Benefits to advertising in the UFC.

1. UFC FIGHTING
A guide to local advertising opportunities

2. BE A CHAMPION TO YOUR CUSTOMERS
FEATHERWEIGHT
71 Fighters
Current Title Holder:
Jose Aldo
“Junior”
FLYWEIGHT
36 Fighters
Current Title Holder:
Demetrious Johnson
“Mighty Mouse”
BANTAMWEIGHT
56 Fighters
Current Title Holder:
TJ Dillashaw
LIGHT HEAVYWEIGHT
39 Fighters
Current Title Holder:
Daniel Cormier
“DC”
LIGHTWEIGHT
109 Fighters
Current Title Holder:
Rafael Dos Anjos
WELTERWEIGHT
113 Fighters
Current Title Holder:
Robbie Lawler
“Ruthless”
• The Ultimate Fighting Championship (UFC) is the largest
mixed martial arts (MMA) promotion company in the world
• The UFC is based in the United States, but produces events
worldwide
• Male UFC fighters are divided into eight weight classes
UFC favorites connect with consumers.
HEAVYWEIGHT
36 Fighters
Current Title Holder:
Fabricio Werdum
“Vai Cavalo”
MIDDLEWEIGHT
72 Fighters
Current Title Holder:
Chris Weidman
“The All-American”

3. • As of late June 2015, there have been over 350 UFC events since the league started
• There are multiple fights in different weight classes each week
• UFC’s Annual “Fight Week” takes place in July, bringing fighters, fans and viewers
together for a week of the complete UFC experience
FIGHTS & CHAMPIONSHIPS
UFC ENGAGES USERS BEYOND THE FIGHT
Reach your target demo year-round with a variety of UFC content
ADDITIONAL PROGRAMMING
• Pre-fight and post-fight programming as well as programming specifically
dedicated to covering UFC news
• Fox Sports 1 hosts “The Ultimate Fighter” reality show each year, where
contestants compete to become the next big name in the league
WOMEN’S UFC
• UFC has two women’s weight classes: Strawweight (29 fighters) and
Bantamweight (26 fighters)

4. WHAT YOU NEED TO KNOW
UFC HEADLINES
Big names, big moments set pace for a record breaking year ahead.
• 2016 is the 24th year of the Ultimate Fighting Championship. The
mixed martial arts sport has held over 300 events and continues to
grow in popularity, now airing bouts in 150 countries around the
world.
• At UFC Fight Night 81 in January 2016, bantamweight Dominick
“The Dominator” Cruz returned from a years-long injury absence
to defeat T.J. Dillashaw and regain the UFC Bantamweight title he
had last held in 2011.
• 125-pound American Demetrius “Mighty Mouse” Johnson
successfully defended his Flyweight title in September for a record
7th time. Johnson also holds the record for most takedowns in
UFC Flyweight history.
• The story of 2015 was unquestionably the stunning knockout of 7-
time champ and face of Women’s UFC, Ronda Rousey, by Holly
Holm.
Keep your brand top-of-mind and part of the conversation.

5. AN ENGAGED CUSTOMER IS WATCHING
SCOUTING REPORT
UFC attracts a passionate and motivated audience:
• UFC viewers are more likely to spend 20+ hours on the Internet in an average week (118
index)
• UFC viewers are 60% more likely to own a home
• UFC viewers are more likely to have a military-specific career (265 index)
THOSE WATCHING UFC ON CABLE TV ARE:
Women
27%
Men
73%
17%
27%
23%
16%
11%
6%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Source: Scarborough USA Plus Research, Au14-Oct15, Total Survey Area, Adults 18+. Target
Definition: Sports view cable TV networks. Psyr: Ultimate Fighting Championship
Population Estimates: Universe = 245,403,097; Target = 16,510,610 (6.7% of Universe)
Gender Base: Adults 18+

6. SportsCenter
CNN
Republican
Debate
Better Call Saul
WWE Monday
Night RAW
Conan
Pretty Little
Liars
• FS1’s UFC Fight Nights threw a knockout with over 895K
tweets sent in 2015
• The Ultimate Fighter, the longest running sports reality
show, brought in over 44K tweets sent about the show in
2015
• Twitter users who tweeted about the UFC also tweeted
about other TV programs 53% of the time. 93% of these
tweets were centered around cable programming in 2015
• Twitter users who tweeted about the UFC on FS1 also
tweeted about other FS1 programs including MLB
Baseball, UEFA Champions League and Soccer in 2015
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
complementary programming
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
GENRES CATEGORIES
 News
 Sports talk
 Drama
 Comedy
 Reality
 Special
 Football
People who tweeted about UFC on FS1 also
tweeted about these:
THE UFC PACKED A PUNCH THIS YEAR ON
TWITTER
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
1. Source: Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. pulled on 2/15/16 for Fox Sports 1 2015. Affinity and genres based on Q2 2015 data.
Programming with a strong social presence increases ad recall by up to 33%.1

7. SPORTS FANS ARE ONLINE
SPORTS FANS ARE WATCHING VIDEO ACROSS ALL SCREENS
40% have checked out sports content online.
Source: eMarketer. Most Sports Fans Have Yet to Gear Up for Games on Mobile. April 2015.
SIXTEEN PERCENT
of consumer sports content
is through a mobile device28%
22%
21%
WATCH HIGHLIGHT CLIPS
WATCH A GAME ON MOBILE
DOWNLOAD SPORTS APP
The most common online sports interactions:
ONE-FIFTH
of sports fans follow stats
via a “game tracker” online

8. LEARN MORE
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