Five Simple Rules to Avoid Marketing Failure
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Lisa Trosien, ApartmentExpert.com presents on marketing failure at the 2010 AIM Conference.
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Five Simple Rules to Avoid Marketing Failure
- 2. #1. Sometimes a Name Change Is in Order
- 5. #2. Know Your Audience
- 6. Is there a class divide online?
- 7. People in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.
- 8. #3. You’re Ultimately Responsible for What’s Out There
- 10. OOPS!
- 13. #4. Beware the Rogue Marketer
- 14. Let’s use a “Twilight photo”…no one’s using those!
- 16. #5. If You Ask for Help, Make Sure the “Help” Knows What It’s Doing…
- 18. What the broker is showing…. What the property really looks like
- 19. For Rent Front Cover Spring 2009
- 20. For Rent Spring Standard Ad 2009
- 21. For Rent Winter Standard Ad 2009 - Hired New PR/Ad Firm -Redirected demographic marketing
- 22. For Rent Front Cover Winter 2009