A road show is a presentation by an issuer of securities to potential buyers. The management of a company issuing securities or doing an initial public offering (IPO) travels around the country to give presentations to analysts, fund managers and potential investors. The road show is intended to generate excitement and interest in the issue or IPO, and is often critical to the success of the offering.
2. What is a 'Road Show'
A road show is a presentation by an
issuer of securities to potential
buyers. The management of a
company issuing securities or
doing an initial public offering (IPO)
travels around the country to give
presentations to analysts, fund
managers and potential investors.
The road show is intended to
generate excitement and interest in
the issue or IPO, and is often
critical to the success of the
offering.
3. Why 'Road Show'
Planning and execution of promotion programs
Launching and presentation of new products
Organization of shows and sponsoring
Consumer contests
Tasting sessions
Research and monitoring
Models and showgirls
Sampling of products, leaflets and presents
4. Features of 'Road Show'
Collecting adequate data from the live promotional show
Monitoring the interest of the public
Promoting through market activations, human banner or
society promotions
Promotion through mobility display van, special effect, or
through installation of canopies, etc.
5. Benefits of 'Road Show'
A roadshow is a fast and cost effective marketing tool
It can have a direct effect on your sales
You meet the exact target group you need
You develop direct marketing contacts
Enables the brand to create its own identity among the public.
Audio visual impacts are more compared to only visual impact.
The road shows follow the process to grab the attention of
more number of customers.