Video Marketing - Phil Schulz

Marketing Multi-Family Properties with Web Video

WHAT IS TURN HERE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: Nielson/NetRatings, March 2006 VIDEO-ENABLED TECHNOLOGY CATCHES ON ,[object Object]

2000 2008 QUALITY PRODUCTION MORE AFFORDABLE ,[object Object],Production crew Camera Sound equipment Lighting kit Editing software Computer TOTAL $500 $3,000 $750 $2,000 $750 $1,500 $8,500 Production crew Camera Sound equipment Lighting kit Editing station Post production crew Post editing studio time TOTAL $1,500 $75,000 $3,000 $5,000 $50,000 $3,000 $1,500 $139,000

VIDEO POPULATES THE WEB ,[object Object],[object Object],[object Object],[object Object]

USER INTEREST IN WEB VIDEO ON THE RISE ,[object Object],Source: Online Publishers Association, March 2006

ONLINE VIDEO – A COST EFFICIENT WAY TO REACH YOUR MARKET ,[object Object],[object Object],[object Object],*Information Week Online, January 2008 : http:// www.informationweek.com/news/showArticle.jhtml?articleID =205901461

DRIVE TRAFFIC AND SALES Source: Kelsey Group User View Study 2007 Source: Online Publishers Association, March 2006 24% Made a purchase 30% Consumers went to the store 55% Consumers visited the web site After Viewing an Internet Video 17% Clicked on a pop-up or text link 33% Used a search engine to get more information 40% Visited a Web site mentioned in the video 40% Clicked on one of the “related links” Action Taken From Viewing Online Video

ADVERTISER INTEREST IN VIDEO GROWING ,[object Object],Source: eMarketer, November 2006

GOOD CONTENT IS KING! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT MAKES A GREAT WEB VIDEO More Visuals: Add archival, pictures and graphics work, if it gives you a fun break from video speeches or gives the piece depth. Pacing is crucial: Whereas TV is a "lean back" experience, web video is "lean forward" and viewers are expecting to be constantly engaged. Web video must be well-paced or your viewer may click elsewhere. A strong story: Include a narrative, no matter the subject. The Grabber: Each video should include one insightful or personal shot or line; the hook, the grabber. People being real and personal: Not canned, overly scripted or over-prepped. Authentic messages are the key.

WATCH OUT FOR PITFALLS ,[object Object],[object Object],[object Object],[object Object]

DISTRIBUTION - THE OTHER HALF OF THE EQUATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

VIDEO ENGAGEMENT ,[object Object]

VIDEO INDEXING SITES - BROAD DISTRIBUTION ,[object Object]

DISTRIBUTION THROUGH VIDEO INDEXING SITES

DISTRIBUTION THROUGH AGGREGATORS ,[object Object],[object Object],[object Object]

Thank You! Phil Schulz Director of Sales TurnHere, Inc. [email_address] 510.658.9292 x147 www.turnhere.com

Video Marketing - Phil Schulz

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Video Marketing - Phil Schulz