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| Resources
 SEPTEMBER 2015
simplify work
Simplifying Retail
How retailers are leveraging Wooqer to simplify work
As per an Accenture study, most companies commercialize less
than 1 in 5 innovative ideas and even the most innovative ones
commercialize <60% of their most promising ideas. “The underlying
cause of this discrepancy is an imbalance in the innovation process:
most innovation processes focus overwhelmingly on idea
generation and not execution to value” says the study
If any of the above statements (incidentally coming from retailers
such as yourself) resonate with you, it’s likely that you need to
enable your team with an execution tool. A tool that frees them
from cost decisions, resource availability and long vendor selection
and procurement cycles. A tool that enables them to turn their
ideas into reality, instantly.
The Background
SEPTEMBER 2015 |
 2	
  
Why does it take forever
to get new initiatives off
the ground?
Can we get things
done faster?
I used to love
Whatsapp till I realized
how much intelligence
we are losing to it..
Over the years, we have acquired
some great technologies.
Unfortunately it’s a nightmare
getting people to use them and
getting them to talk to each other..
I see my team having
loads of ideas. Would like
to see more execution!
How do I get visibility into
what’s happening at each
customer touch point?
Wooqer is a web based platform that provides a set of building
blocks which business users can put together to create solutions for
their day to day execution needs ‘within minutes’.
You can disseminate, assimilate and structure information with out-
of-box Mobility, Analytics and Social.
Enablers in form of Reminders, Notifications, Milestones and
Handovers amongst others, ensure timely closures and interventions.
The underlying Wooqer Analytics Engine brings back measures to
ensure loop closure.
APIs allow information to come in from or be consumed by any
other systems.
An engaging, integrated platform that brings multiple programs
together on a common mobile + browser enabled interface delivers
great adoption.
Unlimited possibilities emerge as Business users go DIY (Do it yourself)
and self create solutions without external dependence in the
shortest possible time.
3	
  
The Wooqer way
SEPTEMBER 2015 |
! SOP Module
! Product Manuals
! New Product/Season Launch
MENTOR MESSAGE MONITOR MEASURE
! Stock take
! All audits (SOP, Stock, Legal..)
! Snag reporting /Helpdesk
! Daily sales report (with walk-ins)
! Task completion
! Store walks
! Promo launch
! Monthly Sen Mgmt comm.
! Know your managers
! Visual Merch
! Operations
! VM Manual
! Plano-gram rollout/share
! Prop set up
! VM Concept
! Best VM implementation
! Dispatch schedule
! VM Inventory
! Implementation checklist
! Materials request
! VM Audit /review
! Vendor implementation
! Invoice approvals
! Marketing
! Legal
2015
! Brand Manual
! Loyalty program training
! Promo FAQs
! Promo announcement
! Marketing calendar
! Most recent ads/ promos
! Marketing expense approval
! Promo trackers
! Outdoor media tracker
! Customer profile
! Marketing collateral ordering
! Lost sales tracker
! Compliance training
! Store Inspection handling
! Legal Metrology training
! Regulatory changes
! Notice updates
! Compliance Audit
! Global Stock counts
! Notice/ Summons tracker
! License renewal management
! Notice / Summons reporting
! Agreements database
! New employee induction
! Employee skilling (sales,service)
! Ongoing trainings/ certification
! Training calendar
! Pre-session reading
! Post session engagement
! Learning progress
! Nominations
! Training attendance
! Training feedback
! Needs Analysis
! Assessments(E-tests)
! Learning
! Store
Development
! Policies | Brand identity kit
! Store selection guidelines
! Document repository
! New store announcement
! Status updates | Delays
! Milestone achievement
! Work completion status
! Snag closures
! Renovation tracker
! Completion within SLAs
! New ProductLaunch
! Digital Catalogue
! Product presentation (video)
! Customer complaints
! Customer requests
! Stock requests
! Selling tips
! Market Trends
! Discussion forums
! Product / Buying ! Product feedback
! New Product ideas
! Competition tracker
Retailers leverage wooqer for
Simplifying Retail Operations
Post every store visit/walk, each of the 16 Area Managers created Review
reports on excel and sent them to Anjan, by e-mail. Anjan was responsible
for ensuring that each store’s visit report was received, all snags were
reported to respective functions and timely action taken to close these
snags. Having to deal with reports coming in different formats, follow ups to
get all reports and to get status on snags reported, were activities taking
away a large chunk of his effort.
Anjan leveraged Wooqer to digitize the process. Area Managers no longer
do the Review reports on paper followed by typing them out on a PC. They
access the Wooqer mobile app where the review checklist is completed
and evidence uploaded real-time. As they do so, issues are reported to
respective functions, online, with ability to track status centrally. Manual
follow ups have been replaced by automated ones that ensure that all
stakeholders know their pending tasks and can prioritize efforts.
In < 6 months, Anjan has reduced his effort from 14 days / cycle to 3 days /
cycle, leading to saving of 200 mandays / year for the organization. What
the Management finds priceless, is the real-time visibility and timely
resolution.
Anjan’s idea, his execution, his success, with a little help from Wooqer!


The wooqer Advantage
ü  The ability to set up a workflow and assign responsibilities was necessity
ü  Mobility ensured necessary adoption and feasibility.
ü  Reporting made SLA tracking feasible.
ü  Reminders ensured timely action and
ü  Notifications drove timely interventions
ü  DIY enabled evolution of process post initial launch
Company Vedant Fashion Pvt Ltd
Function Retail Operations
Segment Apparel Retail
Size 300+ locations
Format COCO | FOFO | SIS | MBO
On Wooqer since 2015
Overview Currently at 300+ EBOs, 100 Shop in Shops and
500 Multi Brand Outlets (MBO), across India,
U.S.A., U.K., Nepal, Bangladesh and Middle
East, this Indian apparel retailer has ambitions
to double strength by 2018. Global is their local.
4	
  SEPTEMBER 2015 |
Business Impact
200 mandays / year
saved through single
intervention
Checklists | Reports | Audits | Tasks
Wooqer has given me a
platform to streamline and track
my operational reports across all
stores and Area Managers. Its
time saving platform, simplified
process and knowledge sharing
have helped me a lot.
Anjan Bose
Operation Manager
Simplifying Product Training
“We have been looking for an intranet solution for almost 18 months now,
but nothing seemed to meet needs of all our functions and the available
budget. With Wooqer, we have finally found a fit”
Having said this, the CEO of this electronics major took very little time to get
his organization on Wooqer. Communication, employee engagement and
learning/ knowledge management were some of the core areas that the
organization has leveraged Wooqer for. While multiple achievements have
been reported, it reached new heights when the Training Manager went on
to convert all product trainings into videos, broadcast and tracked for
consumption on Wooqer, backed by live chats to address FAQs and a
fortnightly assessment program to ensure that every single sales person
understands the product. Engagement and communication continued in
tandem with this skill enhancement drive.
6 months hence, sales numbers increased by 20% across their 1500+ strong
sales team, and conversion ratios increased by 15%. 150 out of these 1600
sales people had increased sales by 100% or more.
Their idea, their execution, their success, with a little help from Wooqer…





The wooqer Advantage
The combination of Mobility, Social, Video capability and Analytics played a
very critical role in the success of this effort. And the outcome may have
been very different if even one of the ingredients were missing.
ü  Mobility meant that every single sales person had access to the content
as and when needed.
ü  Videos brought in effectiveness,
ü  Social ensured engagement and logins and
ü  Analytics helped identify and address gaps.
Company Electronics Major
Function Retail Operations, Learning (HR)
Segment Electronics Retail
Size 100+ locations | 3000+ employees
Format EBOs + Shop-in-Shops + MBOs
On Wooqer since 2012
Overview A consumer durables company with users on
Wooqer ranging from R & D and manufacturing
to multiple sales channels
5	
  SEPTEMBER 2015 |
Business Impact
20% iésales
150 sales people
doubled sales
15% é Conversions
Induction | On the job learning | Social | Best Practices
Simplifying Visual Merchandising
“How do I reduce time and effort required for implementing VM standards
for multiple concepts across stores, and ensure consistency across stores?”
This was the question that the VM head at this Larger format retailer had in
mind, when he first heard of Wooqer. Akash has since implemented an
extremely robust Visual Merchandising program for the company.
All VM guidelines are uploaded on Wooqer and made available to VM reps
and regional teams within minutes. They access them through the PC or
even from their mobile while on the shop floor. As they complete the
implementation, pictures for the respective window, concept or category
get submitted to the respective Regional Managers who review all pictures
against a standardized checklist, that’s evolving with time. As they provide
feedback and rate pictures, a VM Scorecard is automatically generated.
This scorecard is a base for appraisals for all.
As the team got started on Wooqer they achieved 74% compliance across
stores with the first quarter with each store undergoing an average of 1
review/ month. 18 months hence, they consistently see 100% compliance
and stores are going through an average of 2.1 reviews/ month. All this while
savings effort worth USD 15000 / year.
Their idea, their execution, their success, with a little help from Wooqer!


The wooqer Advantage
ü The Do-it-yourself (DIY) approach helped the team get started despite very
quickly and evolve the process with on-ground experience. A system based
approach could have led to serious execution delay or cost of change
emerging as a challenge.
ü Analytics in form of the Scorecard helps bring accountability as each team
member is now responsible for and impacted by his/ her actions. Getting
every team member to do his/ her job is no longer someone’s job
ü Mobility brings in additional value as most work happens on premise, while
on the move.
ü Visual evidence with date/ time stamp brings in credibility.
“ I s e e t h e b u i l d u p o f
accountability as the single
biggest benefit”
Head, Visual Merchandising
Company International Retailer
Function Visual Merchandising
Segment Lifestyle Retail
Size 40+ locations | 5000 + employees
Format Large format stores
On Wooqer since 2013
Overview The company retails national and international
Brands as well as Private labels across multiple
concepts and is one of the largest retailers in
India.
6	
  SEPTEMBER 2015 |
Business Impact
Built Accountability
20% ê effort
~USD 15000 cost
savings/ year
Quarterly VM review compliance
Rollout | Review | Scorecard | Standards
Simplifying New Store Opening
I want to set up a standardized New store opening process that ensures that
we open stores efficiently and in time, while minimizing confusion and errors.
That’s the mission that Mark Johnson (name changed) took up when he
moved from a Retail Operations to a New Store Development role. He
started by identifying the individual tasks being done by each stakeholder as
part of the currently unstructured New store opening process and
understanding the interdependencies.
Having gotten the base information together, Mark created a New Store
Opening tracker on Wooqer. This enabled assignment of tasks with due
dates to all stakeholders, by a central resource. Each stakeholder could
report back progress directly from their mobile or a PC, as they completed
tasks. Reminders ensured that they did so in time. Notifications ensured that
Mark always knew when something was getting delayed and could
intervene in time. A real-time standardized dashboard gave every single
visibility into the expected store opening date, current status and all
underlying files.
As per Mark, this has helped bring in accountability within team and as he
publishes periodic analytics on task completion against SLAs each functional
head gets visibility into needed interventions and effectiveness of past
interventions.



The wooqer Advantage
ü  The ability to set up the process very quickly and evolve it over time was
a key differentiator as the need was not very clear at start and the
process went through 12 significant changes.
ü  Mobility played a big role as most reporting happens from the field.
ü  Reminders and notifications play a big role in ensuring timely completion
ü  Out-of-box reports and APIs to enable custom reports have both been
critical success factors.
Company International retailer
Function Retail Operations, Store Development
Segment Lifestyle Retail
Size 100+ stores | 3000+ employees
Format COCO | FOFO
On Wooqer since 2012
Overview A mass market retailer catering to value
conscious customers across multiple product
categories in the lifestyle domain
7	
  SEPTEMBER 2015 |
Business Impact
Average of 2 days
faster opening across
52 stores led to
Track tasks | Monitor status | Orchestrate project
Simplifying Employee satisfaction
Could a single week create a positive step up in work climate at an
organization ?
A progressive thought emerged at Arvind Exports - giving every employee a
voice would help foster engagement. Arun Singh was driven by the thought,
but he needed a execution platform.
With knowledge of Wooqer, he was empowered to reach employees from
each part of the organization quickly at no additional cost. Arun was
decisive, he would take help of Wooqer. Surveys for work climate and
management feedback were created and launched within a week on the
platform.
The employee response was very fast and meaningful, in just few days most
employees from each function and level, had taken the survey. The insights
on the work climate and organization was transforming. Employees felt
heard and appreciated, each senior manager had in their hands a valuable
report card to action. So a single week could result in a significant
engagement upswing ... with a little help from Wooqer!










The wooqer Advantage
ü  When need arose, there was no need for the cycle of requirements
gathering, vendor search, selection, procurement, development and
implementation. 30 minutes is all it took to get the program created on
Wooqer. The idea to execution cycle was reduced to less than 3 days.
ü  Ease of use meant that the not so tech savvy audience could
participate without requiring much handholding
Company Arvind Exports
Segment Manufacturing
Size 6 factories
Format NA
On Wooqer since 2011
Overview Arvind Exports is the manufacturing arm of the
Exports Business of Arvind Ltd. With 6
manufacturing units for shirts, denims and suits,
it is one of the largest garment manufacturers
in India.
8	
  SEPTEMBER 2015 |
Business Impact
Cost displacement :
New system
procurement
“Wooqer provides a robust
platform to address core and
peripheral issues of business…
and helps immensely”
Arun Kumar Singh
Head, HR
“Work climate survey was
really useful in expressing one’s
views fairly without any
apprehension. Thanks a top to
Wooqer for making this
exercise a breeze”
Rghavendra Singh
HR Manager
Survey | Appraisals | Analytics
Simplifying Customer Feedback
""How do we take our customer experience to the next level, and ensure it is
consistent across outlets?"
Rhianna was passionate about enhancing customer experience to the next
level. A brain storming session with Dhruv, led to a thought - capturing
unfiltered customer voices at the outlets would help them with insights they
needed, to help achieve their goal. But they needed a platform to help
them execute. They thought of Wooqer - it was already at all the stores, and
there was no additional cost to using it. The decision was simple, they would
use Wooqer!
The customer feedback form was created by the team in a few hours on
Wooqer, and made available to all the stores. Store staff was trained on how
to capture the feedback, and the plan was put to action! Customer
feedback started flowing in, and in a matter of days around 1500 surveys
were completed and received. With Wooqer survey analytics, many
actionable insights were gathered to help the team raise the bar for
customer experience. So 1 week could help transform your customer
experience …with a little help from Wooqer.




The wooqer Advantage
ü  Integration APIs were critical to the success of this program as it enabled
integration with the Loyalty coupon software being used by customer
and instant issue of discount coupons, the tool for providing instant
gratification
ü  Analytics with trend reports covering multiple periods enabled insights
Company Bestseller
Segment Apparel Retail
Size 100+ locations |
Format Company owned EBOs
On Wooqer since 2012
Overview Bestseller is a Denmark based apparel retailer
with 11 Brands being sold through 5700 stores
across 43 countries.
9	
  SEPTEMBER 2015 |
“Communicating with the
customer directly, eliminating
middle men and instant
gratification for honest
feedback was made easier
thanks to Wooqer.”
Dhruv Bogra,
Operations Head
“With the help of Wooqer we
could capture honest
customer feedback to
improve customer experience
and ensure consistency across
all touch points at the
Exclusive Brand Outlets”
Rhianna Prabhu,
Dep Mgr, Vero Moda
Business Impact
20% é sales
150 sales people
doubled sales
15% é Conversions
Survey | Analytics | Public process
Simplifying Performance Management
“Performance Management is a great opportunity to energize the team for
their best performance. But a manual process using excels, mails and phone
calls, that too across 130+ locations spread across the country just makes it
too slow!”, said Ujjwal, passionate about helping his colleagues perform their
best.
With their distributed team growing day by day, the time and effort for
completing the process was increasing with every cycle. Ujjwal felt the need
for the right execution platform to accelerate. With knowledge of Wooqer,
and the platform already in use by all employees and geographic locations,
he felt empowered to reach every location and employee quickly. With no
additional cost of moving the process, the decision was simple, he would
use wooqer! Once the decision was made, the result was swift, the
appraisals were created on wooqer in less than an hour! They were
launched to all employees in the performance cycle. Employee
appreciation flew in thick and fast, appraisals were finished faster than ever
before. Ujjwal was happy, not only was the performance cycle done very
effectively, it was done in only a fraction of the time spent earlier, across all
teams. That was a bonus performance benefit!
So a single day resulted in performance trigger … with a little help from
wooqer!

The wooqer Advantage
With the platform already established, there were no cost/ resource
decisions or internal/ external dependencies in time of need. When need
arose, execution took just a few hours. The Wooqer Analytics engine auto-
aggregated reports, minimizing effort needed to complete the exercise.
Company Mahindra Retail
Segment Niche Retail
Size 100+ locations
Format COCO | FOFO | Distribution
On Wooqer since 2011
Overview Mahindra Retail is the 16.7 Bn USD Mahindra
Group’s retail venture. It caters to the niche
mother and child target market through its
retail, distribution and e- Commerce channels. I
10	
  SEPTEMBER 2015 |
Wooqer was very helpful in
crashing data collection time
across our locations and
saved a lot of time for entire
organization. It was very easy
to access ready collated
data for our use on Wooqer.
Ujjwal Ojha, HR Maager
Business Impact
~USD 20000/ year
Cost displacement :
New system
procurement
Onboarding | Engagement | Appraisal
Simplifying Employee Engagement
Being a Brand with a predominantly male customer base, Van Heusen
couldn’t stay unaffected by the cricket craze prevalent across the nation
every cricket season. Since IPL started in 2008, it meant lower walk-ins, lower
sales and demotivated staff.
The Learning Manager, enabled with Wooqer, responded with the Van
Heusen Premier League (VPL), a contest designed to convert this adverse
situation into an opportunity.
Leveraging multiple facets of the Wooqer platform, the team started with an
objective and went on to doing a great launch, disciplined communication
and continuous evolution.
The contest was kick-started with a video announcement and a news
headline on Wooqer to ensure visibility for the entire network. Each day 4
teams played against each other for the highest target achievement and
also got points, or runs for crossing certain benchmarks. In true cricket spirit,
there was a man of the match each day and a regional song was
dedicated to the winning team and shared with all teams for playing in-
store.
A 10% increase in Average Basket size for the period, and the achievement
of the highest basket size in nearly 27 months, was the single biggest revenue
impact. The level of engagement and involvement of the entire frontline
was beyond anything that the Brand had seen in the past with every single
employee working towards making his/her team win. Regional Managers
covered up for missing sales staff at stores to help their teams achieve
targets. People did not take offs in order to not miss a match. Stories of every
single success were proudly shared by all and encouraged by peers from
other regions leading to bonds getting built. Stores stretched the extra mile
with whatever they could do to contribute to the Region’s success. Stories of
heroic efforts were created every single day. Attrition rate at stores fell by
50% over the 2 months that the initiative lasted with a lot more people
opting to stay back despite all other factors remaining constant.
This is the power of a timely and engaged execution!

The wooqer Advantage
With the platform already established, there were no cost/ resource
decisions or internal/ external dependencies in time of need. When need
arose, execution took just a few hours. The Wooqer Analytics engine auto-
aggregated reports, minimizing effort needed to complete the exercise.
Company Van Heusen
Segment Apparel Retail
Size 100+ locations| 1000+ employees
Format COCO | FOFO
On Wooqer since 2011
Overview Van Heusen is a 22 year old premium lifestyle
apparel Brand with 125 consignment stores
spread over 65 Indian cities at time of this
execution. In India, the Brand is managed by
Madura Fashion & Lifestyle.
11	
  SEPTEMBER 2015 |
Business Impact
10% é ATV
50% ê attrition
No additional cost
Videos | Social | Contests
Simplifying Stock requests
As Mahindra Retail grew from 30 to 136 stores, Poornima Srinivas, SCM Team,
at Mom & Me, came across an interesting opportunity and challenge: Stock
transfers between stores or between store and warehouse often happened
on account of product pull-backs or inter store transfers. Both the scenarios
had a direct revenue impact as they meant that products not moving at
one store could be moved to another basis request from a store or an HO
mandate basis analytics. The ability to build a scalable way to manage the
transfers and execute them fast could impact revenues and customer
experience.
Earlier manual efforts led to difficulty in tracking status on requests, missing
out of some requests and mistakes, as volumes starting building up. No
visibility of pickup status led to gaps in stock planning at stores and missed
customer commitments. Investment in technology was not an option, given
other organizational priorities.
This is when the team decided to create their own solution using Wooqer.
As the Stock transfer process moved to Wooqer, all stores as well as HO
representatives could raise a request for pick up of stocks. The SCM team
representative could review all requests, communicate approved requests
to transporters (offline) and get the recipient store to confirm receipt of
stocks.
Over a 2 month period, institutionalization of the process led to the
efficiency of pull back and inter store stock movements. Has resulted in cost
saving in terms of manpower, time and efficiency. Led to clear visibility of
pickups from Inter store transfers. Despite the increase in volumes, no
additional resources were needed. Error rates dropped and there have
been Zero misses



The wooqer Advantage
ü  Ability to set up workflows and track status real-time on the same
platform where stores do all their day to day work ensured adoption and
compliance
ü  Reminders/ Escalation notifications ensure timely action and stock
availability at destination store in time
Company Mahindra Retail
Segment Apparel Retail
Size 100+ locations | 1500+ employees
Format COCO | FOFO | Distribution | eCommerce
On Wooqer since Jan, 2012
Overview Mahindra Retail is the 16.7 Bn USD Mahindra
Group’s retail venture. It caters to the niche
mother and child target market through its
retail, distribution and e- Commerce channels.
12	
  SEPTEMBER 2015 |
Business Impact
é sales
Zero errors
Real-time visibility
No additional costs
“It has led to streamlining and
efficient tracking of the Inter
Store stock transfer process.”
Krishna Kumar R
AVP, SCM
“Has resulted in efficiency and
operations have become more
Structured and organized.”
K Venkatasubramanian
DGM, SCM
“I can now handle many more
requests in the same time and
with the same effort”,
 
Poornima Srinivas
Manager, SCM
Survey | Appraisals | Analytics
Simplifying Compliance
As Manager – Legal & Compliance, for a retail chain with multiple Brands
and sales channels, Ashi (name changed) was responsible for Compliance
standards across the Corporate office, Branch offices and all stores. Having
taken over the responsibility, she started by building Legal & Compliance
awareness across the company. After nearly 6 months of Train the Trainer
programs across cities ,she realized that the exercise was futile as thanks to
attrition and new store opening, the coverage just wasn’t going beyond
25%. A huge time, money and resource investment was being made to just
maintain status quo at this level.
Enabled with Wooqer around this time, she saw hope. Within a quarter of
Wooqer being rolled out for the organization, Ashi went ahead and
converted her training program into videos: a combination of Powerpoints
with voiceover and role play. She rolled this out on Wooqer to the entire
store network and got 97% people certified with an assessment within the
next 30 days. She initiated a quarterly review with the Operations team to
ensure that the certification level stayed above 90% at all times.
Over the next 2 years, Ashi went on to setting up an online Legal audit
program for the company, building a digital License repository and being
the first in the industry to start quarterly Compliance Townhalls towards
building awareness and listening to the store teams’ issues. All on Wooqer!
Her efforts led to a 75% reduction in litigation incidence, nearly 63 lac cost
savings within the first year itself and established a new way of working for
the entire organization.
Her idea, her execution, her success, with a little help from Wooqer.

The wooqer Advantage
Ease of use for both the program creator and the consumers was a critical
success factor as both were new to Wooqer. Videos as a medium of delivery
and ability to track content consumption were necessary hygiene without
which the program would not have been feasible. Social played an
important role in connecting stakeholders on a common forum.
Company Multi Brand retailer
Segment Apparel Retail
Size 1500+ locations| 8000+ employees
Format COCO | FOFO | Shop-in-shops | Distribution
On Wooqer since 2011
Overview With multiple Brands operating through multiple
channels, this is a fairly large and complex
organization structure with diverse needs
across Business units
13	
  SEPTEMBER 2015 |
Business Impact
USD95000 cost saving
75% ê litigations
> 90% coverage
Survey | Appraisals | Analytics
Wooqer works because it is user centric and offers value that leads
to significant Management benefits
Summary
SEPTEMBER 2015 |
14	
  
	
  	
  
HARSH MARIWALLA
Founder & Chairman,
Marico Industries
I see a journey of empowerment
leading to a high degree of
excitement, personal satisfaction and
most importantly, effectiveness in the
kind of work one does.
	
  	
  
NIKHIL RANJAN
CEO
William Penn
Wooqer has assisted in the
democratization of ideas by making
sharing of ideas and thoughts more free
and open.
	
  	
  
RUCHI KARWAR
Learning & Development
Bestseller
	
  	
  
ANURAG SRIVASTAVA
Head – Business Strategy
Madura F & L
I see huge possibilities of managing
Large scale intervention projects on
Wooqer
The strength of the wooqer lies in the
fact that it empowers and enables
everyone to use it according to what
suits them the best.
ü  Great Adoption
ü  No incremental costs
ü  Execution Speed
ü  Future proofing
Mobility
Single interface
Engaging with videos and Social
DIY (Do it yourself)
Unlimited usage/ possibilities
Building Block approach
DIY (Do it yourself)
No incremental costs/ decisions
No tech dependence
Building block approach
No incremental costs/ decisions
Continuously evolving
benefits platform USPs

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Wooqer Retail Case Study

  • 1. | Resources SEPTEMBER 2015 simplify work Simplifying Retail How retailers are leveraging Wooqer to simplify work
  • 2. As per an Accenture study, most companies commercialize less than 1 in 5 innovative ideas and even the most innovative ones commercialize <60% of their most promising ideas. “The underlying cause of this discrepancy is an imbalance in the innovation process: most innovation processes focus overwhelmingly on idea generation and not execution to value” says the study If any of the above statements (incidentally coming from retailers such as yourself) resonate with you, it’s likely that you need to enable your team with an execution tool. A tool that frees them from cost decisions, resource availability and long vendor selection and procurement cycles. A tool that enables them to turn their ideas into reality, instantly. The Background SEPTEMBER 2015 | 2   Why does it take forever to get new initiatives off the ground? Can we get things done faster? I used to love Whatsapp till I realized how much intelligence we are losing to it.. Over the years, we have acquired some great technologies. Unfortunately it’s a nightmare getting people to use them and getting them to talk to each other.. I see my team having loads of ideas. Would like to see more execution! How do I get visibility into what’s happening at each customer touch point?
  • 3. Wooqer is a web based platform that provides a set of building blocks which business users can put together to create solutions for their day to day execution needs ‘within minutes’. You can disseminate, assimilate and structure information with out- of-box Mobility, Analytics and Social. Enablers in form of Reminders, Notifications, Milestones and Handovers amongst others, ensure timely closures and interventions. The underlying Wooqer Analytics Engine brings back measures to ensure loop closure. APIs allow information to come in from or be consumed by any other systems. An engaging, integrated platform that brings multiple programs together on a common mobile + browser enabled interface delivers great adoption. Unlimited possibilities emerge as Business users go DIY (Do it yourself) and self create solutions without external dependence in the shortest possible time. 3   The Wooqer way SEPTEMBER 2015 | ! SOP Module ! Product Manuals ! New Product/Season Launch MENTOR MESSAGE MONITOR MEASURE ! Stock take ! All audits (SOP, Stock, Legal..) ! Snag reporting /Helpdesk ! Daily sales report (with walk-ins) ! Task completion ! Store walks ! Promo launch ! Monthly Sen Mgmt comm. ! Know your managers ! Visual Merch ! Operations ! VM Manual ! Plano-gram rollout/share ! Prop set up ! VM Concept ! Best VM implementation ! Dispatch schedule ! VM Inventory ! Implementation checklist ! Materials request ! VM Audit /review ! Vendor implementation ! Invoice approvals ! Marketing ! Legal 2015 ! Brand Manual ! Loyalty program training ! Promo FAQs ! Promo announcement ! Marketing calendar ! Most recent ads/ promos ! Marketing expense approval ! Promo trackers ! Outdoor media tracker ! Customer profile ! Marketing collateral ordering ! Lost sales tracker ! Compliance training ! Store Inspection handling ! Legal Metrology training ! Regulatory changes ! Notice updates ! Compliance Audit ! Global Stock counts ! Notice/ Summons tracker ! License renewal management ! Notice / Summons reporting ! Agreements database ! New employee induction ! Employee skilling (sales,service) ! Ongoing trainings/ certification ! Training calendar ! Pre-session reading ! Post session engagement ! Learning progress ! Nominations ! Training attendance ! Training feedback ! Needs Analysis ! Assessments(E-tests) ! Learning ! Store Development ! Policies | Brand identity kit ! Store selection guidelines ! Document repository ! New store announcement ! Status updates | Delays ! Milestone achievement ! Work completion status ! Snag closures ! Renovation tracker ! Completion within SLAs ! New ProductLaunch ! Digital Catalogue ! Product presentation (video) ! Customer complaints ! Customer requests ! Stock requests ! Selling tips ! Market Trends ! Discussion forums ! Product / Buying ! Product feedback ! New Product ideas ! Competition tracker Retailers leverage wooqer for
  • 4. Simplifying Retail Operations Post every store visit/walk, each of the 16 Area Managers created Review reports on excel and sent them to Anjan, by e-mail. Anjan was responsible for ensuring that each store’s visit report was received, all snags were reported to respective functions and timely action taken to close these snags. Having to deal with reports coming in different formats, follow ups to get all reports and to get status on snags reported, were activities taking away a large chunk of his effort. Anjan leveraged Wooqer to digitize the process. Area Managers no longer do the Review reports on paper followed by typing them out on a PC. They access the Wooqer mobile app where the review checklist is completed and evidence uploaded real-time. As they do so, issues are reported to respective functions, online, with ability to track status centrally. Manual follow ups have been replaced by automated ones that ensure that all stakeholders know their pending tasks and can prioritize efforts. In < 6 months, Anjan has reduced his effort from 14 days / cycle to 3 days / cycle, leading to saving of 200 mandays / year for the organization. What the Management finds priceless, is the real-time visibility and timely resolution. Anjan’s idea, his execution, his success, with a little help from Wooqer! The wooqer Advantage ü  The ability to set up a workflow and assign responsibilities was necessity ü  Mobility ensured necessary adoption and feasibility. ü  Reporting made SLA tracking feasible. ü  Reminders ensured timely action and ü  Notifications drove timely interventions ü  DIY enabled evolution of process post initial launch Company Vedant Fashion Pvt Ltd Function Retail Operations Segment Apparel Retail Size 300+ locations Format COCO | FOFO | SIS | MBO On Wooqer since 2015 Overview Currently at 300+ EBOs, 100 Shop in Shops and 500 Multi Brand Outlets (MBO), across India, U.S.A., U.K., Nepal, Bangladesh and Middle East, this Indian apparel retailer has ambitions to double strength by 2018. Global is their local. 4  SEPTEMBER 2015 | Business Impact 200 mandays / year saved through single intervention Checklists | Reports | Audits | Tasks Wooqer has given me a platform to streamline and track my operational reports across all stores and Area Managers. Its time saving platform, simplified process and knowledge sharing have helped me a lot. Anjan Bose Operation Manager
  • 5. Simplifying Product Training “We have been looking for an intranet solution for almost 18 months now, but nothing seemed to meet needs of all our functions and the available budget. With Wooqer, we have finally found a fit” Having said this, the CEO of this electronics major took very little time to get his organization on Wooqer. Communication, employee engagement and learning/ knowledge management were some of the core areas that the organization has leveraged Wooqer for. While multiple achievements have been reported, it reached new heights when the Training Manager went on to convert all product trainings into videos, broadcast and tracked for consumption on Wooqer, backed by live chats to address FAQs and a fortnightly assessment program to ensure that every single sales person understands the product. Engagement and communication continued in tandem with this skill enhancement drive. 6 months hence, sales numbers increased by 20% across their 1500+ strong sales team, and conversion ratios increased by 15%. 150 out of these 1600 sales people had increased sales by 100% or more. Their idea, their execution, their success, with a little help from Wooqer… The wooqer Advantage The combination of Mobility, Social, Video capability and Analytics played a very critical role in the success of this effort. And the outcome may have been very different if even one of the ingredients were missing. ü  Mobility meant that every single sales person had access to the content as and when needed. ü  Videos brought in effectiveness, ü  Social ensured engagement and logins and ü  Analytics helped identify and address gaps. Company Electronics Major Function Retail Operations, Learning (HR) Segment Electronics Retail Size 100+ locations | 3000+ employees Format EBOs + Shop-in-Shops + MBOs On Wooqer since 2012 Overview A consumer durables company with users on Wooqer ranging from R & D and manufacturing to multiple sales channels 5  SEPTEMBER 2015 | Business Impact 20% iésales 150 sales people doubled sales 15% é Conversions Induction | On the job learning | Social | Best Practices
  • 6. Simplifying Visual Merchandising “How do I reduce time and effort required for implementing VM standards for multiple concepts across stores, and ensure consistency across stores?” This was the question that the VM head at this Larger format retailer had in mind, when he first heard of Wooqer. Akash has since implemented an extremely robust Visual Merchandising program for the company. All VM guidelines are uploaded on Wooqer and made available to VM reps and regional teams within minutes. They access them through the PC or even from their mobile while on the shop floor. As they complete the implementation, pictures for the respective window, concept or category get submitted to the respective Regional Managers who review all pictures against a standardized checklist, that’s evolving with time. As they provide feedback and rate pictures, a VM Scorecard is automatically generated. This scorecard is a base for appraisals for all. As the team got started on Wooqer they achieved 74% compliance across stores with the first quarter with each store undergoing an average of 1 review/ month. 18 months hence, they consistently see 100% compliance and stores are going through an average of 2.1 reviews/ month. All this while savings effort worth USD 15000 / year. Their idea, their execution, their success, with a little help from Wooqer! The wooqer Advantage ü The Do-it-yourself (DIY) approach helped the team get started despite very quickly and evolve the process with on-ground experience. A system based approach could have led to serious execution delay or cost of change emerging as a challenge. ü Analytics in form of the Scorecard helps bring accountability as each team member is now responsible for and impacted by his/ her actions. Getting every team member to do his/ her job is no longer someone’s job ü Mobility brings in additional value as most work happens on premise, while on the move. ü Visual evidence with date/ time stamp brings in credibility. “ I s e e t h e b u i l d u p o f accountability as the single biggest benefit” Head, Visual Merchandising Company International Retailer Function Visual Merchandising Segment Lifestyle Retail Size 40+ locations | 5000 + employees Format Large format stores On Wooqer since 2013 Overview The company retails national and international Brands as well as Private labels across multiple concepts and is one of the largest retailers in India. 6  SEPTEMBER 2015 | Business Impact Built Accountability 20% ê effort ~USD 15000 cost savings/ year Quarterly VM review compliance Rollout | Review | Scorecard | Standards
  • 7. Simplifying New Store Opening I want to set up a standardized New store opening process that ensures that we open stores efficiently and in time, while minimizing confusion and errors. That’s the mission that Mark Johnson (name changed) took up when he moved from a Retail Operations to a New Store Development role. He started by identifying the individual tasks being done by each stakeholder as part of the currently unstructured New store opening process and understanding the interdependencies. Having gotten the base information together, Mark created a New Store Opening tracker on Wooqer. This enabled assignment of tasks with due dates to all stakeholders, by a central resource. Each stakeholder could report back progress directly from their mobile or a PC, as they completed tasks. Reminders ensured that they did so in time. Notifications ensured that Mark always knew when something was getting delayed and could intervene in time. A real-time standardized dashboard gave every single visibility into the expected store opening date, current status and all underlying files. As per Mark, this has helped bring in accountability within team and as he publishes periodic analytics on task completion against SLAs each functional head gets visibility into needed interventions and effectiveness of past interventions. The wooqer Advantage ü  The ability to set up the process very quickly and evolve it over time was a key differentiator as the need was not very clear at start and the process went through 12 significant changes. ü  Mobility played a big role as most reporting happens from the field. ü  Reminders and notifications play a big role in ensuring timely completion ü  Out-of-box reports and APIs to enable custom reports have both been critical success factors. Company International retailer Function Retail Operations, Store Development Segment Lifestyle Retail Size 100+ stores | 3000+ employees Format COCO | FOFO On Wooqer since 2012 Overview A mass market retailer catering to value conscious customers across multiple product categories in the lifestyle domain 7  SEPTEMBER 2015 | Business Impact Average of 2 days faster opening across 52 stores led to Track tasks | Monitor status | Orchestrate project
  • 8. Simplifying Employee satisfaction Could a single week create a positive step up in work climate at an organization ? A progressive thought emerged at Arvind Exports - giving every employee a voice would help foster engagement. Arun Singh was driven by the thought, but he needed a execution platform. With knowledge of Wooqer, he was empowered to reach employees from each part of the organization quickly at no additional cost. Arun was decisive, he would take help of Wooqer. Surveys for work climate and management feedback were created and launched within a week on the platform. The employee response was very fast and meaningful, in just few days most employees from each function and level, had taken the survey. The insights on the work climate and organization was transforming. Employees felt heard and appreciated, each senior manager had in their hands a valuable report card to action. So a single week could result in a significant engagement upswing ... with a little help from Wooqer! The wooqer Advantage ü  When need arose, there was no need for the cycle of requirements gathering, vendor search, selection, procurement, development and implementation. 30 minutes is all it took to get the program created on Wooqer. The idea to execution cycle was reduced to less than 3 days. ü  Ease of use meant that the not so tech savvy audience could participate without requiring much handholding Company Arvind Exports Segment Manufacturing Size 6 factories Format NA On Wooqer since 2011 Overview Arvind Exports is the manufacturing arm of the Exports Business of Arvind Ltd. With 6 manufacturing units for shirts, denims and suits, it is one of the largest garment manufacturers in India. 8  SEPTEMBER 2015 | Business Impact Cost displacement : New system procurement “Wooqer provides a robust platform to address core and peripheral issues of business… and helps immensely” Arun Kumar Singh Head, HR “Work climate survey was really useful in expressing one’s views fairly without any apprehension. Thanks a top to Wooqer for making this exercise a breeze” Rghavendra Singh HR Manager Survey | Appraisals | Analytics
  • 9. Simplifying Customer Feedback ""How do we take our customer experience to the next level, and ensure it is consistent across outlets?" Rhianna was passionate about enhancing customer experience to the next level. A brain storming session with Dhruv, led to a thought - capturing unfiltered customer voices at the outlets would help them with insights they needed, to help achieve their goal. But they needed a platform to help them execute. They thought of Wooqer - it was already at all the stores, and there was no additional cost to using it. The decision was simple, they would use Wooqer! The customer feedback form was created by the team in a few hours on Wooqer, and made available to all the stores. Store staff was trained on how to capture the feedback, and the plan was put to action! Customer feedback started flowing in, and in a matter of days around 1500 surveys were completed and received. With Wooqer survey analytics, many actionable insights were gathered to help the team raise the bar for customer experience. So 1 week could help transform your customer experience …with a little help from Wooqer. The wooqer Advantage ü  Integration APIs were critical to the success of this program as it enabled integration with the Loyalty coupon software being used by customer and instant issue of discount coupons, the tool for providing instant gratification ü  Analytics with trend reports covering multiple periods enabled insights Company Bestseller Segment Apparel Retail Size 100+ locations | Format Company owned EBOs On Wooqer since 2012 Overview Bestseller is a Denmark based apparel retailer with 11 Brands being sold through 5700 stores across 43 countries. 9  SEPTEMBER 2015 | “Communicating with the customer directly, eliminating middle men and instant gratification for honest feedback was made easier thanks to Wooqer.” Dhruv Bogra, Operations Head “With the help of Wooqer we could capture honest customer feedback to improve customer experience and ensure consistency across all touch points at the Exclusive Brand Outlets” Rhianna Prabhu, Dep Mgr, Vero Moda Business Impact 20% é sales 150 sales people doubled sales 15% é Conversions Survey | Analytics | Public process
  • 10. Simplifying Performance Management “Performance Management is a great opportunity to energize the team for their best performance. But a manual process using excels, mails and phone calls, that too across 130+ locations spread across the country just makes it too slow!”, said Ujjwal, passionate about helping his colleagues perform their best. With their distributed team growing day by day, the time and effort for completing the process was increasing with every cycle. Ujjwal felt the need for the right execution platform to accelerate. With knowledge of Wooqer, and the platform already in use by all employees and geographic locations, he felt empowered to reach every location and employee quickly. With no additional cost of moving the process, the decision was simple, he would use wooqer! Once the decision was made, the result was swift, the appraisals were created on wooqer in less than an hour! They were launched to all employees in the performance cycle. Employee appreciation flew in thick and fast, appraisals were finished faster than ever before. Ujjwal was happy, not only was the performance cycle done very effectively, it was done in only a fraction of the time spent earlier, across all teams. That was a bonus performance benefit! So a single day resulted in performance trigger … with a little help from wooqer! The wooqer Advantage With the platform already established, there were no cost/ resource decisions or internal/ external dependencies in time of need. When need arose, execution took just a few hours. The Wooqer Analytics engine auto- aggregated reports, minimizing effort needed to complete the exercise. Company Mahindra Retail Segment Niche Retail Size 100+ locations Format COCO | FOFO | Distribution On Wooqer since 2011 Overview Mahindra Retail is the 16.7 Bn USD Mahindra Group’s retail venture. It caters to the niche mother and child target market through its retail, distribution and e- Commerce channels. I 10  SEPTEMBER 2015 | Wooqer was very helpful in crashing data collection time across our locations and saved a lot of time for entire organization. It was very easy to access ready collated data for our use on Wooqer. Ujjwal Ojha, HR Maager Business Impact ~USD 20000/ year Cost displacement : New system procurement Onboarding | Engagement | Appraisal
  • 11. Simplifying Employee Engagement Being a Brand with a predominantly male customer base, Van Heusen couldn’t stay unaffected by the cricket craze prevalent across the nation every cricket season. Since IPL started in 2008, it meant lower walk-ins, lower sales and demotivated staff. The Learning Manager, enabled with Wooqer, responded with the Van Heusen Premier League (VPL), a contest designed to convert this adverse situation into an opportunity. Leveraging multiple facets of the Wooqer platform, the team started with an objective and went on to doing a great launch, disciplined communication and continuous evolution. The contest was kick-started with a video announcement and a news headline on Wooqer to ensure visibility for the entire network. Each day 4 teams played against each other for the highest target achievement and also got points, or runs for crossing certain benchmarks. In true cricket spirit, there was a man of the match each day and a regional song was dedicated to the winning team and shared with all teams for playing in- store. A 10% increase in Average Basket size for the period, and the achievement of the highest basket size in nearly 27 months, was the single biggest revenue impact. The level of engagement and involvement of the entire frontline was beyond anything that the Brand had seen in the past with every single employee working towards making his/her team win. Regional Managers covered up for missing sales staff at stores to help their teams achieve targets. People did not take offs in order to not miss a match. Stories of every single success were proudly shared by all and encouraged by peers from other regions leading to bonds getting built. Stores stretched the extra mile with whatever they could do to contribute to the Region’s success. Stories of heroic efforts were created every single day. Attrition rate at stores fell by 50% over the 2 months that the initiative lasted with a lot more people opting to stay back despite all other factors remaining constant. This is the power of a timely and engaged execution! The wooqer Advantage With the platform already established, there were no cost/ resource decisions or internal/ external dependencies in time of need. When need arose, execution took just a few hours. The Wooqer Analytics engine auto- aggregated reports, minimizing effort needed to complete the exercise. Company Van Heusen Segment Apparel Retail Size 100+ locations| 1000+ employees Format COCO | FOFO On Wooqer since 2011 Overview Van Heusen is a 22 year old premium lifestyle apparel Brand with 125 consignment stores spread over 65 Indian cities at time of this execution. In India, the Brand is managed by Madura Fashion & Lifestyle. 11  SEPTEMBER 2015 | Business Impact 10% é ATV 50% ê attrition No additional cost Videos | Social | Contests
  • 12. Simplifying Stock requests As Mahindra Retail grew from 30 to 136 stores, Poornima Srinivas, SCM Team, at Mom & Me, came across an interesting opportunity and challenge: Stock transfers between stores or between store and warehouse often happened on account of product pull-backs or inter store transfers. Both the scenarios had a direct revenue impact as they meant that products not moving at one store could be moved to another basis request from a store or an HO mandate basis analytics. The ability to build a scalable way to manage the transfers and execute them fast could impact revenues and customer experience. Earlier manual efforts led to difficulty in tracking status on requests, missing out of some requests and mistakes, as volumes starting building up. No visibility of pickup status led to gaps in stock planning at stores and missed customer commitments. Investment in technology was not an option, given other organizational priorities. This is when the team decided to create their own solution using Wooqer. As the Stock transfer process moved to Wooqer, all stores as well as HO representatives could raise a request for pick up of stocks. The SCM team representative could review all requests, communicate approved requests to transporters (offline) and get the recipient store to confirm receipt of stocks. Over a 2 month period, institutionalization of the process led to the efficiency of pull back and inter store stock movements. Has resulted in cost saving in terms of manpower, time and efficiency. Led to clear visibility of pickups from Inter store transfers. Despite the increase in volumes, no additional resources were needed. Error rates dropped and there have been Zero misses The wooqer Advantage ü  Ability to set up workflows and track status real-time on the same platform where stores do all their day to day work ensured adoption and compliance ü  Reminders/ Escalation notifications ensure timely action and stock availability at destination store in time Company Mahindra Retail Segment Apparel Retail Size 100+ locations | 1500+ employees Format COCO | FOFO | Distribution | eCommerce On Wooqer since Jan, 2012 Overview Mahindra Retail is the 16.7 Bn USD Mahindra Group’s retail venture. It caters to the niche mother and child target market through its retail, distribution and e- Commerce channels. 12  SEPTEMBER 2015 | Business Impact é sales Zero errors Real-time visibility No additional costs “It has led to streamlining and efficient tracking of the Inter Store stock transfer process.” Krishna Kumar R AVP, SCM “Has resulted in efficiency and operations have become more Structured and organized.” K Venkatasubramanian DGM, SCM “I can now handle many more requests in the same time and with the same effort”,   Poornima Srinivas Manager, SCM Survey | Appraisals | Analytics
  • 13. Simplifying Compliance As Manager – Legal & Compliance, for a retail chain with multiple Brands and sales channels, Ashi (name changed) was responsible for Compliance standards across the Corporate office, Branch offices and all stores. Having taken over the responsibility, she started by building Legal & Compliance awareness across the company. After nearly 6 months of Train the Trainer programs across cities ,she realized that the exercise was futile as thanks to attrition and new store opening, the coverage just wasn’t going beyond 25%. A huge time, money and resource investment was being made to just maintain status quo at this level. Enabled with Wooqer around this time, she saw hope. Within a quarter of Wooqer being rolled out for the organization, Ashi went ahead and converted her training program into videos: a combination of Powerpoints with voiceover and role play. She rolled this out on Wooqer to the entire store network and got 97% people certified with an assessment within the next 30 days. She initiated a quarterly review with the Operations team to ensure that the certification level stayed above 90% at all times. Over the next 2 years, Ashi went on to setting up an online Legal audit program for the company, building a digital License repository and being the first in the industry to start quarterly Compliance Townhalls towards building awareness and listening to the store teams’ issues. All on Wooqer! Her efforts led to a 75% reduction in litigation incidence, nearly 63 lac cost savings within the first year itself and established a new way of working for the entire organization. Her idea, her execution, her success, with a little help from Wooqer. The wooqer Advantage Ease of use for both the program creator and the consumers was a critical success factor as both were new to Wooqer. Videos as a medium of delivery and ability to track content consumption were necessary hygiene without which the program would not have been feasible. Social played an important role in connecting stakeholders on a common forum. Company Multi Brand retailer Segment Apparel Retail Size 1500+ locations| 8000+ employees Format COCO | FOFO | Shop-in-shops | Distribution On Wooqer since 2011 Overview With multiple Brands operating through multiple channels, this is a fairly large and complex organization structure with diverse needs across Business units 13  SEPTEMBER 2015 | Business Impact USD95000 cost saving 75% ê litigations > 90% coverage Survey | Appraisals | Analytics
  • 14. Wooqer works because it is user centric and offers value that leads to significant Management benefits Summary SEPTEMBER 2015 | 14       HARSH MARIWALLA Founder & Chairman, Marico Industries I see a journey of empowerment leading to a high degree of excitement, personal satisfaction and most importantly, effectiveness in the kind of work one does.     NIKHIL RANJAN CEO William Penn Wooqer has assisted in the democratization of ideas by making sharing of ideas and thoughts more free and open.     RUCHI KARWAR Learning & Development Bestseller     ANURAG SRIVASTAVA Head – Business Strategy Madura F & L I see huge possibilities of managing Large scale intervention projects on Wooqer The strength of the wooqer lies in the fact that it empowers and enables everyone to use it according to what suits them the best. ü  Great Adoption ü  No incremental costs ü  Execution Speed ü  Future proofing Mobility Single interface Engaging with videos and Social DIY (Do it yourself) Unlimited usage/ possibilities Building Block approach DIY (Do it yourself) No incremental costs/ decisions No tech dependence Building block approach No incremental costs/ decisions Continuously evolving benefits platform USPs