1. Managing a Billion
Dollar SEO Strategy
Ayima Insights
2016/03/10
Private & Confidential - Not to be distributed

2. What is Enterprise SEO?

3. They are Huge…

4. Relationships!

5. Where’s my Hockey Stick?

6. Performance ‘Hockey Stick’

7. External (Client) Engagement

8. Why Clients
Use an Agency

9. We Make Friends

10. Purpose / Title: Speak Their Language: IT Team
If I am talking to the web operations team say we need to:
• Reduce Errors
• Eliminate Redirect Chains
• Block Bots
We won’t get much buy-in.
But if instead I say “Reduce Unnecessary Requests or Save Resources” I’m talking their KPIs.
Design: [ animated change from what we want vs what we say? ]
Sources: (ideas from SEJ deck slide – next - delete)
Next Lead in: We can change the language, or we can change the approach…
Synchronize: IT Team

11. Change Your Angle

12. Understand the
Political Landscape

13. Purpose / Title: Get to the Point
Executives are busy, We all are. The greatest thing about the internet is also the greatest downfall. We can be
connected to limitless information, or we can be inifinitly distracted. Flooded by emails, and you want to send a 20
page POV, or a 95 page audit? It will NOT get read.
So the Ability to be concise is critical! Main points need to be described in the first sentence of an email and
convey priority and importance. Pitch around a business case (business KPIs)
o Summary, Conclusion, Action, etc.
o Screenshot
Design: [ IMAGE ]
Sources:
Next Lead in: So, that is how we set up our client engagement, but how do we structure our team to ensure
success.
Get to the Point

14. Internal Team Support

15. Efficiency: Automation

16. Purpose / Title: Efficiency: Project Management
Integrating into the Systems at Verizon
Building our own custom tool to manage the deluge of tasks
MIGHT KILL THIS SLIDE…SEE Eric’s representation on next slides
Design: [ IMAGE ]
Sources:
Next Lead in: DDD
Efficiency: Project
Management
Client
Ayima
New Client
Project
Ayima creates
SEO solution
Engage
Ayima
Deliver
solution
to Client

17. Being There: IT &
SEO Collaboration 2015
2016
426 Hours supporting IT
368 tickets tested
39 SEO Releases

18. Making Great Consultants

19. Enabling Positive Culture

20. Cheers!