1. GIP – Implementation Planning for
Tier 3

3. Common
mistakes.

4. “
We use the channels which are
planned for us every year, without
understanding what the strategy
needs

5. “
We do not come up with new
channels if need for specific
strategies

6. “
We try to implement strategies
without connecting it to the
exchange timeline

7. “
We do not reach all of our audiences

8. “
We spread the same message to our
all our audiences

9. “
We spread the wrong message to via
the wrong channel

10. Why?
We need plan how to
bring strategies from
the MC to LC level!

11. Session Objectives
I understand how to
plan implementation
activities for projects to
grow programs
(involving FO and BO)

12. The Steps.
1. Decide
your
targets
audiences
2. Define the
channels you
need per
target
audience
How to build an implementation plan.
3. Define the
key messages
for that
audience/per
channel if
needed
4. Cross check
the channels to
prioritize
messages &
check timeline
for
implementation

13. Prog
ram
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Implementation
plan
Activitie
s
Resp
Implementation
plan
Activitie
s
Resp
Implementation
plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)

14. The Output

15.  With who do you need to implement this
strategy?
 Connect this directly to the clusters from
the growth model
 Think of MC, LC VPs (FOBO), members,
Boards, externals etc
Target Audience

16. NOTE
With deciding which
audience you need to
reach,
take into account your
growth model &
clusters!

17.  What is the timeline of implementation for this
strategy? Which channels are available?
 Connect the channels to the audiences
 Understand what the channel can be used for
(which message)
 Come up with new channels or adjust current
ones if needed!
Channels

18. Internal Comms

19.  Create key messages for every
audience!
 Customize for different channels
if needed
 Not every audience needs to get
the same message!!
Message

20.  Yay! You know how you want to implement your
strategies!
 Now you need to take a look at the channels… are
you overloading them?
 You cannot send too many messages in one
channel!
 Is the timeline supporting the strategy
implementation?
Channel Check

22. Let’s Make it Happen!