran”
Kami mulai melihat pergeseran dari peran yang sangat terbatas dari
karyawan dan konsumen di ekonomi industri (media), yang
membuat mereka lebih fleksibel, lebih memiliki peran dalam
bekerjasama, setidaknya untuk beberapa bagian dari kehidupan.
... [i]nformasi, pengetahuan, dan budaya sekarang memungkinkan
lebih banyak lagi orang berkreasi untuk ekonomi industri informasi
ini, tetapi juga memungkinkan setiap individu dengan berbagai gaya
khasnya melampaui filter media massa di periode lalu.
The Wealth of Networks, How Social Production Transforms
Markets and Freedom, Yochai Benkler, Yale University Press, New
Haven and London, 2006

28. CHAOS OF COLLIDING MEDIA
Steve Curran, Convergence design: creating the user experience for interactive television, 2003

29. Amartya K. Sen (1933-...)
Nobel Prize winner in Economics 1998
On economic of abundance:
"We live in a world of unprecendented opulence,
of a kind that would have been hard even to
imagine a century or two ago" (1999, xi).
Kita hidup di dunia kemewahan yang tak terduga, dari
jenis [kehidupan] yang sulit bahkan untuk dibayangkan
satu atau dua abad yang lalu.

30. Amartya K. Sen (1933-...)
Nobel Prize winner in Economics 1998
… the capacity to produce is not the central
question.
Development is.

31. Bibliografi
Eric von Hippel, Democratizing innovation, MIT Press,
2005
Steve Curran, Convergence design: creating the user
experience for interactive television, Rockport
Publishers, 2003
William M. Dugger, James T. Peach, Economic
Abundance: An Introduction, ME Sharpe Inc., 2009
Yochai Benkler, The wealth of networks: how social
production transforms markets and freedom, self-
published, 2006
Chris Anderson, Economics of Abundance, Wired, 2006

32. NEXT WEEK
2 Desember 2011
Perhitungan Industri Telekomunikasi dan
Media di Indonesia