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Mlb 4.28.15 final

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Nfl 4.28.15 final
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Mlb 4.28.15 final

  1. 1. THE MLB SEASON A guide to local advertising opportunities
  2. 2. YOUR CUSTOMER’S HOME TEAM AL WEST Houston Astros Los Angeles Angels Oakland Athletics Seattle Mariners Texas Rangers AL EAST Baltimore Orioles Boston Red Sox New York Yankees Tampa Bay Devil Rays Toronto Blue Jays AL CENTRAL Chicago White Sox Cleveland Indians Detroit Tigers Kansas City Royals Minnesota Twins NL WEST Arizona Diamondbacks Colorado Rockies Los Angeles Dodgers San Diego Padres San Francisco Giants NL EAST Atlanta Braves Miami Marlins New York Mets Philadelphia Phillies Washington Nationals NL CENTRAL Chicago Cubs Cincinnati Reds Milwaukee Brewers Pittsburgh Pirates St. Louis Cardinals • Major League Baseball (MLB) includes two leagues – the American League (AL) and the National League (NL). • Each league divides teams among three divisions – East, Central and West. Hometown favorites connect with consumers.
  3. 3. • Advertisers seeking frequency for their media buy hit a home run with the depth of coverage of the MLB across TVs best-known sports networks. • The MLB teams each play 162 games in the regular season. • Post-Season games bring excitement as the anticipation builds: • First Round: Three division champions along with a wild card team play a best-of-five series. • Second Round: The two winners square off in a best-of-seven League Championship Series. • Championship: League champions advance to compete in the World Series, which is also best-of-seven. GAMES & POST-SEASON IT’S GAME TIME Own the season and build your brand with the MLB.
  4. 4. SPECIAL EVENTS ARE A HOMERUN WITH VIEWERS COLLEGE BASEBALL WORLD SERIES (JUNE) HOME RUN DERBY (JULY) ALL-STAR GAME (JULY) The day after the Home Run Derby, the Midsummer Classic is an annual event between professional players divided into two teams, one comprised of players from the National League and one of players from the American League. Players are selected by both fans and managers. The night before and from the site of the All-Star game, eight players, four from the American League and four from the National League are selected and invited by Major League Baseball to participate in the annual Home Run Derby. This happens on a night when there are no other live, major sporting events on television. The NCAA College World Series is held each year in Omaha, Nebraska with the eight regional champions taking part in a double-elimination tournament to determine the national college baseball champion. LITTLE LEAGUE WORLD SERIES (AUGUST) The Little League World Series will take place in Williamsport, PA for the 68th year. ESPN and ESPN2 will also televise all of the U.S. regional finals games from around the country.
  5. 5. WHAT YOU NEED TO KNOW BASEBALL HEADLINES Big names, big moments set pace for a record breaking season ahead. • Out of 2,430 games played during the 2015 MLB regular season, there were 7 no-hitters thrown, and Washington Nationals pitcher Max Scherzer threw two of them. It’s only the 6th time in the league’s 147-year history that one pitcher has thrown 2 no-hitters in the same season. • Boston Red Sox slugger David Ortiz joined the exclusive “500 Club” in September, becoming just the 27th player in history to hit at least 500 career home runs. Albert Pujols had been the most recent member, reaching 500 during the 2014 season. • All four players of the year were first-time award-winners, with MVP Awards given to Bryce Harper (National League) and Josh Donaldson (American League), and Cy Young Awards given to pitchers Jake Arrieta (National League) and Dallas Keuchel (American League). • Rob Manfred became the 10th Commissioner of Baseball in MLB’s history. Manfred succeeded Bud Selig, who retired after serving 23 years as commissioner. Keep your brand top-of-mind and part of the conversation.
  6. 6. AN UPSCALE CUSTOMER IS WATCHING SCOUTING REPORT Major League Baseball attracts an affluent and well-educated audience: • More likely to have a position in management, or business and financial operations (124 index) • 71% own their own home • 63% have some college education THOSE WATCHING BASEBALL ON CABLE TV ARE: Women 36% Men 64% 11% 17% 17% 18% 18% 19% 0% 10% 20% 18-24 25-34 35-44 45-54 55-64 65+ Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+. Target Definition: Sports watched on cab TV past yr: MLB Regular Season Population Estimates: Universe = 245,403,097; Target = 53,987,523 (22.0% of Universe) Gender Base: Adults 18+
  7. 7. SportsCenter 2015 MTV Video Music Awards CNN Republican Debate MLB Tonight Sharknado 3:Oh Hell No WWE Monday Night Raw • Twitter users love sports networks: • Twitter users logged 3.7M tweets about ESPN during the 2015 regular season, making it the most-tweeted about Cable network for the year • ESPN2 demonstrated similar increased engagement with 778k tweets in 2015. • ESPN’s Home Run Derby garnered 604k tweets and over 77 million impressions for it’s July 13, 2015 game. • The MLB on Fox Sports 1 garnered over 1 million tweets throughout the 2015 regular season, extending the conversation across networks. • The MLB Network logged over 6 million tweets and had over 907 million impressions in 2015. • Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming. Networks & Programs SOCIAL TV ENGAGEMENT People who tweeted about MLB on TBS also tweeted about these: Genres categories  News  Sports talk  Special  Comedy  Music  Drama MLB SLID INTO HOME PLATE WITH TWITTER USERS LAST SEASON. LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE Programming with a strong social presence increases ad recall by up to 33%.1 1. Source: Millward Brown Digital + Twitter, December 2013 Source: (1) SocialGuide Inc. Affinity Report: April 2015– October 2015 MLB Baseball Pulled 11/2/15.
  8. 8. SPORTS FANS ARE ONLINE SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS 40% have checked out sports content online. Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015. SIXTEEN PERCENT of consumer sports content is through a mobile device28% 22% 21% WATCH HIGHLIGHT CLIPS WATCH A GAME ON MOBILE DOWNLOAD SPORTS APP The most common online sports interactions: ONE-FIFTH of sports fans follow stats via a “game tracker” online
  9. 9. • SPRING TRAINING: PLAY BEGINS MARCH 1ST MLBN, ESPN, ESPN2, ESPD • OPENING NIGHT: APRIL 3RD ESPN2, ESPD • REGULAR SEASON: APRIL 4TH - OCTOBER 2ND ESPN, ESPN2, ESPD, MLBN, FS1, TBS • PLAYOFFS: OCTOBER 4TH - NOVEMBER 1ST ESPN, MLBN, FS1, TBS Your Customers, Delivered MAJOR LEAGUE BASEBALL PREMIERES Tuesday, Mar. 1st 1:00pm – 4:00pm ET Target Demo: M35+, M55+ National Ratings Househol d A18-34 A18-49 A25-54 A35-64 ESPN Sunday Night 1.1 0.3 0.4 0.5 0.6 MLB Playoffs 3.2 1.2 1.4 1.6 2.0 Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from previous two seasons of specified series/event across all networks and are subject to change; actual performance may vary by market, episode, etc.
  10. 10. LEARN MORE 1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL CLICK BELOW TO CONNECT WITH COX MEDIA:

Notas del editor

  • Consumers are upgrading and redecorating in 2014 and are going online for research and inspiration.

    The latest Remodeling Market Index (RMI) numbers are out from the National Association of Home Builders (NAHB), and the fourth quarter of 2013 is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales prompted home owners to undertake upgrades that they put off during tough times.

    Source: Burst Media 2014, http://burstmedia.files.wordpress.com/2014/02/burstmedia_homeimprovement_infographic_feb2014.jpg

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