The document provides information about advertising opportunities in men's and women's professional tennis tournaments in 2015. It summarizes viewership demographics for tennis, highlighting that fans tend to be affluent, well-educated, and homeowners. Key events throughout 2015 are listed, from the Australian Open in January through the US Open in September. Ratings data from 2014 shows strong viewership for marquee matches across various networks and demographics.
4. TENNIS AT-A-GLANCE
• With 61 tournaments in 30 countries, the ATP World Tour showcases the finest male
athletes competing in the world’s most exciting venues. From Australia to Europe and
the Americas to Asia, the stars of the 2014 ATP World Tour will battle for prestigious
titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500 and 250
events, as well as Grand Slams (non ATP events).
• The WTA is the global leader in women's professional sport with more than 2,500
players representing 92 nations competing for a record $118 million in prize money at
the WTA's 54 events and four Grand Slams in 33 countries. Close to 5.4 million people
attended women's tennis events in 2013 with millions more watching on television and
digital channels around the world.
5. TODAY’S ATP
DRAWS
Novak Djorkovic
Currently ranked #1 and has
been on the tour since 2003.
Roger Federer
Ranked #2 with 17 years of pro
tennis experience.
Rafael Nadal
Ranked as #3 on the tour with 15
years on the court.
Stanislas Warinka
Ranked #4 and has 13 years as a
singles player.
David Ferrer
Ranked #5 and has 15 years as a pro
on the tour.
6. TODAY’S WTA DRAWS
Serena Williams
Currently ranked #1 and has
been on the tour since 1995.
Maria Sharapova
Ranked #2 with 14 years of pro
tennis experience.
Simona Halep
Ranked #3 on the tour with 9
years on the court.
Petra Kvitova
Ranked #4 and has 9 years as a pro
on the tour.
Na Li
Ranked #5 and has 15 years as a
singles player.
8. WHY ADVERTISE IN TENNIS?
Advertising in Tennis games of regional and/or local interest can help
associate your business with the loyalty and passion consumers have
for their favorite player.
All eyes will be on Juan Martin del Potro as he makes his triumphant
return in 2015. Sidelined by a wrist surgery since early 2014, the
former World #4 Juan has been practicing well and has his sights set
on the Australian Open.
Roger Federer chases the top spot currently held by Djokovic and
hopes to reclaim the lead and be World #1. Federer, the year-end No.
1 from 2004-07 and in 2009 – is looking to become the second player
to hold, lose and regain the year-end No. 1 mantle on two
occasions. Rafael Nadal became the first to accomplish the feat last
year, following his previous No. 1 finishes in 2008 and 2010.
Powered by the best serve in the women’s game can The USA’s
Serena Williams hold the top spot and be #1 in the World in 2015?
From 2002 through 2003 she won four consecutive Grand Slam
singles titles (2002 French Open, 2002 Wimbledon, 2002 U.S. Open,
2003 Australian Open), a feat that was dubbed the “Serena Slam.”
Williams is the fifth woman, behind Maureen Connolly, Margaret
Court, Martina Navratilova and Steffi Graf, to hold all four major titles
simultaneously.
9. MEN’S TENNIS ATTRACTS AN AFFLUENT AND WELL-EDUCATED
AUDIENCE
SCOUTING REPORT
Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwks Ps yr.:: Men’s tennis (ATP) Population: 241,532,596 Qualitative Population: 12,316,320
69% are homeowners
Nearly 70% have a
college education
55% are married
12%
15% 15%
19%
18% 19%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men 64%
Women
35%
TARGET: WATCHED TENNIS ON CABLE TV
10. WOMEN’S TENNIS ATTRACTS AN AFFLUENT AND WELL-EDUCATED
AUDIENCE
SCOUTING REPORT
Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV
netwks Ps yr.:: Women’s tennis (WTA) Population: 241,532,596 Qualitative Population: 11,147,312
67% are homeowners
Over 65% have a
college education
53% are married
10%
14% 15%
20% 19% 19%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men 56%Women
43%
TARGET: WATCHED TENNIS ON CABLE TV
12. Early Court Action in 2015 (January - April)
• Australian Open January 19 – February 1
• BNP Paribas Open March 9 –March 22
• Miami Open March 23 – April 5
• Family Circle Cup April 4 – April 12
Later Matches (May - September)
• French Open May 24 to June 7
• Wimbledon – June 29 to July 12
• US Open – August 31 – September 13
Cox Media offers close to 150 days of court coverage and 250 hours of men’s and
women’s pairings providing strong national audiences through top player match-ups,
and a full slate of tournaments for the hard-core tennis fan.
CABLE’S FULL COURT COVERAGE
15. 2014 ATP TOUR SUCCESS
• Men’s Final at Wimbledon on ESPN July 6, 2014 averaged a 1.96 HH, a 1.69 M35+, and a 1.83
M55+ coverage area rating.
• Men’s Quarterfinals at the US Open on ESPN September 4, 2014 averaged a 1.49 HH, a 1.60
M55+, and a 1.42 W55+ coverage area rating.
• The Australian Open Semi Finals had solid ratings early in the year on ESPN January 24, 2014
with 1.57 M18-24 coverage area rating.
Source: National Numbers Reflect Coverage Area HH Ratings from Nielsen’s National People Meter Sample; may include viewing from ADS/Satellite Homes
NATIONAL AUDIENCE
