This document summarizes the key points from a webinar presentation about attracting and converting new patients through digital marketing. It discusses developing a social media strategy, providing examples of content and metrics from client case studies in the medical industry. It also covers how social media and search marketing intersect, and analyzes the website performance of over 70 medical sites to evaluate metrics like speed, mobile-friendliness, and technical SEO issues. The presentation concludes by offering a free website performance analysis to attendees.